1. NACRA 2017 Annual Conference
September 2017
In this issue: NACRA 2017 conference and Keynote Speaker, NACRA Affiliate Conferences, Welcome Javier Silva to the EC Team
NACRA 2017 Annual Conference
October 19 – October 21, 2017 Sheraton Chicago O'Hare, Chicago, Illinois
We are excited for our upcoming fall conference in Chicago at the Sheraton Chicago O’Hare and we hope your are too! Based on our 90 case submissions this year, we anticipate great opportunities to review some interesting cases. In addition to the roundtable case review sessions, we believe the new view sessions and special guest speakers will pique your interest.
Please include the Chicago O’Hare Sheraton as part of your room reservations/accommodations. We have negotiated great rates for our conference and attendees. However, the NACRA group rate is only available until September 28, 2017.  Please use this link as you make hotel reservations for the conference:
For more information check out the conference website: or contact the VP Programs, Chris Cassidy at
See you in Chicago!
Upcoming Regional NACRA Affiliate Conferences
Southwest Case Research Association (SWCRA) Western Casewriters Association (WCA)
March 8, March 7-10 , 2018
Albuquerque, NM Salt Lake City, UT

2. NACRA Fall 2017 newsletter prepared by Lisa Eshbach, VP Communications
September 2017
NACRA welcomes Dr. Jerry E. Trapnell as the Keynote Speaker for the 2017 Annual Meeting in Chicago
The North American Case Research Association is pleased to
welcome Dr. Jerry E. Trapnell as the Keynote Speaker for its
Annual Meeting in Chicago, Illinois. Dr. Trapnell served as the
Executive Vice President and Chief Accreditation officer of The
Association to Advance Collegiate Schools of Business (AACSB)
International from 2004 to 2012, and currently serves as a part
-time Special Advisor to AACSB. One area of great interest to
NACRA scholars has been the increasing acceptance of case research at AACSB accredited schools. The terms “Published Cases”, “Case Studies” and “Case Studies of Research” have been formally adopted in AACSB’s 2013 Eligibility Procedures and Accreditation Standards for Business Accreditation, including the latest 2017 Revisions. NACRA has invited Dr. Trapnell to speak with our organization about the role of case research at AACSB accredited schools and how it complements the intellectual contributions of scholarly academics and practitioners.
Javier Silva Elected to NACRA Executive Committee
Javier Silva, a long-time NACRA member and contributor,
has been elected to serve as the Vice President - Program
Chair for NACRA’s 2018 Annual Meeting. Dr. Silva, an
Associate Professor of Marketing, has worked at IAE Business
School in Argentina since Silva has also served as a Visiting Professor for a number of business schools such as IESE (Spain), AESE (Portugal), and INALDE (Colombia).  Dr. Silva has served as a Track Chair in Marketing at NACRA since An award winning case author, Silva was awarded the prestigious Curtis Tate Award in 2007 for the Best Case Published in the Case Research Journal. He has served on the Editorial Board of the Case Research Journal since A growing number of NACRA members work and conduct case research in locations other than North America. Thus, Silva’s election to the Executive Committee reflects the increasingly global nature of the NACRA organization. Please join us in congratulating Dr. Silva for his election to the NACRA Executive Committee.
NACRA Fall 2017 newsletter prepared by Lisa Eshbach, VP Communications