1. Lesson 40. Using the magazines you have brought along, choose any 2 advertisements:
Answer the following questions for the two advertisements you have chosen
1. What is the product being sold by the ad?
2. Who is the target audience for this ad?
(Include age range, culture,
gender, race, socio-economic level.)
3. What underlying message or value is being
sold by the ad? Is it obvious or subliminal?
4. Do you agree/disagree with this message?
5. Is this a positive or negative portrayal of
how people should relate?

2. Advertising in News Papers
Product or Service / being sold
Target market / group product is intended for
Slogan / Trade Mark / Brand names
Positive message / Negative message
Purpose to sell goods or services
Create need / want for product or service
Capitalist Society / Extremely Rich and extremely poor.

3. Advertising Purpose – sell product
Create a particular mind set with the consumer
Image that is formed is based on expectation rather than reality
Slogan / Trade Mark / Brand names
Positive message / Negative
Success, beauty, strong, good etc has a certain look
If you do not have that image you not successful