1. KEY DRIVER OF CHANGE IMPLICATIONS FOR HBA HBA RESPONSE
Career Advancement Barriers
 Individual barriers to career advancement
Corporate/organizational barriers to career advancement
Shift in workplace environment –
Individual responsible for own career
many options from which to chose
Women not paid equally and represented proportionally in leadership roles
Not reaching all demographics or challenges with intergenerational workplace (e.g. millennial)
Technology changing rapidly
Not getting reach into companies available (only small % 2.5 approx.)
Proactively help to shape the work environment at a corporate level
Personalize experience using assessments
Develop engagement models for different segments
Leverage in-person connections
Value of volunteering, prove with data
Consistent and higher value programming for executive women
Offer success stories/examples
Support for members seeking career growth via programming, mentorship, networking
Become a strategic partner for corporate partners
Offer individual develop program for career track advancement
Offer a full range of career navigation resources.
Broaden product offerings
Build new/enhance current skills
Experiential learning more defined
Increase new technology focus exploring new channels—opportunity to expand engagement
Identify top companies through recognition system honoring those with women friendly practices and policies. List practices and polices in index.

2. KEY DRIVER OF CHANGE
IMPLICATIONS FOR HBA
HBA RESPONSE
Technology
o   Technology leading to collaboration/partnerships within and across industries
o   New business sectors emerging from healthcare/IT partnerships
Programming expectations
More virtual
On demand
Technology has us working more across the globe/cultures
Technology –diverse companies merging (e.g. GSK purchases tech companies to create new medical delivery device)
HBA creates virtual platform for members to compliment in person networking
Virtual/global creating communities on demand
Upgrade technology
Multi-channel connections that offer continuity for members with busy schedule/travel demands
Affinity groups—more broad
Help with career services ( e.g. resumes, member pages within the HBA site.
Better training for volunteers in the digital/technology areas

3. KEY DRIVER OF CHANGE
IMPLICATIONS FOR HBA
HBA RESPONSE
Demographics
o   Aging population leading to increase of healthcare jobs
o   Millennials will continue to be the largest age cohort in the workplace for decades
New radical diversity of membership and leadership
Membership opportunities-potential for new members from diff groups both generational and career stage
Curriculum demand increases
Virtual teams
Customer potential-- more diversity of verticals—broad across healthcare spectrum
Emphasize young professional membership
Partner with universities
More mechanisms to give feedback
HBA for life curriculum
Cross generational mentoring ( bi-directional)
Programs/products offer things for all groups from new to position to tenured mid level career and senior leadership.
HBA offers the experiential learning of virtual interactions.
Broader lens of offerings
Expand board representation-bring in more diversity
Adjust communication means and messages (structured comm plans)
Go beyond vertical advancement
Selective/quality sponsor
C-suite/VP programs

4. KEY DRIVER OF CHANGE
IMPLICATIONS FOR HBA
HBA RESPONSE
Globalization
o   Globalization across industries will continue to create additional opportunities in healthcare
Diff countries have diff laws/cultures/languages
Diff cost structures/currencies
Varied --treatments, practices, government legislation, etc.
Time zones diff
Leverage technology for global reach
Establish strategic partnerships to penetrate these segments
Adjust offerings to align with cultural and business nuisances
Expand Virtual offerings
HBA Next—reorg of strategic model
Intentional connection of local members with the global membership

5. KEY DRIVER OF CHANGE
IMPLICATIONS FOR HBA
HBA RESPONSE
Disruption to Workforce Dynamics
o   Layoffs and job growth will require need for career transition assistance
Rapid/significant changes in the health industries from ACA/company restructures/new economic and social environments
Changing work situations/environments—transitional
Virtual connection for lifelong resources
Expand this concept to be resource for entrepreneurs, career guidance, new skills dev, translation of work experiences into stories and documentation that would guide member career path
HBA provides constant –virtually and in person connections/learning/skill development/industry trends—offers ongoing resources that will be beacon for membership in achieving goals
Establish HBA as thought leaders
Second career offerings and community/affinity group
Comprehensive solution to career pathing and bridging.