1. Mission and Goals Annual Update Plan 2017-2018
Mission Statement & Goal Setting

2. Agenda Mission Statement Why? What is it? S.M.A.R.T Goals
Dos and Don’ts
Examples...
Putting it into
S.M.A.R.T Goals
Why?
Creating S.M.A.R.T Goals

3. East Los Angeles College empowers students to achieve their educational goals, to expand their individual potential, and to successfully pursue their aspirations for a better future for themselves, their community and the world.
Our College Mission

4. Mission Statement What is a MISSION STATEMENT? Why is it needed?
Action
Who We Serve
Impact
We will do what?
For whom?
Purpose statement concisely explaining what the department seeks to accomplish, why it exists, and what ultimate result should be expected
Served to communicate purpose and direction to college community and stakeholders
So that…

5. Uses Commonly Known Language
Do’s of Writing a MISSION STATEMENT
Example:
“East Los Angeles College empowers students to achieve their educational goals, to expand their individual potential, and to successfully pursue their aspirations for a better future for themselves, their community and the world.”
Do’s
Concise
Specific
One/Two Sentences
Uses Commonly Known Language
Quantifiable
Answers “Why”

6. Only answers “What” & “How”
Don’ts of Writing a MISSION STATEMENT
Example:
“Chabot College is a public comprehensive community college that prepares students to succeed in their education, progress in the workplace, and engage in the civic and cultural life of the community. Our students contribute to the intellectual, cultural, physical, and economic vitality of the region. The college responds to the educational and workforce development needs of our regional population and economy. As a leader in higher education, we promote excellence and equity in our academic and student support services. We are dedicated to student learning inside and outside the classroom to support students’ achievement of their educational goals..”
Don'ts
Long
Vague
Rambles
Uses Jargon
Unquantifiable
Only answers “What” & “How”

7. Log in with ACE Information
Entering MISSION STATEMENT 1
Log in with ACE Information
Select Org Management
Select Department Profile (not Discipline)
Click Edit Mission 2 3

8. Entering MISSION STATEMENT
4. Type in your New Mission
5. SAVE 4 5

9. S.M.A.R.T Goals
What do you want to achieve and commit to over the academic year?

10. Serve Students and Fulfill Mission
Why set GOALS?
Setting goals will help us determine what we want to achieve over the Annual Update cycle.
It will also help us…
Long-Term Vision
Focus Efforts
Prioritize Resources
Serve Students and
Fulfill Mission

11. Not so S.M.A.R.T Goals “Increase enrollment/course offerings…”
SPECIFIC – MEASURABLE – ACHIEVABLE – RESULTS-FOCUSED – TIME-BOUND
A few examples…
“Increase enrollment/course offerings…”
“Expand discipline by hiring faculty…”
“Increase certificate and degrees…”
“Increase department exposure, marketing efforts…”

12. S.M.A.R.T Goals
SPECIFIC – MEASURABLE – ACHIEVABLE – RESULTS-FOCUSED – TIME-BOUND
An example…
“By Winter 2018, develop and implement a live, web-based course outcomes data application using open-source software to provide open-access to course-level analyses for planning initiatives and evaluating student success.”

13. Entering GOALS

14. Entering GOALS
Select the Department not the DISCIPLINE

15. Entering GOALS
Select Org Management then Department Profile to enter your Mission and Goals.

16. Entering & Aligning GOALS
To Add a Goal -- Click Add Goal to Department Profile
To Align Goals -- Click Align Goals

17. Entering & Aligning GOALS
Align the goals with Mission Statement by clicking on the corresponding boxes.

18. Office of Institutional Effectiveness The Learning Assessment Office
CONTACT US
Office of Institutional Effectiveness
and Advancement
The Learning Assessment Office
Rick Crawford
Natalie Wong