1. Harbor Banks - refresh
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2. US Foods Cross-functional team
Sue Evans | Sr. Manager, Packaging Engineer |
Packaging Science
Al Krikorian | Lead Packaging Project Manager |
ZEN/ Packaging Graphics
Angela Seigel | Labeling, Regulatory |
Regulatory
Abigail Ruiz Vega | FSQA Manager – Seafood |
Paul Hoffman | Director Food Safety and Quality Assurance Stock Yards & Fresh |
FSQA
Rick McGowan | Cat Man – Shellfish |
Kevin Seefeldt | Associate Cat Man–Shellfish |
Lisa Wehrman | Cat Man – Finfish |
Aaron Williams | Associate Cat Man– Finfish |
Jennie Wandler | Director, Cat Man – Seafood |
Cat Man
Jennie

3. Harbor Banks & Bluewater Are Getting a Facelift
Jennie

4. Key Objectives of Refresh
Clean-up Assortment
Reduce redundancy
Expand or simplify assortment as needed
Incorporate new requirements for USDA and new NLEA standards
Eliminating Bluewater brand & updating distributed by statements
Incorporate Sustainability
Reviewing SFP sourcing data for potential improvements
Set USF Serve Good Goals for new few years
Improve minimum requirements including BAP or MSC certified, or FIP or AIP
Update Packaging to be more sustainable – FSE certified etc.
Incorporate and Simplify Quality Tiers
Incorporate new simple tiering structure for the field
Clean up EB product data for E-com customers
Including descriptions, pictures, specs
Launch Harbor Banks with improved Brand Image to field
Training, Marketing, and POS support in 2018
Jennie

5. Category Management Review
Start Packaging Process
Finalize Vendor Alignment
Review Source and sustainability information in SFP
Product Attributes and Assortment
Jennie

6. Sustainability – Our Platform
4 Star or
Highest Level Achievable
Jennie

7. C+ FIP Progress Check Jennie
1 Star minimum – with active goal to be 4 star
As rated by SFP,
With active Progress to and timeline to become MSC Certified

8. How HB shows up – with Serve Good
Jennie
KRAFT BROWN – certified recyclable material
Placement of the logos and the sustainability = 2 Star BAP

9. How HB shows up – with Progress Check
Jennie
High Light Progress Check

10. How HB shows up – no sustainability story
Jennie
Even though there isn’t the sustainability tells the quality and consistency story

11. What to expect Key Milestones in Packaging Process
Category Reviewed and items identified for refresh
Zen Data collection
Credit Application
Reviewer information
Packaging Information Collection
box/inner box/label
ICIX/spec & product information updated and submitted
Packaging Production Brief (PPB)
Estimate received from Zen
Project started & Routed in ZEN
Vendor Creates In-Line Label
Artwork Created Routed and Finalized & released
Proof Approval for Box and Label
Printed Sample Sent for Approval
First production Pictures sent
Jennie

12. Before we can start your Artwork:
Trident Graphics/Zen
What is Zen?
Before we can start your Artwork:
Credit Application
Reviewer Name and Contact
After estimate is received
Purchase order and credit card information Al

13. Packaging Information Collection
Die line and printer approval
Clear zone 
Product fit in box (photo)
Structure and material approval
Serve Good packaging requirements
FSC certification 
Collecting all photos (where label goes on box, carton or bag)
Collecting all in line label PDF's
Collecting current box art
Approval of printed sample prior to production 
Sue

14. Packaging Science Guidelines Serve Good & Progress Check
Sue 

15. Product Information and Specifications
Current Product Specification – ICIX
New FDA NLEA Format
Sustainable certification (BAP, MSC)
Any claim specific to the product
Chem Free / All Natural
Kosher certification
Abby

16. What is a PPB (Packaging Production Brief)?
Product information
ASYS, PSYS, Net Weight, UPC, COO, Claims
Vendor to Ensure all items are represented
Confirm product data is complete &
accurate
Packaging
What graphics are needed?
Corrugate, inner boxes, bags, etc
Sustainability status
BAP or MSC certifications
Internal Serve Good Designation
All Labeling information
Item Name, PSYS, GTIN, etc.
Utilize this form for ALL label creation
USF Project Team Document
Contains all pertinent information on each Item within in a packaging project
RAbel
USF Cat Man Team works with vendor, and Internal Cross-functional team to fill out all PPB information

17. Packaging Production Brief

18. What happens after PPB is finalized?
A project will be created in ZEN
Estimate sent to vendor
Vendor to send in PO or Credit Card information
Artwork creation begins Al

19. Artwork & Labeling Production
After Artwork is Developed Project routing begins
Reviews need to be completed ASAP by all parties and vendor should also review with their printer and include any of the printer comments
No questions when entering reviews in Zen
Zen Production
Vendor Creates in-line label based on PPB & In-line Label guidelines
<See next slide >
Label Production
Rabel 

20. Vendor to Utilize PPB information to create Label
Labeling
Utilize PPB to create in line label on proper die-line
Populate one in-line label per category into proper die-line
Labels will be routed in Zen for team approval
NOTE: In order to reduce the number of routings please reference Label Guidelines & PPB FAQ
Vendor to Utilize PPB information to create Label
Send to and copy category management
If vendor has many labels, submit 1 for review and wait for feedback in order to apply learnings to create balance
Send Labels to Zen
Packaging Approver is responsible for ensuring data is accurate
Utilize new label on new box
Label Approval
Rabel - Jennie

21. Seafood Inline Label Guidelines
Reference our Seafood Inline Label Guidelines when producing inline labels for the outer corrugate.
Reach out to Category Manager for access to guideline.
Rabel

22. Page 6 on In-Line Label Guidelines – aligned to PPB

23. Wrap Label example

24. FAQ Regulatory
PRODUCT NAME:
Must be Prominent – >½ the size of largest font on the label.
Qualifiers must be no less than ¼ the size
Must include method of production
“Wild” or “Farmed”

25. FAQ Regulatory NET WT: Metric values are always rounded down.
(Other values use normal rounding rules)
CAPITALIZE all letters in NET WT AND LB AND OZ
Metric units always use lower case (g, kg).
Periods for abbreviations are optional
Only declare to the non-zero level
Example: show “10 LB” not LB.
NET WT requires clear space:
Top and Bottom = height of Letter N
Right and Left = 2X width of N.
Example: NET WT 10 LB (4.53 kg)
Utilize PPB for proper net weight statements

26. INGREDIENT STATEMENT: COUNTRY ORIGIN STATEMENT:
FAQ Regulatory
not required for a single ingredient product
INGREDIENT STATEMENT:
US Foods ALWAYS REQUIRES AN ALLERGEN STATEMENT
Located after ingredient statement after skipping a line.
Name of the Fish = not just “FISH”.
CONTAINS: Fish (Tilapia)
ALLERGEN STATEMENT:
FDA – Domestic / Imported: Located after Distributed by Lines
COUNTRY ORIGIN STATEMENT:

27. FDA always use New FDA format Serving size
FAQ Regulatory
NUTRITION:
FDA always use New FDA format
Serving size
Must show serving size closest to RACC:
RAW must be shown closest to 4 OZ (112 g) 
COOKED must be shown closest to 3 OZ (84 g)
Use 28g/oz conversion factor
FDA Serving Sizes must have visual household measure
Serving Size suggested format:
“1 piece (112 g / 4 oz)”
USDA = Only need 1 blanket approval for the claims and new format NFP panel

28. Nutritional Panels Angela
USDA = There will be 2 labels created – one with the old NLEA and no BAP (best Aquaculture practices) certification and one with BAP and new NLEA
-New RDI for fat, sodium, carbohydrate - fiber has new RDI and definitions, Added Sugar – which is calculated – New vitamins and minerals – values and RDI’s

29. FAQ Regulatory - Claims
Product must be minimally processed.
Product must not have any added ingredients or water added
Product must not have any retained moisture statements (Scallops must meet 80% moisture or less)
Must obtain a letter certifying that the product meets the natural claim from the supplier
“ALL NATURAL”
Product must not have had any antibiotics administered or any aquaculture drugs used at any time during the farming process.
Product had no chemical additives added during the harvesting, processing, or packaging
Must obtain a letter certifying that the product meets the chemical free claim from the supplier
“CHEM FREE” or “CHEMICAL FREE”

30. After Artwork creation
In-Label Submitted, Routed and Approved in Zen
Packaging (Corrugate and Inner) Created by Trident Graphics, Routed and Approved in Zen
Labels & Packaging Reviewed
Vendor confirms final file type (print ready Normalized PDF acceptable?) and destination (to whom to )
File sent via with a link to download NOTE: Do not download from Zen and send to print!
Artwork release
Vendor to send proof for approval
Proof must match final art exactly for text, placement and die line sizing. Sue
Proof Approval
Vendor to send printed sample of all printed components (bags, cartons, cases) to Sue Evans
AFTER APPROVAL product can be produced in the box –
Prior to First Production
Rabel 

31. After First Production
Packaging Graphics
Photos of box and label on box
Photo of the pallet, one photo of each side.
Label must be placed in the proper clear zone area identified on the art.
It must not cover any pre-printed graphics.
The PDP side of the label must on the end panel.
Each case must have the PDP facing out on the pallet.
USF Product Information Management System (PIM)
Product Images for E-Commerce
Marketing Photo (Cooked presentation)
Sue

32. Resources & Checklists
Packaging science SOP
Inline Labels Guidelines
PPB
FAQ for Regulatory / Tips and Tricks
USDA Next Steps
Sue to reach out with missing packaging information needed
Update ICIX
PPB information to follow in the next few weeks

33. ZEN/ Packaging Graphics
Key Contact Information
Sue Evans | Sr. Manager, Packaging Engineer |
Packaging Science
Al Krikorian | Lead Packaging Project Manager |
ZEN/ Packaging Graphics
Angela Seigel | Labeling, Regulatory |
Regulatory
Abigail Ruiz Vega | FSQA Manager – Seafood |
Paul Hoffman | Director Food Safety and Quality Assurance Stock Yards & Fresh |
FSQA
Rick McGowan | Cat Man – Shellfish |
Kevin Seefeldt | Associate Cat Man–Shellfish |
Lisa Wehrman | Cat Man – Finfish |
Aaron Williams | Associate Cat Man– Finfish |
Jennie Wandler | Director, Cat Man – Seafood |
Cat Man
Jennie