1. Gordon W. Allport
Who the heck is he?
Erica Resek

2. What his Wikipedia says about him
Born in 1897, in Montezuma, Indiana
He was one of the first psychologists to study personality
He is often referred to as one of the founding figures of personality psychology.
His perspective is Humanistic. Humanistic psychology is a branch of larger philosophical theory known as humanism.

3. His Theories…
His theory of personality rejected Freudian psychology and behaviorism. It emphasized uniqueness of an individual and the need to treat problems
His is known as a “trait” psychologist.
The three trait levels of his theory are-
1.Cardinal Trait- This trait dominates and shapes a person's behavior. These are ruling passions/obsessions, such as a need for money, fame etc.
2.Central Trait-This is a general characteristic found in some degree in every person. It is the general building blocks that shape most of our behavior. An example being honesty.
3.Secondary Trait- These are characteristics seen only in certain circumstances (such as certain likes and dislikes that only a close friend would know) they must be included to provide a complete picture of human complexity.

4. He also hypothesized the idea that people have internal and external forces called Genotypes and Phenotypes.
Genotypes- are internal forces that relate to how a person retains information and uses it to interact with the external world, like your genetics.
Phenotypes- external forces that relate to the way and individual accepts their surroundings and how others influence their behavior.

5. Other interesting things…
He was the president of American Psychological Association in 1939.
He was also the president of the Society for the Psychological Study of Social Issues in 1944
He wrote the books such as, The Nature of Prejudice and Letter from Jenny.