1. NetApp All Flash FAS Enterprise-Grade All Flash Solution
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2. Agenda Business and IT challenges NetApp AFF systems
Flash transforms IT
Flash goes mainstream
NetApp AFF systems
What AFF is all about
What’s new with AFF and NetApp® ONTAP® 9
Transform data center economics
Transform business results
Deploy flash with maximum flexibility
Leadership and advantages
Flash promotion programs
Honors and awards
Customer success
Summary
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3. IT is transforming to meet the needs of the digital business
Business imperatives
Drive growth and new revenue
Move with speed and scale
Reduce the cost of taking risks
IT is being asked to help set the business apart in a global, digital, and mobile world. A set of business imperatives is driving new opportunities for IT. Although these imperatives are not new, the digital revolution has heightened their speed and necessity. Everything must be faster and more transparent.
[BUILD 1] First, in the current macro environment, our customers say that driving new revenue and growth is priority #1. For IT, this means that their opportunity is to focus on driving transformation initiatives that advance the goals of the business. In fact, the business expects it. To do this, IT is shifting from simply maintaining IT and keeping the lights on to focusing on more strategic activities that can help the business drive growth.
[BUILD 2] Second, businesses are changing the speed at which they deliver products and services. They are focused on moving with greater speed and scale to capture new revenue opportunities. For our IT customers, time is critical: time to market of a new product; time to value against a business goal; time to insight with faster access to data that the business can act on. IT is being asked to pull every lever that it can to SPEED innovation and respond faster to the business, all while using fewer resources, both budget and people.
[BUILD 3] Third, every business is navigating a rapid pace of change. Change is the new normal. Amid this change, the risk of doing nothing or of not taking a risk can often be much more expensive and detrimental to the business. Our customers are shifting from balancing cost and risk to reducing the cost of taking risks. For IT, the cloud gives them a platform for supporting new ideas and opportunities in ways that they never could before.
The cloud has emerged as a way to more effectively meet rapidly changing business needs. Every IT organization is trying to determine how it can move quickly and confidently to a future in which the cloud is core to the organization’s strategy.
Value of flash for IT
Flash dramatically simplifies the environment
Radically changes the economics of the data center
Delivers performance to all environments
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4. The next wave – flash going mainstream
Performance
Low
Performance and Capacity
High
Cheap and deep
Number of applications
Performance at any cost
First-generation AFAs
Virtualization
Engineering
Home directories
Database
Public/private cloud, IaaS
Next-generation AFAs
Flash is almost the same cost as SAS and is exceeding HDD capacity
Situation: Flash has historically been deployed for performance workloads. The market for this is important but small:
The next generation of flash makes it economically feasible to support the less performance-sensitive apps that are the bulk of data center applications on flash.
This includes virtualization, engineering workloads, home directories, tier 2 databases, infrastructure as a service (IaaS). These workloads have always been a strength of NetApp. It’s where our unified capabilities have the most value.
Archival workloads can still be put cost-effectively on disk, but we see that left bar rapidly moving to the left.
Takeaway: The market is going to explode; it is in a NetApp sweet spot; we are perfectly positioned for it.
Gartner: “Select SSAs for all primary applications and workloads, but do not restrict their usage for other applications.”
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5. Standardize data management for any application, anywhere
ONTAP 9
Common data management
Near cloud
Storage Array
Converged
Heterogeneous
SDS
Cloud
Across architectures, blocks or files, on flash, disk or cloud
Across deployment models, from engineered systems to white boxes
Across workloads, integrations with enterprise apps to next gen technologies
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6. NetApp AFF system Enables a smooth data center transition to flash
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7. All Flash FAS: flash performance + enterprise-grade data services
Architecture natively suited for all flash
NetApp® WAFL® file system delivers inherent wear leveling
Optimized read and write paths deliver high performance
All-flash platform with richest data services
Seamless data management across flash, disk, and cloud
Lower TCO through ease of use and inline efficiencies
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8. Start your data center transition with AFF
Speed
20x faster response time
12x higher IOPS
Enables new business opportunities
Simplicity/Economics
1PB (effective) in 2U—11x power and rack space savings
No tuning—reduced support cost
Serve data within 10 minutes
Flexibility
SAN/NAS, flash/disk/cloud
Mixed controllers and drives
Broadest ecosystem integration
AFF A300
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9. New applications on flash
AFF—what’s new
Increased performance
7M IOPS—fastest unified AFA
2x the IOPS at half the latency for Oracle database
First to support both 40GbE and 32Gb FC connectivity
Better economics
First to support multi-stream-write (MSW) SSDs—42% increase in usable capacity combined with ADP
Inline data compaction
15TB SSD supported on all models
Simplified management
Software encryption—NetApp® Volume Encryption
Massively scalable NAS container—NetApp ONTAP® FlexGroups
Greater serviceability
AFF A700
High-End
Expandable
AFF A300
Midrange
Notes for the MSW SSD point:
1. The new 960GB SSDs we released in August are MSW SSDs, which has 20% more capacity than the 800GB SSDs as the benefit of MSW.
2. ADP 2 is a new capability we rolled out in ONTAP 9 release, which further increases the usable capacity for nearly 20% for single shelf configurations. For half shelf configurations, the increase is around 50%.
3. Combined the two technologies, we are able to offer 42% better usable capacity for single-shelf or half-shelf configurations. For other configurations, the benefit will be less.
New applications on flash
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10. Transform data center economics
Reduce TCO and simplify operations with AFF
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11. The impact of flash innovation
1PB of storage
<1ms latency performance to all data
11 times smaller footprint
11 times lower power consumption
No tuning for performance
6-month payback
10K high-performance HDDs 2+
racks
1 1 PB in 2U shelf, using 15TB SSDs
NetApp® AFF
Flash radically changes data center economics
Setup: As flash evolves, the impact on the data center is huge. Often, when a transformation technology is adopted, you can see the impact in the data center. You could see that with virtualization as the server footprint shrank as IT consolidated. You will see that with flash to an even greater degree.
It radically changes data center economics
Let’s compare 1PB of both HDD and the new 15TB drives (384TB with 4:1 efficiencies). The differences are stark.
Let’s start with the footprint. Multiple racks are reduced to a 2U shelf and a controller.
The power usage drops by 11 times, from 88MWH/yr to 8MWH/yr (data based on AFF8080 EX) (MWH/yr = megawatt hours per year).
Takeaway: The impact is broader than price. It is going to change the look, design, and cost structure of data centers.
Radically change the economics of your data center
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12. Deploy key workloads on AFF in under 10 minutes
10 mins
0 pages
1 screen
RAC
AFF fast-provisioning workflows
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13. Inline data compaction—new in NetApp ONTAP 9
NetApp continues to innovate beyond compression and deduplication
Places multiple logical data blocks from the same volume into a single 4KB block on storage
Occurs after inline adaptive compression and inline deduplication, before writing to media
Benefits
Additional space savings for highly compressible data
Space savings for very small I/Os and files (≤2KB) and for larger I/Os that have extensive “white space”
Provides 2 to 4 times the space savings that are achieved from inline compression alone for database workloads—as high as 67:1 as a combined savings from compression and compaction
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14. AutoSupport predictive analytics simplify monitoring and reporting
Mobile-friendly AFF Efficiency Calculator
Report and monitor effective capacity from mobile device
Also viewable from desktops
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15. Transform business results
Accelerate the speed of business and create new opportunities with flash performance
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16. Performance behind AFF: FlashEssentials
NetApp® ONTAP® software is optimized for flash
Flash-specific read-path optimizations provide consistently low latency
Parallel threading of I/O lets you handle more requests at once
Coalesced writes to free blocks maximize performance and flash media longevity
Built-in storage efficiencies lower the cost of flash
Data reduction technologies enable up to 584 times the space savings*
Inline data compaction—continued innovation beyond compression and deduplication—further increases storage efficiency
Advanced SSD partitioning in combination with MSW SSDs further increases usable or effective capacity
Software-defined access to flash maximizes flexibility
Data fabric ready with live workload migration between flash and HDD, on premises or to the cloud
Quality-of-service safeguards SLOs in multiworkload and multitenant environments
The FAS hardware architecture is designed for performance:
I/O-optimized hardware moves data more quickly.
Larger memory stores enable faster response times.
Storage controllers handle routine SSD tasks, eliminating overhead.
The operating software is optimized for efficiency:
Parallel threading of I/O can handle more requests at once.
In-memory write coalescing limits SSD wear, providing:
Excellent write performance to storage—writes are acknowledged to the hosts or client when data in memory buffers is backed by NVRAM.
Lower write amplification.
More efficient garbage collection.
By reading ahead, it pulls data into memory for the fastest access. Read latencies are low, assisted by prefetch and read-ahead algorithms.
Inline compression minimizes wear on flash.
Additional information about writes:
NVRAM: Writes to the SSDs are not in the critical path. Writes are logged in the NVRAM in both nodes of the HA pair and are acknowledged to the client immediately. The NVRAM is battery backed up, which means that there is no data loss in the event of a power loss.
Writes are coalesced in memory before being destaged to SSD.
The NetApp WAFL file system is very flexible in choosing the location for a new or modified write. Traditional file systems read the existing block, write it somewhere else, and overwrite the new block. WAFL simply writes the new block—data is written to free pages on flash media. NetApp ONTAP writes to free blocks.
WAFL blocks (random or sequential) are written to disk into free areas of contiguous space, which allows any write to be sent to disk sequentially.
*Depending on use cases and workloads
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17. Continued performance enhancement
More consistent and predictable performance
AFF A series: Up to 7M IOPS in a cluster—fastest unified all-flash array
Performance headroom—provides visibility to avoid overprovisioning workloads
NetApp OnCommand® Performance Manager provides historical and timeline views of performance headroom
Continue to fuel great SAN momentum with AFF
Faster controller planned or unplanned takeover times for AFF SAN-optimized configurations
First to market with 32Gb Fibre Channel connectivity—further increases performance for SAN, removing bottleneck of network
One-stop shop for end-to-end high-speed SAN infrastructure with Brocade and Cisco partnerships
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18. AFF A700 Oracle database performance
534K IOPS at 1ms latency
2x the work at half the latency compared with that of previous generation
Inline efficiencies enabled
Workload
Oracle 12c SLOB2 OLTP
75% select, 25% update, 8KB
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19. Deploy flash with maximum flexibility
Make a smooth transition to flash with enterprise-grade data services
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20. NetApp AFF: enterprise-grade data services anywhere
Cloud
Data Fabric powered by ONTAP®
AFF
Hybrid FAS
>7 million IOPS and 360PB of effective capacity
Unified management across flash, disk, and cloud
Performance
Application integration
Data protection and security
Management simplicity
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21. Build your optimal storage without silos
NetApp® ONTAP® 9
Scale Out by Adding Controllers
Scale Up Individual Controllers
FAS
ONTAP Select
ONTAP Cloud
AFF
AFF
FAS
Next-Generation SSD
Scale out by intermixing your choice of flash and hybrid nodes
Upgrade hardware/software or scale up—without disrupting users
Incorporate software-defined, cloud, and next-generation flash
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22. Storage for next-generation industry applications
NetApp ONTAP FlexGroups: Massively scalable high-performance data container
Linear scale for performance and capacity
Scales to 20PB and 400 billion files
Operational simplicity
Single mount point with automated load and space distribution
Consistent high performance
Predictable, consistent low latency
All-flash containers
Leading resiliency
“Always online” methodology
Apps for EDA, Hi Tech, Oil/Gas, Media & Entertainment
Single Namespace
Supports compute-intensive workloads and data repositories that require a massive NAS container while maintaining consistent high performance and resiliency.
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23. Secure application data anywhere
Software-based data-at-rest encryption and data retention
Software encrypt any volume, any disk, any system
Lower cost—no need for hardware NSE drives
More granular—volume level
Use onboard key manager
Leverage storage efficiency features
Deduplication, compression, compaction
Future-proof encryption solution
Software updates keep the algorithms up to date
NetApp® Volume Encryption
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24. Extend infrastructure to next-generation apps
Integration and support for next-generation apps
OpenStack integration
Connector for Hadoop
Connector for Docker
Certification for MongoDB
Provide enterprise-grade data services
Common platform for existing and new apps
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25. NetApp All Flash FAS for your data center
Cut
server and software license costs
in half
Database
faster
response
time
12x
application IOPS
20x
for
VDI
and supports thousands of users
space savings with data reduction technologies
Up to 70x
Server virtualization
SAN
NAS
Greater flexibility
app integration
Industry-leading
replicates changed blocks only for backups and restores in
Thin replication
minutes
Replicate to HDD or hybrid arrays and reduce target costs by more than 50 %
Synchronous replication
Zero
RPO
RTO
Low-to-zero
Data protection
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26. Leadership and advantages
Why choose NetApp for all-flash arrays?
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27. Guarantee success with FlashAdvantage 3-4-5 promotion
3 times increase in IOPS
SQL Server and Oracle
Backed by up to 2 days of NetApp® Professional Services
3X guaranteed performance
4:1 total effective capacity for any workload
Includes inline efficiencies, NetApp Snapshot® copies, and clones
Covers shortfall with SSDs
4:1 guaranteed efficiency
Risk-free evaluation
Free controller upgrades
Extended support
3X Performance Guarantee
4:1 efficiency guarantee
5 ways to get started 5
Ways
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28. Q1 2016 WW All-Flash-Array (External) Market Share—Branded Revenue
Q WW All-Flash-Array Market (External) Revenue Market Share—Top 5
Vendor
Revenue ($M)
Share
1Q16/1Q15 Revenue Growth
EMC
$245.6
30.9%
89.0%
NetApp
$181.1
22.8%
238.2%
Pure
$119.5
15.0%
96.7%
HPE
$98.6
12.4%
68.2%
IBM
$67.4
8.5%
47.0%
Total AFA Market
$794.8
87.4%
Original data source: IDC, Worldwide Quarterly Enterprise Storage Systems Tracker, 2016 Q1, June 2, 2016
Talking point - Use the IDC All Flash Array Market results showing:
- NetApp is #2, with 22.8% revenue market share ahead of Pure, HPE, and IBM.
- NetApp grew 238.2% year over year, 2.7x faster than the market growth of 87.4% year over year.
- NetApp grew 32.6% quarter over quarter while EMC, Pure, HPE, and IBM declined.
Note - This slide may not be modified nor may the data be reused in any other format without permission from the analyst firm.
Source: IDC, Worldwide Quarterly Enterprise Storage Systems Tracker Q1, June 2, 2016
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29. NetApp Recognized as a Leader in Gartner August 2016 Magic Quadrant for Solid-State Arrays
This Magic Quadrant was published as part of a larger research note and should be evaluated in the context of the entire report. The full report is available from NetApp here.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

30. Other honors and awards
Swept 12 awards in two categories at Flash Memory Summit 2016
All-flash unified NAS/SAN array
All-flash NAS array
NetApp® All Flash FAS rated as “Recommended” by DCIG
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31. NetApp All Flash FAS customer success
Mantra Group
Largest hotel and resort marketer and operator in Australia
Business challenge
Keep up with business growth and provide unmatched customer reservation services
Benefits
Improves competitiveness with faster reservation response times
Supports up to 100% increase in business
Enables nondisruptive operations 24/7/365
Lowers IT costs with rich data management and protection
Deutscher Wetterdienst (DWD)
Germany’s national meteorological service
Business challenge
Get critical weather data to first responders more quickly to improve safety and save lives
Benefits
Reduced latency to less than a millisecond
Reduced forecast calculation time from 15 seconds to 1 second
Accelerated development of new application features
Streamlined management for more than 8PB of data and 164 storage systems across 21 sites
Citrix Systems
Multinational leading software provider for server, application, and desktop virtualization
Business challenge
Improve execution of software tests to speed time to market
Benefits
Reduces test completion time by 20% to 30%
Reduces storage latency from 2ms to 5ms to below 0.5ms consistently
Accelerates delivery of new software versions and features
Consumes up to 80% less storage with deduplication
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32. How NetApp All Flash FAS wins in flash
Performance
Agility
Capacity guarantee
Free controller upgrade
Extended warranty
Economics
3X Performance Guarantee
SPC-1 benchmarks
SQL, Oracle, VDI, SAP CVDs
More than flash—disk and cloud
15TB capacity and mixed SSDs
SAN and NAS today
Beating competition
Beating competition
Beating competition 32
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33. NetApp flash leadership and innovation
6/23/2018
NetApp flash leadership and innovation
$775M
573+
Annual
run rate
PB of flash
11,300+
All-flash controllers
Revenue growth*
385%
*Compares Q1FY’17 and Q1FY’16
Metrics through July 2016
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34. Thank you
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35. NetApp FlashAdvantage: 3X Performance Guarantee
Guaranteed performance for enterprise applications when comparing NetApp® flash to disk-based systems
Systems: NetApp AFF8080 and EF560
Performance: At least three times more IOPS at 1ms latency than with disk
Workloads: SQL Server and Oracle database
Offer period: October 20, 2015, through April 28, 2017
Implementation: NetApp or NetApp authorized partner
If the system does not meet the guarantee, NetApp will provide up to two days of Professional Services to optimize the system or to assess performance bottlenecks.
Switch to NetApp and get
3X the performance,
guaranteed.
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36. NetApp FlashAdvantage: storage efficiency guarantee 4:1
Reduce your required usable storage capacity by at least 4:1 with NetApp® all-flash storage— guaranteed
Any workload on NetApp All Flash FAS for both primary and secondary data
Includes inline efficiencies, NetApp Snapshot® copies, and clones
Best practices guide will be provided
NetApp will make up any shortfall
25TB
Quoted 25TB
100TB
Total effective
(primary + backup) 100TB
4:1 total storage efficiency
Selling effective capacity with capacity guarantee
Situation: AFA competitors today have fully embraced selling effective capacity to instantly integrate storage efficiencies in their pitch. Pure, HP, and EMC do it as well as our SolidFire team.
Here at NetApp, we have been more conservative. Because of many variables on efficiencies, we tend to present “usable.” This approach has created situations in which a competitor quotes “effective” and we quote “usable” at the same capacity. 
We are introducing a 4:1 capacity guarantee
I mentioned earlier that with a 3:1 efficiency, SSD can be made less expensive than disk. We are introducing a 4:1 guarantee to help make the case that flash is less expensive. When a customer has 100TB of data, the customer would like a storage system that is sized to store that amount (excluding, for the moment, headroom). The 100TB includes both the primary data and our best practice for Snapshot copies and clones.
If for some reason we don’t meet this guarantee, the customer will receive additional capacity to make up the shortfall.
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37. NetApp FlashAdvantage: free controller upgrade
The offer
Add three or more years of NetApp® SupportEdge Premium support when purchasing a NetApp All Flash FAS system
Get a new controller free after three years by extending your SupportEdge contract, for a total of six years
The benefits
Power your enterprise applications with the newest flash storage technologies
Refresh systems while expanding your footprint without data migration or planned downtime
Get the world-class support that you can trust, for less
Pay for year 4, 5, and 6 support at any time within the first 3 years, in any combination.
The flash bundle is transferred to the new controller.
It is an option. Customers can choose whether or not to upgrade to the newer controller; it’s their choice.
Installation costs and services of the new controller are not covered by NetApp.
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38. NetApp FlashAdvantage: risk-free evaluation
Overview
Goal
Enable customers and partners to evaluate NetApp® All Flash FAS (and EF-Series) at no risk and no cost
Target audience: customers and partners (global)
Customers can evaluate our all-flash systems online through the NetApp Customer Proof of Concept Lab or on site with NetApp equipment
Evaluation options
Online evaluation through the Customer Proof of Concept Lab (contact a NetApp systems engineer)
On-site evaluation: customized configurations can be requested through the Field Evaluation program (contact the local NetApp sales operations)
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39. NetApp FlashAdvantage: extended support price protection
6 yrs
3 years of standard warranty
Up to 3 years of extension
The extension can be made in any type of combination or increments.
We offer more competitive support costs than our all-flash competitors do, not only for years 1–3, but also for years 4–6.
Extended warranty and support for up to 6 years
Year 4–6 support and warranty cost the same percentage of the list price per year; purchase now (POS) or purchase later (renewal)
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40. NetApp All Flash FAS delivers superior SPC-1 performance
AFF8080 EX 8-node cluster
685, IOPS at 1.23ms average response time (ART)
#5 in SPC-1 “Top Ten” by performance
Second-best ART (1.23ms) and SPC-1 LRT (0.48ms) in the top five
SPC-1 results demonstrate that NetApp® All Flash FAS can:
Deliver scalable, low-latency performance
Address high-performance SAN workloads
Running earlier version of ONTAP; details at
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