2. Presentation by Daphne Yong-d’Hervé, ICC
INTERNATIONAL CONVENTION ON INTELLECTUAL PROPERTY AND COMPETITIVENESS OF MICRO, SMALL AND MEDIUM-SIZED ENTERPRISES (MSMES)
Rome, December 10 and 11, 2009
Presentation by Daphne Yong-d’Hervé, ICC
“IP support services and chambers of commerce”

3. ICC - the world business organization
Represents business all over the world
Promotes cross-border trade and investment and the multilateral trading system
Companies, chambers of commerce and business organizations of all sizes and from all sectors from 130 countries 2

4. ICC activities ICC has three main activities:
Rules-setting Arbitration Policy

5. Intellectual Property in ICC
Commission on Intellectual Property
World business views on key IP issues since 1920’s
BASCAP High level initiative uniting different sectors worldwide to fight against counterfeiting
Roadmap on current and emerging IP issues Annual overview of key intellectual property policy issues – Spanish, Chinese, Arabic, Portuguese

6. Chambers of commerce in ICC
World Chambers Federation
Global network of chambers of commerce representing over 130 countries
World Chambers Congress –2009 Kuala Lumpur; Mexico City
World Chambers Network – networking, information exchange, business opportunities
Trade facilitation role – ATA Carnets; certificates of origin

7. Chambers of commerce National/ regional/ local/ transational
Mandatory (public law) or voluntary (private law) membership
Ideal channels for educating businesses about IP
Trusted by businesses
Natural hub for local business community
Link between companies and other institutions
Understand business needs

8. Chambers of commerce and IP - overview
Current situation
IP services not well-developed in chambers of commerce
If exist, not considered as key issue
Seems most developed in Europe: Lisbon strategy, EC and EPO projects/funding
Usually in partnership: IPOs, WIPO, EPO/EC, private sector organizations (eg IP law firms, service providers)

9. Factors determining design of services
Interests of funding partner e.g. IP offices will tend to promote use of IP registration system
Local economic activity: IPRs most appropriate to local businesses
Need for activity to bring in revenues – most chambers are dependent on private resources
Member companies’ interests
General focus and expertise of chamber : integration into existing services/departments eg training, business consultancy, trade

10. Types of IP services in chambers
Communication - web-sites, newsletters, guides, media
Training - seminars and workshops
Consultancy services
- IP specific ; general business advice
- First line ; experts network; professional services;
- IP management; technical searches; technology transfer; licensing
Surveys; studies
Awareness raising – business schools,businesses, consumers, special days, media, publications
IP business opportunities – matchmaking, licensing, market placement, use of Innovation Relay Centre and World Chambers Networks
Policy advocacy
Encouragement of innovation and IP asset development – awards, exhibitions, innovation counsellors, IP management support
The

11. Chambers’ constraints
Lack of awareness among chambers re importance of IP
Lack of expertise within the organization and sometimes the region/country
Isolation and lack of a support network
Lack of human and financial resources
Chambers rely on private resources
Development agencies do not recognize IP as tool for economic development

12. ICC IP tool kit for chambers
Aims to encourage and help chambers set up IP programmes for local businesses
Tools for chambers, not for businesses
Web portal brings together existing resources and materials in one place for chambers
International platform for chambers interested in IP

13. IP tool-kit website Policy tools Explanation of what IP is
- ICC IP roadmap
- ICC IP commission papers
Enforcement tools – BASCAP
Links to IP organizations and WIPO SME website
Explanation of what IP is
Why IP is important for businesses and for chambers
IP action in chambers
Outreach tools
Training programmes and tools

14. IP tool-kit website

15. IP action in chambers 2007/2009 worldwide survey
of chambers’ IP activities
Information from about 60 chambers in
Africa, Europe, North America, Latin America, and Asia Pacific
national chambers (e.g. Uruguay, Germany, Mongolia)
regional chambers (e.g. Wellington, West Sweden, Sussex)
city/municipal chambers (e.g. Manizales, Zurich, Durban)
ICC National Committees
Information received summarized in table on website
Exchange of experiences and network

16. Other activities Training workshop for chamber staff
in cooperation with WIPO
Manual to help chambers of commerce develop IP activities – working with WIPO/EPO/Uruguay Chamber

17. For more information ICC’s IP tool-kit for chambers of commerce:
ICC’s activities:
IP Commission, BASCAP, World Chambers Federation
Daphne Yong-d’Hervé