1. Enrollment Management RC
Purpose – Provide direction and coordination of efforts of multiple offices which includes admissions, student financial services and scholarship.
Composition:
Undergraduate Admissions
Transfer/Adult Center
Graduate Admissions
Student Financial Services
Scholarship

2. Enrollment Management RC - Financial Outlook
E&G General
Original Budget FY
Budget Request FY FY
Revenue
318,500
349,500
Personnel Expense
2,948,902
2,867,443
3,086,945
Non-Personnel Expense
1,204,597
1,579,622
1,554,027
Net Budget Request
3,834,999
4,097,565
4,291,472
Increases/(Decreases) to FY16 Original Budget
(31,000)
(81,459)
138,043
375,025
349,430
Total Change to FY16 Original Budget
262,566
456,473

3. Enrollment Management RC – Budget Realignment
SCHOLARSHIP
Includes - 1 FTE (funded by the Foundation for 5 years)
WhiteBoard communications
Software

4. Enrollment Management RC – Budget Realignment
STUDENT FINANCIAL SERVICES
Comprised of Financial Aid and Student Accounts
Includes FTE
Hired a Director which leaves a vacancy (Assistant Director)
Work with new Director to restructure the office in order to improve student service with no change in budget.
Vacancy - .5 (search underway)

5. Enrollment Management RC – Budget Realignment
ADMISSIONS
Includes – Undergraduate – 14.5 FTE
Transfer/Adult – 3 FTE
Graduate – 1.5 FTE
Vacancy - .5 (search underway)
Vacancy – Assistant Director/Multicultural Recruiter (search underway)
Project Manager and staff responsibility changes during the Customer Relations Management (CRM) product implementation.
Hire new Associate Vice President for Enrollment Management (May 2017)
Enrollment Management consultant during Interim.

6. Enrollment Management RC – Highest Priority Activities
Implement the CRM system, Target X – Summer 2016
Recruitment module – significant increase in our communication flow with prospects through s, texting capabilities, events management, and travel management.
Continue using YouVisit to take the campus to the student.
Improve use of the virtual tour with targeted audiences like out-of-state and transfer prospects.
Refine strategies to utilize scholarships to yield more students with a higher academic and socio-economic profile so they can be better retained.
Deliver merit-based scholarship message at time of admission – within one week of acceptance.
Use the changes in the financial aid process, specifically Prior-Prior-Year (PPY), to our advantage.
Provide an earlier notification of estimated cost to attend (November).
Be more competitive with private and out-of-state schools.