1. Industry Interview Adv. Computer Apps in Sport
Industry Interview Adv. Computer Apps in Sport SLC Peggy Callahan June 30, 2016

2. Social Media and Tourism
In the tourism industry social media is used in many ways. In my interview with Mary Schmitz, Executive Director of Welcome to Memphis and Malvin Gipson, Executive Director for the Memphis Sports Council, will explore how they use social media to drive business. In a GoogleHangout interview I will have a conversation with Mary an Malvin about how social media is used in their business.

3. Interview Highlights
The travel industry – whether focusing on the leisure or sport business is learning more about social media and how to use effectively.
The best campaigns are well thought out. There is a definite method to using effectively.
Both Mary and Malvin are utilizing social media to reach their business audience which in turn reaches out to the public audience
Welcome Memphis – The audience consist of the members of the CVB and focus is the training of the front line employees – to create the best customer service professionals
Sports Council – Promoting the sports industry and attracting sporting events to bring in more visitors to Memphis, also promoting Memphis to tournament participants.

4. Interview Highlights Mary and Welcome to Memphis
Audience is business owners in the travel/tourism/hotel industry.
Focus is improving customer service skills for front line employees
Uses Social Media to:
Reach business owners/decision makers
Front Line Employees to keep them abreast of activities and best practices
Promotes the #901smile – to highlight great customer service
Social Media Platforms
FaceBook
Twitter
Instagram

5. Interview Highlights Malvin and Memphis Sports Council
Audience is Sports – participants, tournament directors, parents
Focus is attracting, retaining and promoting sporting events in Memphis
Uses Social Media to:
Promote current tournaments being playing in Shelby County
Promote Memphis attractions/restuarants to participants
Promote Memphis as a great place to have sporting tournaments
Social Media Platforms
FaceBook
Twitter

6. Memphis Sports Council

7. Welcome to Memphis

8. Memphis CVB – Social Media