1. International Conference CZ PRES
„Tourism Industry: Employment and Labour Market Challenges“
10-11 June 2009

2. Zdenka Petrů, Department of Tourism UEP
„Social Tourism in the Czech Republic“
Zdenka Petrů, Department of Tourism UEP

3. Department of Tourism, University of Economics in Prague
the longest tradition in education and research in tourism
nowadays main topics
sustainable development of tourism
social tourism (tourism for all)

4. Department of Tourism UEP and European Social Fund
2 courses finaced from ESF and state budget
„Rural Tourism“ in
„Tourism for all“ (Social Tourism) in 2008

5. The „Tourism for all“ course
acreditated course by the Ministry for Internal Affairs for its emploees
and employees of regional governments
organized as one day seminars in 5 regions outside Prague
(Stredocesky, Liberecky, Pardubicky, Jihomoravsky and Jihocesky)
also in e-learning version
cca 170 graduates , about 2/3 employees of regional governments

6. The course content
1. tourism for all and its role in the modern society (typology of tourism,
sustainable development of tourism, tourism for all as topic of EU and
UNWTO)
main segments of tourism for all
specific needs of segments of tourism for all
2. application of tourism for all (specific products of tourism for all for respective
segments)
types of possible support of tourism for all
participation (role) of different subjects in tourism for all
3. examples of good practices of tourism for all abroad and in the Czech Republic
4. possiblities and perspectives of development of tourism for all

7. Resources of good practices examples
participation of department staff at social tourism seminars organized by
EU and BITS
special research seminar organized for students

8. Why ESF for financing education and trainging?
enables to educate and pass the new information to students, public
and stakeholders in tourism
Why tourism for all (social tourism)?
enables participation of specific segments in tourism:
youth
families with low incomes
handicaped people
seniors

9. Why tourism for all (social tourism)?
brings economic effects to regional economy and enterpreneurs
permanent employment during the whole year
rentability and profitability of tourism industry in respect of
prolonged main season

10. The above two aspects of tourism for all (social tourism) should be taken into consideration by all tourism stakeholders specially now in the time of economic slowdown.

11. Thank you for your attention