2. Tourism Consumer behavior and alternative tourism; the case of agrotourism in Greece
DIMITRIOS BELIAS, EFSTATHIOS VELISSARIOU, DIMITRIOS KYRIAKOU, KONSTANTINOS VARSANIS, LABROS VASILIADIS, CHRISTOS MANTAS, LABROS SDROLIAS, ATHANASIOS KOUSTELIOS

3. Introduction Alternative forms of tourism:
Tourists are the ones that often choose a way of organizing and shaping the journey to which they are headed feature, is autonomy in choices and exploration - browsing with small or minimal use of organized tourism services.
Agrotourism:
Agrotourism or development of rural tourism has a direct relation to the need of the inhabitants of the big cities to escape the stress of everyday life and to calm down close to nature and the need for farmers to strengthen supplement their main agricultural income
Examining:
The case of agrotourism in Greece in respect of agrotourist behavior

4. Definition - Meaning - Agrotourism characteristics
Agrotourism is defined as the tourist activity developed in a non-city area, mainly by the primary and secondary sectors of production, and in particular in small tourist units providing goods and services, family or co-operative (Kyriakou & Belias2016)
Rural tourism:
is all forms of tourism that have as their main characteristic the activities in rural areas space. Rural tourism includes Agrotourism, tourism Adventure, nature tourism
Farm Tourism:
includes all forms of tourism that are directly related to farming, either by staying and providing meals or by having fun and daily tours to it

5. Forms and Activities of Agrotourism
Examining: has the preconditions for developing large-scale forms Agrotourism:
Pure Agrotourism
Complex Agrotourism
Agrotourism in campsites
Agrotourism for young children
Agrotourism in centers of crossing tourists tourism for young children
Agrotourism in rural areas
Provide activities: Accommodation, Camping’s, Horse Riding, Children and Youth reception, Farm Products, Other activities

6. Reasons/motivation to develop and engage in Agrotourism
The fact that employment affects all family members, which strengthens the links between its members
The supplementary income it brings to rural families
Various Agrotourism support programs
The companionship they feel with agro-tourists, the result of their interpersonal contact with them
Proper use of the resources provided
The success that others have achieved in the same field and are successful examples
The learning they provide to tourists, which acts as moral motivation

7. Agrotourism in Europe
European countries as a whole have a positive attitude towards the progress of Agrotourism.
CYPRUS: The development of Agrotourism in Cyprus has developed particularly in the last twenty years - Laona project
GERMANY: In 1965 there were 2 organizations (The German Agriculture Association and the Agricultural Media) –An agricultural tourism association“Deutschland” - The European Center for Ecological Agriculture and Tourism - National Farm Holidays Action Plan
AUSTRIA: Holds a high position in favor of agrotourists, since it has the potential to highlight the region
FRANCE: National Federation, which has as main tasks the organization, strategies and advertising of agrotourism services and products.
UNITED KINGDOM : the State Agricultural Diversity Grant Scheme in 1987, which provided funding to farmers who wanted to organize an additional business near or within their farm
IRELAND: Agrotourism units in Ireland are operating with great success and provide rest, breakfast But also other activities such as musical events, cultural events, traditional festivals etc.,

8. Agrotourism in Greece
In our country Agrotourism is less developed
Mediterranean tourism is almost always the case for coastal tourism
The organization and the development of Agrotourism are directly related to the local community and this is because they depend on local actors and the local population
An attempt was made initially to spread Agrotourism around two major axes:
First was in the various accommodation ranging from small hotels to rented rooms in the farmer's home
Women's Agrotourism Cooperatives

9. Negatives:
there were no qualitative standards that would form the right bases for the creation of infrastructure that would lead to the substantial development of agrotourism
Agrotourism was developed mainly as a private initiative, with the creation of accommodation in rural areas. These accommodations are located individually, without going under a comprehensive development plan of a specific area where agro-tourism is a key area of development strategy.
It is an agricultural tourism that has been diverted from the primary objectives of enhancing and exploiting rural resources in the context of ecological development, rural-city interconnection, through the cultural exchange and activation of the local community.
Women's Agrotourism Cooperatives: Such cooperatives operate in Crete and other Greek islands, or are dispersed mainly in the mountainous and disadvantaged areas of our homeland.

10. Methodology Critical review of the literature
Using online bibliographic databases (Science Direct, Emelard, EBSCO, Google Scholar, Scirus)
Included articles from scientific journals, books, conference proceedings, company papers and studies, white papers, online sites, online journals.

11. Discussion - The behavior of agrotourists
Agrotourists seek relaxation, relaxation in a tranquil setting, so to temporarily cut off from everyday life in the city
Agrotourists belong to an extended age range
Agrotourists usually have a high economic and educational level
Agrotourists visiting and selecting Greece as their destination have specific characteristics that make them different with regard to the other agrotourist groups

12. Conclusion Agrotourism in Greece is a form of so-called Rural Tourism
Rural tourism also has other types such as extreme tourism, ecotourism, cultural, skiing, religious and healing.
In order to offer the product of Agrotourism, it must be a farmer, that is to have and grow his own land
Agrotourism in Greece therefore does not exist legally, because it is not institutionalized
They are not able even though entrepreneurs are farmers in their majority, to process their products and sell them directly to visitors (cottage industry) as well as not being able to host visitors on their farm and teach them how many of their products are grown (Agrotourism - service)
We will be able to shape and understand how agrotourism is implemented in Greece so to make the appropriate proposals over how it must be shaped
There can be a follow-up research with questionnaires that will evaluate the behavior of the tourists.

13. Bibliography
Alebaki, M. και Iakovidou, O. (2010).Initiatives towards wine tourism development in Greece, Enometrica, 3,
Apostolopoulos, K. and Yagou, D. (2005), Alternative forms of tourism.Harokopio University, Athens.
Capriο, C. and Wohlgenant, K. and Boonsaeg, T. (2006), “The Demand for Agritourism in the United States”.Journal of Agricultural and Resource Economics. 33(2), pp
Derrett, R. 2002, 'Cultural tourism', paper presented to Momento, Queensland Merchandise Awards, Brisbane, Qld., 24 July.
Durlancher, D. and Zeppenfeld, R. (2006), “Ecological Agrarian Tourism- The Situation in Germany”, GEOTOUR 2006
Giannarou, L. (2009), Decrease this year in Agrotourism Reservations. The daily Electronic access to:
Gopal, R., Varma, S., Gopinathan, R. (2008), “Rural Tourism Development: Constraints and Possibilities with a special eference to Agri Tourism. A Case Study on Agri Tourism Destination –Malegoan Village.TalukaBaramati .District Pune. 185 Maharashtra”, Conference on Tourism in India-Challenges Ahead May Indian Institute of Management Kozhikode (IIMK)
Iakovidou O., Vlahou, A., Partalidou M. (2001). « Quality directions in Rural Tourism in Greece”.Proceedings of the International Conference on ' “New Directions in Managing rural Tourism and Leisure” Eur Scotland, 5-8/9/2001.
ICAP (2016) Alternative tourism in Greece. Sector analysis
Karagiannis, S., Stavroulakis D. (2011), Development of Agrotourism through the Application of Internet Technologies: Problems and Perspectives
Kyriakou D. &B elias D. (2016). Is Silver Economy a new way of tourism potential for Greece? 3rd International Conference of the International Association of Cultural and Digital Tourism (IACuDiT),with the theme “Tourism, Culture and Heritage in a Smart Economy”. Athens, May 19 – 21, 2016. Springer Proceedings in Business and Economics pp
Leeds, R. and Barrett, E. (2004), “Agritourism: Cultivating a trend. In Ohio State University Extension- South Centers &Hockin Hills Tourism Association”, Proceeds of the conference a conference connecting tourism and agriculture, May 2004, Advancing Community Tourism, Logan, OH
McGehee, N., Kyungmi K. (2004), “Motivation for Agritourism Entrepreneurship. Journal of Travel Research”, 43 (2), pp
Petrisor-Mateut, O. (2008), “Agro-Tourisn in The European Union and Romania” Agora International Journal of Economical Sciences, 2 (1) pp
Pittman, Μ. (2009), Planting the Seeds for a New Industry in Arkansas: Agritourism. A National Agricultural Law Center Research Publication
Privitera, D. (2009), “Factors Of Development Of Competitiveness: The Case of Organic Agritourism”. Paper prepared for presentation at the 113th EAAE Seminar “The Role Of Knowledge. Innovation And Human Capital In Multifunctional Agriculture And Territorial Rural Development” .Belgrade. Republic of Serbia, December
Reiser, D. (2009), «A Review of Agritourism, Journal of Sustainable Tourism»,Greekagrotourism, 17 (6), pp
Trivellas P., Kakkos N.,Vasiliadis L., Belias D. (2015). Sustainability, social marketing & host attitudes aboutTourism in the city of Larissa. 4rd International Conference on Strategic Innovative Marketing, Mykonos Greece, September  2015. Springer Proceedings in Business and Economics, pp 89-95
Tsartas, P. (2010) Sustainable Tourism, Athens:Kritiki
Vasiliadis L., Trivellas P., Belias D., Meleas J., Kyriakou D. (2015). Cultural Tourism Revisited: The case of Thessaly. 2nd International Conference of Cultural and Digital Tourism Forms and Norms of Tourism and Culture in the Age of Innovation. Athens, May 21 – 24, 2015. Springer Proceedings in Business and Economics pp 69-78
Venetsanopoulou, M. (2006), The State Contribution to Tourism. Alternatives Forms of tourism. Historical development - Institutional framework. Athens: Interbooks