1. Transforming High School Career Counseling
Certified Production Technician (CPT) & Certified Logistics Technician (CLT) Training & Certification Systems
Briefing by: Jan Bray, Bray Strategies
LeeSa Page, Senior MSSC Advisor, KY
Atlanta Hyatt Regency, June, 2016

2. MSSC: ADDED FOCUS ON SECONDARY
: Focus on Community Colleges. Materials deemed too difficult for HS
: Companies began asking for HS grads with CPT or CLT
2014: NAM Board-level Task Force recommendation to manufacturers to use MSSC CPT or engage with secondary schools

3. MSSC RESPONSE
Strengthen partnerships with large organizations in secondary schools: ACT, SkillsUSA, Battelle for Kids
Promote dual credit between HS and CC
Promote awareness of industry certifications among HS career counselors
Commission White Paper, “Transforming Career Counseling”
Called for all students to have Personalized Career Plans by Grade 9
Assisted by certified career counselors

4. BARRIERS
Survey of HS superintendents showed little awareness of industry certifications
Only 3% ranked “Counseling” an important influence on career decisions (Mfg. Institute/Skills USA report, Sept. 2015)
500:1 student to counselor ratio

5. SOLUTION Convenings Establishment of Steering Committee
Career Development Coalition
Career Counseling Certifications

6. NATIONAL CONVENING RECOMMENDATIONS
Launch national communications campaign to create commitment to career development
Provide career development to all young adults by embracing a systemic approach
Work with the Chambers and workforce boards to expand business and industry engagement
Professionalize career development by improving training and credentialing for counselors, career coordinators and educators

7. NATIONAL CONVENING RECOMMENDATIONS
Harness the power of technology to transform career development
Expand the supply of “caring adults” by engaging the broader community in this effort
Expand research into high-quality career development
Form a broad cross-sector Career Development Coalition to advance the agenda

8. CAREER DEVELOPMENT CERTIFICATIONS
Development of 3 new NCDA certifications:
School-based Career Development Advisor
County/ State Career Development Coordinator
Career Development Teacher.
Training of at least 25 professionals to achieve Advisor/Coordinator certification
Placement and evaluation of certified professionals to assess impact of certification

9. NEXT STEPS Establishment of Career Development Coalition
Working Groups
-Marketing and Communications
-Career Counselor Certifications
-Coalition Organization and Membership
-Research
-Public Policy