1. MALAYSIA’S TRADE PERFORMANCE
RAJA BADRULNIZAM
TRADE COMMISSIONER
MATRADE
28 NOV 2012
ADVISORY

2. MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION
Vision
Positioning Malaysia as a Globally Competitive Trading Nation
Mission
Promoting Malaysia’s Enterprises to The World
MATRADE’S VISION & MISSION
MATRADE’s vision is to position Malaysia as a globally competitive trading nation and its mission is to promote Malaysia’s enterprises to the world
MATRADE’S FUNCTIONS
To promote, assist and develop Malaysia's external trade with particular emphasis on the export of manufactured and semi-manufactured products and services.
To formulate and implement export marketing strategies and trade promotion activities to promote Malaysia's export.
To undertake commercial intelligence and market research and create a comprehensive database of information for the improvement and development of Malaysia's trade.
To organise training programmes to improve the international marketing skills of Malaysian exporters.
To enhance and protect Malaysia's international trade interest abroad.
To promote, facilitate and assist in the services areas related to trade.

3. MATRADE OVERSEAS NETWORK
London
Warsaw
Moscow
The Hague
Frankfurt
Kiev
Toronto
Paris
Budapest
New York
Tashkent
Los Angeles
Milan
Istanbul
Beijing
Seoul
Tokyo
Miami
Chengdu
Osaka
Cairo
Mexico City
Doha
Shanghai
Mumbai
Hong Kong
Dubai
Guangzhou
Taipei
Jeddah
Hanoi
Manila
SUMMARY OF MATRADE OFFICES BY REGION
North America 4
Latin America
Western Europe 5
Eastern Europe 6
Africa 3
Asia 20
West Asia 2
North East Asia 9
ASEAN
Australasia 1
South Asia
Bangkok
Ho Chi Minh City
Phnom Penh
Chennai
Singapore
Nairobi
Jakarta
Sao Paulo
Santiago
Johannesburg
Buenos Aires
Sydney
34 Trade Offices
8 Marketing Offices
1 Malaysia Trade Centre (MTC)

4. MATRADE FUNCTION AND SERVICES
Export Promotion
Exporters Development
Policy and Strategy Formulation
Trade & Market Information
Trade Advisory Services

5. eeXe Export Promotion Activities
MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION
eeXe Export Promotion Activities
Local and Overseas International Trade Exhibitions
Trade Missions
Promotion Booths
Specialised Marketing Missions (SMM)
Incoming Buying Missions (IBM)
In-store Promotion
Participation in Conferences
Joint Trade Promotion
Special Projects

6. Branding Initiatives
Malaysia Services Exhibition (MSE) 2012
Doha, Qatar (30 April – 3 May), Beijing, China (11 – 13 May)
Chengdu, China (20 – 25 September)
1Malaysia Promotion in Oman
29 – 30 April 2012
INTRADE Malaysia 2012
27 – 29 November, MECC
Malaysia International Halal Showcase (MIHAS) 2012
4 – 7 April, KL Convention Centre
PROJECT QATAR
Efforts put in place in 2011 will be continued to enable Malaysian companies to bid for projects in Qatar in preparation for World Cup 2022
MALAYSIA KITCHEN PROGRAMME (MKP)
Under 10th MP, activities planned for MKP will be targeted to identify distributors and importers of processed food as well as major supermarkets and hypermarket chains in the UK, USA, Australia and China following the awareness created for Malaysian cuisines overseas

7. MALAYSIA: A NATION THAT TRADES WITH THE WORLD
21st Most Competitive Nation In The World
Political (Pro-business Government) & Economic Stability
GDP growth 5.1%, per capita income USD9,630
Sound Banking System
Young, Skillful & Educated Labor Force
Strong Legal System & IP Laws
Quality of Life
Meeting Global Standards (GMP, HACCP, ISO)
Trade facilitation and Infrastructure (ports, roads, railways and airports, ICT, Internet)

8. Malaysia’s In World Trade
In 2011, Malaysia was the 25th largest trading nation
Malaysia’s Trade in 2011
Exporter
Importer
Merchandise 25 27
Commercial Services 32 29
Export
Import
Trade
USD226.6 bil
USD186.2 bil
USD bil
↑8.7%
↑8.6%
14th Year of Trade Surplus

9. Malaysia’s In World Trade
In 2011, Malaysia was the world’s largest exporter for 36 products (at HS 6 digit)
Electrical and Electronic Products
Transistors (USD2.28 bil)
Signal generators (USD248.4 mil)
Semiconductor media (USD246.3)
Optical & Scientific Equipment Products
Watch battery powered (USD33.84 mil)
Watch cases (USD18.08 mil)
Rubber Products
Rubber gloves (USD2.88 bil)
Surgical gloves (USD351.2 mil)

10. Malaysia’s In World Trade
Chemicals and chemical products
Industry Fatty Acids (USD1.12 bil)
Industry Fatty Alcohol (USD667.9 mil)
Stearic acid (USD447.6 mil)
Machinery, appliances, parts
Extraction machine (USD133.3 mil)
Parts of machines (USD99.7mil)
Wood Products
Plywood (USD1.1 bil)
Fiberboard of wood (USD150.2 mil)
Flooring panels (USD80.3 mil)

11. Malaysia’s In World Trade
Malaysia’s Export Destination
Destinations
Value (USD Bil)
Share %
REPUBLIC OF CHINA
29.72
13.1
SINGAPORE
28.63
12.7
JAPAN
26.41
11.5
USA
11.7
8.3
THAILAND
11.6
5.1 **
IRELAND
0.18
0.1

12. Malaysia’s In World Trade
Malaysia’s Import Source
Sources
Value (USD Bil)
Share
REPUBLIC OF CHINA
24.58
13.2
SINGAPORE
23.93
12.7
JAPAN
21.2
11.5
USA
18.0
8.9
THAILAND
11.19
5.5 **
IRELAND
0.5
0.2

13. Malaysia Exports to EU COUNTRIES Netherlands (share of 26.8%)
Germany (share of 25.6%)
France (share of 11.2%)
United Kingdom (share of 9.9%)
Italy (share of 5%) **
Ireland (share of 0.8%)
Compiled by : MATRADE
Source : DOSM

14. Malaysia’s In World Trade
Malaysia’s Bilateral Trade with Ireland (2011)
Export (USD Mil)
Import (USD Mil)
Trade (USD Mil)
USD188.6
USD548.55
USD737.15
Major Exports to Ireland
Major Imports from Ireland
E&E Products (share of 43.6%)
E&E Products ( share of 74.0%)
Rubber products (7.2%)
Chemical & chem products (9.7%)
Machinery, appliances (7%)
Processed food (4.8%)
Wood products (4.3%)
Machinery, appliances (4.2%)
Manufactures of metal (2.6%)
Optical and scientific eq (2.6%)

15. The 4 Pillar of National Transformation
1 Malaysia
People First, Performance Now
Government Transformation Programme (GTP)
Effective delivery of government services
Economic Transformation Programme (ETP)
Premised on the New Economic Model –high income, inclusive and sustainable
Specific projects (EPP)
10th National Plan
Outlines government’s development plan for next 5 years . 12 NKEAs to drive economic growth

16. New Economic Model (NEM)
Three guiding principles to propel Malaysia forward to become a developed status nation in 10 years:
HIGH INCOME
Per capita income rise from the present US$7,000 to US$15,000;
SUSTAINABILITY
In economic activities and impact of economic development on the environment and natural resources
INCLUSIVENESS
No one is left out in contributing to and sharing in the creation of wealth.

17. FREE TRADE AGREEMENT FREE TRADE AGREEMENT
Foreign companies based in Malaysia can enjoy preferential market access via Free Trade Agreements concluded by Malaysia:
ASEAN
AFTA
CHINA
KOREA
JAPAN
AUSTRALIA & NEW ZEALAND
INDIA
BILATERAL
PAKISTAN
NEW ZEALAND
CHILE
AUSTRALIA
UNDER NEGOTIATION EU
TURKEY
TPP
TPS – OIC
ASEAN-INDIA
ASEAN-JAPAN 17

18. MALAYSIA –GATEWAY TO ASEAN (AFTA)
Implemented in January 2012
Tariff: 0.5%
Population of 585 million
GDP over USD1.2 trillion
Availability of raw materials
ASEAN regional FTA with other countries
Easier market access to other countries

19. Economic Outlook for 2012
According to IMF, the global economic growth in 2012 projected at 3.3% (2011: 3.8%). Malaysia’s economy is projected to sustain a growth of between 4% and 5% in 2012.
(Source: BNM Annual Report)
Advanced Economies: 1.2%
Emerging & Developing Economies: 5.4%
GDP growth projections for selected economies
China: 8.2% USA: 1.8%
India: 7.0% Germany: 0.3%
ASEAN 5: 5.2% France: 0.2%
Russia: 3.3% Japan: 1.7%
Brazil: 3.0% United Kingdom:0.6%

20. OPPORTUNITIES IN MALAYSIA
Consumer electrical goods
Security Services and Apparatus
Healthcare Equipment
Biotechnology and agriculture
Renewable energy
Chemicals and chemical products
Oil and Gas Equipment and Technology
Automotive parts and components, & transport equipment
High technology components and parts
Machinery for manufacturing
Processed food
Industrial electrical parts and machinery

21. Malaysia’s Exports Forecast
GROWTH OF MERCHANDISE EXPORTS
5 - 6%
GROWTH OF SERVICES EXPORTS
4.9%

22. THANK YOU
Go raibh maith agat
ADVISORY