1. Digital Brand Management Services
March, 20XX

2. What is the value of a brand?

3. Is your Digital Brand Protected?
Brands are critical assets to a company
Brand Value in Billions
50%+
Of Mkt. Cap
Coca-Cola 70
Microsoft 64
IBM 51
Disney 29
McDonalds 25
Ford 20
Apple 5
Amazon 3
Brands in many cases can represent on average 35% of a company’s market capitalization
Is your Digital Brand Protected?

4. Does the Government Care?

5. Domain Names Management Challenges
Growing complexity of domain name registrations drives customer towards outsourced services
Corporate Digital Assets
Restricted 106 countries
Brands +
Services
Products
Divisions
Domain Names 243 Country Code top level domains +
Existing gTLD’s
New gTLD’s
Multilingual
Unrestricted 86 countries
192 Registries
3 Commercial .com, .net, .org
4 Restricted .edu, .gov, .mil, int. x
2 Unrestricted .info, .biz
5 Restricted name, pro, aero, museum, coop
MultiLingual gTLD 130 Languages
Registration Requirements, Language Barrier, Time Zones, Currencies, Renewal Dates
Multilingual ccTLD 130 Languages

6. BRANDS Protect and Promote In the Digital World
VeriSign Digital Brand Management Services
BRANDS
Protect and Promote
In the Digital World

7. Digital Brand Management Services
Highlights…..
Breath of digital asset management services
Industry expertise, enterprise customer support
Financial strength and stability
Market leader and Registry operator
- VeriSign manages more than 80% of Fortune 1000
.com, .net and .org names
- DBMS has ~200 clients of the Global 500
Global Reach
Serious about Security
- More than 5 billion DNS lookups per day

8. The E-Sign to Your Business” …
Digital Brand Management Services
Best Practice…..
Strategy
“Domain Names –
The E-Sign to Your Business” …
Ted Chamberlin
Gartner, Inc.
Aug 22, 2001
Monitor
Build
Manage
Search

9. Digital Brand Management Services
Best Practice >>> Strategy…..
Risk tolerance ?
Corporate Security?
Copyright Piracy Protection?
Intellectual Property Protection?
E-Commerce Strategy?
Brand Protection?
On-line Partner Compliance?
Unauthorized Distribution?
Renewal Management ?

10. Digital Brand Management Services
Best Practice >>> Research…..
Global Search on Domains – gTLDs / cCTLDs?
Trade Marks, Service Marks, Brands, Domains, Slogans?
Registrant Search?
Brand Presence?
Home Page Content?

11. Online Brand Analysis Report: Discover Hong Kong
….. May 22, 2003
Brand Presence
Brand name is present within the following parts of home pages.
Count
Percent
    
body
1617
96%
link
120 7%
meta 50 3%
image 13 1%
title 1 0%
                                                                                          
1680 Total Home Pages
Domains
Brand name appears on the following number of domains. (aggregated by TLD)
Count
Percent
    
COM 12
39% CN 5
16%
ORG
NET
INFO 2 6% CO 1 3% UK
                                                                                          
31 Total Domain Names
Home Page Content
Brand name appears on the following number of home pages. (aggregated by site category)
Count
Percent
    
conventional
1661
99%
porn 12 1%
violence 6 0%
gambling 5
hate
                                                                                          
1680 Total Home Pages
Search Mechanism:
Crawling 40 million+ registered domains and 20 million+ home pages.
Search each domain and analyze the content of the sites to determine if the site conducting eCommerce, contain objectionable content, site alive, etc…
Monitor if the brand name appears in either the domain, site title, meta tags, text/ link/ logo on the home page for each of the sites. If there is a hit, one count is recorded for that specific category (i.e. porn, hate, gambling, ....).
These are highly relevant information.

12. Online Brand Analysis Report: Hong Kong Tour
….. May 22, 2003
Brand Presence
Brand name is present within the following parts of home pages.
Count
Percent
    
body
5000
84%
link
2033
34%
meta
631
11%
image
306 5%
title 14 0%
                                                                                          
5922 Total Home Pages
Domains
Brand name appears on the following number of domains. (aggregated by TLD)
Count
Percent
    
COM 23
61%
INFO 3 8% UK KR
NET
ORG
                                                                                          
38 Total Domain Names
Home Page Content
Brand name appears on the following number of home pages. (aggregated by site category)
Count
Percent
    
conventional
5791
98%
porn 78 1%
violence 54
gambling 31
hate 6 0%
                                                                                          
5922 Total Home Pages
Search Mechanism:
Crawling 40 million+ registered domains and 20 million+ home pages.
Search each domain and analyze the content of the sites to determine if the site conducting eCommerce, contain objectionable content, site alive, etc…
Monitor if the brand name appears in either the domain, site title, meta tags, text/ link/ logo on the home page for each of the sites. If there is a hit, one count is recorded for that specific category (i.e. porn, hate, gambling, ....).
These are highly relevant information.

13. Digital Brand Management Services
Best Practice >>> Manage…..
Domain Renewal Management
Lock Down Domains and Standardize
Manage DNS

14. Digital Brand Management Services
Best Practice >>> Build…..
Global Registration
Local Presence Services
Domain Recovery / Acquisition

15. Global Registration - Local Presence Qualification
More than 100 countries have a restricted domain registration
process, including 7 of the top 10 markets (as measured by GDP)
VRSN Local Presence can help you to satisfy this requirements.
Australia (.au)
Ireland (.ie)
Boliva (.bo)
Italy (.it)
Brazil (.br)
Japan (.jp)
Canada (.ca)
Jordan (.jo)
Chile (.cl)
Malaysia (.my)
China (.cn)
Netherlands (.nl)
Colombia (.co)
Paraguay (.py)
Czech Republic (.cz)
Norway (.no)
El Savador (.sv)
Portugal (.pt)
Finland (.fi)
Saudi Arabia (.sa)
France (.fr)
South Korea (.kr)
Germany (.de)
Singapore (.sg)
Hong Kong (.hk)
Spain (.es)
Hungary (.hu)
Sweden (.se)
Iceland (.is)
Taiwan (.tw)
India (.in)
Vietnam (.vn)

16. Digital Brand Management Services
Best Practice >>> Monitoring…..
Global Domain and Web Watch
Install Surveillance to Continuously Monitor Brands

17. Digital Brand Management Services
Introducing uniquely affordable brand protection services.
Domain Watch for Cybersquatting
A truly unique cybersquatting solution combining 100% coverage of all TLDs, patented web crawling technology, and a case management system
Web Watch for Online Brand Abuse (includes Domains)
A truly unique brand protection solution combining 100% coverage of home pages and registered domains, patented web crawling technology, and a case management system.
Premium Brand Protection (Comprehensive)
A comprehensive protection solution covering 40,000,000+ domains and 5,000,000,000+ web pages, and many more.

18. Digital Brand Management Services
Watch Products
These low-cost services leverage industry-proven technology.
Master List of over 40,000,000 Registered Domains
+ Monthly Searches of Every Home Page
+ Detailed Attributes about Offending Site for Context
+ Exclude Criteria to Eliminate Irrelevant Information
+ Action Center
Unique, aggressively priced online brand protection products

19. Technology of Intelligence Center
Digital Brand Management Services
Technology of Intelligence Center
Intelligence Center

20. Digital Brand Management Services
Product Details
Domain Watch
Web Watch
TYPE OF BRAND ABUSE IDENTIFIED:
Brand Use in Domain (cybersquatting) 
Brand Use in Home Page Text (visible or invisible)
Brand Use in Home Page Source Code (meta tag)
Brand Use in Link on Home Page
Logo Use on Home Page
MATCHING TECHNOLOGY:
Wildcard Search within Domain
Common Misspellings within Domain
Use of Special Characters within Domain
Exact Match on Home Page

21. Product Details Continued
Digital Brand Management Services
Product Details Continued
Domain Watch
Web Watch
CONTEXTUAL INFORMATION PROVIDED:
Site Status (Live, Parked, Error) 
eCommerce Status (Yes or No)
Objectionable Content Flag (Hate, Violence, Gambling, Pornography)
Site Traffic
Archive Version of Page
Site Registration Contact Information

22. Product Details Continued
Digital Brand Management Services
Product Details Continued
Domain Watch
Web Watch
FILTERING AND RELEVANCY CRITERIA:
Exclude Based on List of Sites 
Exclude Based on Top-Level Domains
Exclude Based on Site Status
Exclude Based on Objectionable Content
Exclude Based on eCommerce Status
Excluded Based on Minimum Amount of Site Traffic
Exclude Previously Delivered Sites
Exclude Based on Location of Brand Presence
DELIVERY:
Monthly Reports
Action Center Subscription

23. Brand Monitoring Services Comparison
Digital Brand Management Services
Brand Monitoring Services Comparison
Domain Watch
Web Watch
Brand Protection (Premium)
Search Scope
40,000,000+ domains
20,000,000+ home pages
5,000,000,000+ web pages
Spam
Relevancy Criteria
Exclude lists
Customer-specific configuration of scoring formulas
Site Attributes
Yes
Action Center
Basic Features
Advanced Features:
Batch
Upload Evidence
Folders
5 user ids
A simplified comparison of Brand Monitoring Services:

24. Digital Brand Management Services
DBM Portal Home Page…..
New China ccTLD

25. Digital Brand Management Services
Domains reporting…..

26. Digital Brand Management Services
Domain Manage Home Page…..

27. Digital Brand Management Services
Task Order Audit Trail…..

28. Corporate Intellectual
Digital Brand Management Services
Customer Benefits…..
Corporate Intellectual
Property Lawyers
Protecting valuable trademarks and brands on the Internet through domain names
Preventing off-shore cybersquatters from infringing on intellectual property
Preventing litigation in foreign country to get back a domain name that is trademarked – chances are you’ll lose!
Marketing/
E-Commerce
Promoting brands and e-commerce initiatives globally through domain name registration – local content, global message
Driving traffic to e-commerce through ccTLD registration
Webmaster/
Technical Contacts
Managing the inventory of domains and receiving a consolidated quarterly billing statement
Renewing domains automatically and paying in a foreign currency when required
Providing security for gTLDs domain names preventing unauthorized modifications or deactivations

29. Digital Brand Management Services
Implementation is easy ….. b
Master Services Agreement:
No P.O. or money needed to execute
2 year term, automatic 2 year renewals
Designate up to 5 individuals to place task orders
Automatic discount on premium services such as international registrations
Dedicated account team from VeriSign Digital Brand Management Services
Service-level guarantee
Task Order
Online Portal Management

30. Digital Brand Management Services
Protect and Promote
Portfolio of global digital brand assets
Enterprise level of service
Authoritative industry knowledge
Driving Brand Value in the Digital World