1. Playing in Traffic: A New Look at Management and Operations
Steve Heminger
Executive Director,MTC
AMPO Annual Conference
Washington, D.C. – October 23, 2003

2. Bay Area at a Glance Nine counties 101 municipalities
Total area: over 7,100 square miles
Population: nearly 7 million (2000 census)
Employment: 3.7 million jobs (2000 census)

3. Key Bay Area trends over the Next 25 years?
Projected Growth from
Population
22%
Jobs
40%
Auto Trips
27%
Transit Trips
43%
Out-of-Region Work Trips
77%
Explain overall chart…Shows percentage gains in 7 categories
Walk them through it (print may be hard for some to read)
RTP provides for:
Transit Capacity (seat miles/hour)
27%
Road Capacity (lane miles) 5% % % % % % %

4. MTC Responsibilities for Regional Operations
Planner
Incorporate System Management and Operations into the Regional Transportation Plan
Evaluate system performance
Funder
Implement flexibility of ISTEA/TEA 21
Commit funding for regional system management programs
Operator/Coordinator of Regional Programs
TransLink® Fare Collection System
511 Traveler Information
FasTrak™ Electronic Toll Collection
Freeway Service Patrol
Regional Rideshare Services

5. Flexible Funds Foster a Diversity Of Projects

6. System Management Objectives
Make transit more convenient and accessible
Boost highway and local road efficiency
Provide timely, accurate information to travelers
(Electronic Payment) (Traveler Information) (Freeway/Arterial Management)

7. Make Transit More Convenient and Accessible
Every day, 1.5 million people ride Bay Area buses, rail and ferry services provided by 20+ different transit agencies
Focus on improving connections between systems and modes
Highest customer priority – single fare card

8. TransLink®
Cardholders tag the card to the TransLink® card reader, which deducts the correct fare including discounts and transfers
Card readers are located on vehicles, on platforms, or in stations
The card stores value equivalent to cash (called e-cash), tickets, and/or passes

9. TransLink® (continued)
Successful pilot in 2002
Region wide implementation
Multi-agency governance
Phase 2 Approved
Installation
Coordinate with parking, electronic tolls, non-transportation uses

10. 511.org Transit Page
Convenient seamless transit information for the public
Features a regional transit trip planner, schedules, routes, fares and more
TakeTransitsm Trip Planner: Over 8,100 itineraries per weekday; 32% growth in last year

11. Boost Highway and Local Road Efficiency
FasTrak Electronic Toll Collection System
Incident Management — Freeway Service Patrol/Call Box
Arterial Management and Signal Timing
Region wide communications network for freeways and major arterials

12. FasTrak Strategic Objectives
Electronic toll collection on 7 state- owned bridges and Golden Gate Bridge
325,000 Tag holders
Used for 35% of Total Trips
Caltrans management through 2003
MTC assumes management 2004
Strategic Objectives
Consolidate all bridges under a single operation – 2005
Increase usage and dedicated lanes
Coordinate with TransLink®, other electronic payment
Potential HOT lane applications in future

13. Provide timely, accurate information to travelers…
Combines traffic, transit and rideshare information on the phone and on the web
Phone number operational since December 2002
136% growth in phone calls since shift to 511

14. 511 Web Portal Rideshare and Bicycle Pages December 2002
Transit Page November 2003
Traffic Page November 2003
Driving times feature using toll tag data

15. Lessons Learned Partnerships are only as strong as the weakest link
Some technology still in adolescence
Keys to funding success:
who controls money and
who runs program
Incentive-based contracts a mixed bag

16. Metropolitan Transportation Commission