1. Shaping the Image of Nursing at Munroe
Heather Gifford, RN BSN
Service Excellence Coordinator

2. Kathleen Bartholomew
Kathleen Bartholomew, RN, MN, has been called the most important new voice in American Nursing. With breakthrough professional books such as SPEAK YOUR TRUTH ( HCPro, 2005) and ENDING NURSE-TO-NURSE HOSTILITY (HCPro, 2006), her unprecedented, dynamic speeches and public appearances, and her significant contributions to healthcare as one of the nation’s most sought-after nursing consultants, Kathleen is changing nursing by compassionately holding a mirror to the profession and exposing a century of hidden truths.

3. Image
An image (from Latin: imago) is an artifact, for example a two-dimensional picture, that has a similar appearance to some subject—usually a physical object or a person.
A mental image exists in an individual's mind: something one remembers or imagines. The subject of an image need not be real; it may be an abstract concept, such as a graph, function, or "imaginary" entity.

4. Image
a mental representation or picture; idea produced by the imagination
the personality presented to the public by a person, organization, etc

5. Negative Stereotypes Angel of Mercy Nurse Ratched Naughty Nurse
Handmaiden
Nurse Ratched was placed fifth on the American Film Institute's list of the 50 all-time greatest movie villains, behind only The Silence of the Lambs' Hannibal Lechter, Psycho's Norman Bates, Star Wars' Darth Vader and The Wizard of Oz's Wicked Witch of the West.

7. “Behavior is the mirror in which everyone shows their image”
Johann Wolfgang von Goethe

8. Professional Behavior
In communication
With patients
With peers
With physicians
Basis of professional communication is….
Powerless vs. Empowered

9. Dealing with Unprofessional Coworkers
Horizontal Hostility
Overt vs. Covert
Personal vs. Professional
Verbal vs. Non-verbal

10. DESC Communication Model
D= Describe the behavior
E= Explain the effect of the behavior
S= State the desired outcome
C= Consequence: say what will happen if the behavior continues.

11. Conflict Management Style
How do you handle Conflict?
Controlling
Accommodating
Avoiding
Collaborating
Compromising

12. I bought a piano once because I had the dream of playing As Time Goes By as some girl's leaning on it drinking a martini. Great image. But none of it worked out. I can't even play Chopsticks. But I've got a nice piano at my house! George Clooney

13. Professional Development
How can we improve the image of nursing professionalism and excellence?
Become certified in your specialty
Become a member of your professional organization
Participate in shared governance
Precept and mentor the next generation of nurses

14. Excellence in Practice
Excellence in practice requires continued education on current evidence-based nursing practice
Attend conferences
Read nursing research articles or participate in a journal club

15. Ethics and Image: Your Professional Responsibilities
Healthcare providers are faced with seemingly unsolvable ethical dilemmas about decisions involving individual patients.
Nurses must advocate for patients to protect their well being
Nurses need to know how an ethics committee reviews a case

16. This is an exciting and overwhelming time
This is an exciting and overwhelming time. Use the tools in this book to guide you through this challenging period and help you create a nursing image you can OWN.