1. CHANGING BEHAVIOUR Funded by the EC FP7 THEME ENERGY (contract 213217) 2008-2010
Contextualising
behavioural change
in energy programmes
involving intermediaries
and policymaking organizations
working towards changing behaviour

2. Partners
National Consumer Research Centre, NCRC (coordinator), Finland
Energy research Centre of the Netherlands ECN, Netherlands
University of Salford, SURF Centre, United Kingdom
Institute for Applied Ecology, OEKO Institut e.V, Germany
Central European University, CEU, Hungary
Stockholm Environment Institute, Tallinn Centre SEI-T, Estonia
Cowi Baltic, Lithuania
Energy Service Company Enespa Ltd, Finland
Manchester Knowledge Capital, M:KC, United Kingdom
GreenDependent Sustainable Solutions Association, Hungary
Ekodoma, Latvia
Verbraucherzentrale Nordrhein-Westfalen e.V., Germany
Centre for Renewable Energy Sources CRES, Greece

3. Background
Europe could save at least 20% of its present energy consumption in a cost-effective manner
> but why has this potential not been captured?
People are positive toward energy conservation and could save money
> why are policies & programmes not more effective?
Aim to shift the European energy market toward energy services (e.g., thermal comfort)
> need to understand end-user behaviour and needs!
Exchange of best practices & development of innovative programmes are important means
> need to take into account the influence of actors, context and timing!

4. Focus on:
demand side measures, i.e., informative instruments, demonstrations, auditing, investment support, 3rd financing schemes, etc.
promoting energy efficiency, load management and renewable-based or micro-CHP end-user generation (also in a broader environmental/sustainability context)
intermediary organisations: government & other energy agencies, NGOs, consultancies and energy service companies (ESCOs)
different countries from West, North, South, Central and Eastern Europe + different local contexts
different sectors: (a) SMEs (services, small industries), (b) built environment (houses, industrial and service complexes), (c) households.

5. Objective
Develop and disseminate a theoretically rich but practical conceptual model and toolkit of the social and technical change involved in demand management programmes.
This toolkit will be sensitive to the influence of context, timing and actors, and will thus facilitate the cross-country transfer and localisation of European best practices.

6. Action research approach
Create new knowledge/solutions through interaction between social science & energy programme practitioners (intermediary organisations)
Develop conceptual framework by combining state of the art research & practical experience
Validate framework through
meta-evaluation
workshops with intermediary organisations
pilot projects
Develop a toolkit that
works for practitioners
Researchers
NCRC, Finland
CEU, Hungary
ECN, Netherlands
SEI -
Tallinn
, Estonia
SURF, UK
New Member
Old Member
OEKO, Germany
States
States
Cowi Baltic, Lithuania
MKC, UK
GreenDependent, Hungary
Enespa, Finland
Verbraucherzentrale Nordrhein-Westfalen,
Germany
Ekodoma, Latvia
CRES, Greece
Practitioners

7. Selected deliverables
D1: Inventory database of European demand management programmes targeted at SMEs, the building sector and households and their results.
D4: Past 10 year of best and bad practices in demand management: Report on factors explaining success and failure
D6: Conceptual framework and model: Synthesis report tailored for policy makers as target group
D9: Four workshops to validate model, identify best practices and select pilots
D12: Pilot projects: Documentation of initial implementation experiences including stakeholder feedback
D14: Toolkit for practitioners
D15: Interactive project website and Open Innovation Platform

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