1. Why do you think Sony does not promote all these products?
Look at the following infographic
Think pair share:
Why do you think Sony does not promote all these products?

2. GCSE Business Studies
The Boston Matrix
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3. Learning Objectives by the end of this lesson students….10 1
Will be able to evaluate the importance of the Boston Matrix for a business
Evaluation ~ GCSE Grade A*
Will be able to propose products that fall into categories of the Boston Matrix
Synthesis~ GCSE Grade A
Will be able to analyse the benefits of using the Boston Matrix
Analysis ~ GCSE Grade B
Will be able to demonstrate understanding by using examples/cases
Application ~ GCSE Grade C
Will be able to explain the Boston Matrix
Comprehension ~ GCSE Grade D
Will be able to recall key terms Boston Matrix
Knowledge ~ GCSE Grade E

4. Product Portfolio Theory Notes
Most businesses do not rely on selling just one product.
They have a range of products that they sell
This is called their ‘Product Portfolio’
For example L’Oreal:
Haircare
Makeup
etc
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5. The Boston Matrix
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6. Theory
Notes
Boston Matrix
Model which analyses a product portfolio according to growth rate and relative market of that product
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7. The Boston Matrix Theory Notes
This allows businesses to measure the extent to which an individual product is succeeding within its market
It looks at the success of a brand in terms of its market share and market growth
Businesses need a variety of products to be available and to ensure that they are making profits today but also tomorrow
The Boston Matrix helps decision-making using portfolio analysis
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8. The Boston Matrix Theory Notes
The analysis looks at the position of the products or services in their relevant markets
It looks at market share and growth in the area in which a business operates
A business would look at each individual products in its range and place it onto the matrix
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9. The Boston Matrix Theory Notes Market Growth Market Share High Low
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10. Problem Children Theory Notes These are products that have
Low market share in high-growth market
They needs lots of money spend on them if they are going to become stars
They are frustrating because they have so much potential but aren’t successful
Market Growth
Market Share
High
Low
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11. Rising Stars Theory Notes These are products that have
High market share in high-growth market
They generate lots of sales but need lots of money to be spent on them as the market is growing as well
Businesses should keep and build their stars as they are destined to become Cash Cows of the future
Market Growth
Market Share
High
Low
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12. Cash Cows Theory Notes These are products that have
High market share in low-growth market
They generate lots of sales and huge profits
These tend to be popular products with high customer loyalty
Profits from these products are used to help fund Problem Children or Stars
Market Growth
Market Share
High
Low
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13. Dog Theory Notes These are products that have
Low market share in low-growth market
They may have been Cash Cows or Problem Children before moving into the Dog category
They have no real future, so as when they stop generating income they are ‘put to sleep’
Market Growth
Market Share
High
Low
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14. Against the Clock
You have 5 minutes in groups (before the sand runs out!) to write on your whiteboards:
The 4 categories in the Boston Matrix and examples for each
Now Feedback to class

15. Task
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16. Task
Select a business
Create a product portfolio using the Boston Matrix
Identify methods that business could do to improve some of their products
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17. Homework
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18. Plenary

19. Can you beat the chaser and get the high grade!
The Chase rules
One student selected to answer a question from lollipop sticks
If a student is unable to answer a question they can select someone else to answer “The Chaser”
Can you beat the chaser and get the high grade!

20. Can you….. GCSE Grade E GCSE Grade D GCSE Grade C GCSE Grade B
Recall the key terms Boston Matrix
GCSE Grade D
Explain the Boston Matrix
GCSE Grade C
Demonstrate understanding by using examples/cases
GCSE Grade B
Analyse the benefits of using the Boston Matrix
GCSE Grade A
Propose products that fall into categories of the Boston Matrix
GCSE Grade A*
Evaluate the importance of the Boston Matrix for a business

21. Learning Objectives by the end of this lesson students….10 1
Will be able to evaluate the importance of the Boston Matrix for a business
Evaluation ~ GCSE Grade A*
Will be able to propose products that fall into categories of the Boston Matrix
Synthesis~ GCSE Grade A
Will be able to analyse the benefits of using the Boston Matrix
Analysis ~ GCSE Grade B
Will be able to demonstrate understanding by using examples/cases
Application ~ GCSE Grade C
Will be able to explain the Boston Matrix
Comprehension ~ GCSE Grade D
Will be able to recall key terms Boston Matrix
Knowledge ~ GCSE Grade E