1. CHRIS LEWIS, CLAREVILLE PR E: chrislewis@clareville.co.ukT: E:
@clareville
CHRIS LEWIS
Director

2. Public Relations

3. clareville experience current & past
agencies
Industry organisations
Destinations + venues

4. clareville experience
current & past
associations

5. MEMBER OFFER FREE - 1 HOUR CONSULTANCY - REVIEW OF YOUR PR STRATEGY

6. USING PR TO
BUILD & MAINTAIN
YOUR PROFILE AND SALES

7. Public Relations WHAT IS IT?

8. WHAT IT’S NOT!

9. BUILDING AND MAINTAINING
Awareness
Understanding
Influence
Reputation
Goodwill
Between an organisation and its publics

10. GAIN
OPINION
LEADER
STATUS

11. POTENTIAL & EXISTING Customers Staff Investors Community

12. ELEMENTS Editorial & Content Social Media Newsletters
Crisis Preparation, Testing
Crisis Communications

13. ‘‘People are five times more likely to believe what they read in editorial than advertising’’*
*Source: PRCA

14. ABOUT THE COMPANY, THE PRODUCTS AND THE SERVICES
PROACTIVE
TELL EVERYONE
ABOUT THE COMPANY, THE PRODUCTS AND THE SERVICES

15. THE MEDIA Online & Social Media Regional Business National
Trade – core & vertical
Online & Social Media
Regional
Business
National

17. Blog

18. THE MEDIA WHAT THEY WANT WHY THEY WANT IT HOW THEY WANT IT
WHEN THEY WANT IT

19. THE MEDIA OPPORTUNITIES
News
Features – Forward & Proactive
Comment & Opinion
Letters
Profiles
Photography

24. Coming soon
The Big Interview
with Louise Goalen

25. CRISIS PLAN COMMUNICATIONS TEST REVIEW

26. SUMMARY DIY? In-house specialist? Agency? Created and Planned
Pushed and Pursued Proactively
Persuasiveness and Persistence
Experience and Expertise

27. P R
rofitable
esults

28. OUR OFFER FOR YOU
FREE -
1 HOUR CONSULTANCY -
REVIEW OF YOUR
PR STRATEGY

29. CHRIS LEWIS, CLAREVILLE PR E: chrislewis@clareville.co.uk
THANK YOU!
CHRIS LEWIS, CLAREVILLE PR T: E:
@clareville