1. Open Source Innovation within your Business Model Innovation
Making it work
Open Source Innovation within your Business Model Innovation

2. Outline What can Open Innovation deliver for you?
What are some of the barriers and challenges?
How can you overcome these and maximise the opportunity to use it?
Where will you start?

3. Assessing your experience
What experience do you have with Open Source Innovation?
Why did you get involved?
Has anyone joined a network as a solution provider?
How was the experience beneficial to you?

4. What can OSI deliver for you?
In small groups discuss:
What can Open Source Innovation deliver for you?
What might be the benefits for your company?

5. Possible deliverables
Access new revenue streams and markets
Access to international supply chains
Work with ‘customers’ to drive strategies
Access fast and broad routes to market
Attract contract research
Access ideas and talent for own business (including from consumers and ‘customers’)
Get your products to market faster
Increased growth potential

6. Barriers and Challenges
Small group discussion
What are the likely barriers to implementation for you in your business?
What might frustrate you from linking into global OSI network?
PRIORITISE
REPORT BACK

7. Barriers and Challenges
Knowing when and with whom to connect
‘Not invented here’ syndrome
Confidentiality
IP ownership
Selling novel ideas into the business
The ‘Rules of Competition’
Skill set

8. Used Want, Find, Get, Manage* Model
What do you want?
How will you find it?
How will you negotiate access?
How will you manage the collaboration?
How will you ensure it delivers value?
*Gene Slowinski, Reinventing Corporate Growth, Alliance Management Group Inc, 2005

9. Leadership and Buy In
Small Groups What leadership support will be required to gain buy in across your business?

10. CABDURY example: CTO and R&D leadership team fully supportive
Needed commercial and next level of leadership support to motivate others to cooperate
‘Sold’ open innovation to get next level of leadership buy-in:
Face-to-face at 3 centres
Demonstrated success of pilot
Discussed becoming mainstream (competition helps)
Discussed how it helps ‘Fewer, Faster, Bigger, Better’

11. Alignment with Strategy
Search and gather efforts aligned with R&D projects plus longer term marketing strategy
‘Finds’ will have a home: value to company; value to external network; greater chance of success
Categories own the ‘want list’
Clear value when deliver
Demonstrate relevance and seen to help deliver success
Knowing longer term strategies or consumer foresight means know when radical innovation appropriate

12. Where might you look for OSI opportunities?
Your own networks and suppliers
External networks
Enterprise Europe Network, C2I, LTN etc
NineSigma, Innocentive, IXC etc
Trade shows
University tech transfer groups
OSI networks and Open Innovators in other companies
Knowledge Transfer Networks and R & D Associations
Your own website and trusty Google

13. Where else to look? Develop your contacts incrementally
Identify which networks or combinations work for you
Build up strong relationships of mutual value with fellow collaborators
LTN - Universities in London
TCI - USA SMEs
Materials KTN – polymer scientists

14. Where to Start? Where would you start?
Develop the approach in your company
Collaborate with larger companies in Australia
Auto industry e.v.engineering consortia
Find out what MNCs are looking for
Open Innovation websites
Australian subsidiaries
Join international networks (e.g. NineSigma)
Set up easy access to Australian capability