1. CHAPTER 11: ENTERTAINMENT PRODUCTS AND MARKETING

2. I. ENTERTAINING PRODUCTS
THE ENTERTAINMENT INDUSTRY PRODUCES BOTH TANGIBLE AND NON-TANGIBLE PRODUCTS SUCCESSFULLY

3. MEDIA-BASED ENTRTMNT. GOODS INCLUDE FILMS ON DVD, MUSIC ON DVD AND CD’S, VIDEO AND ELECTRONIC GAMES, BOOKS AND MAGAZINES, TOYS, CLOTHES AND FOOD.

4. MEDIA BASED SERVICES INCLUDE T. V
MEDIA BASED SERVICES INCLUDE T.V., MOVIES IN THEATERS, CONCERT AND THEATRE PERFORMANCES, RECREATION, ZOOS, MUSEUMS, AND SNACK BARS

5. II. FILM MERCHANDISING
THEATERS PROVIDE SERVICES AS MOVIES, PLAYS AND PRODUCTIONS
ALSO SERVICES ARE PROVIDED AT THE SERVICE STAND
DVDS AND VIDEO RENTALS PROVIDE 40% OF MOVIES REVENUE
SOME MOVIES NEVER MAKE THEATERS

6. III. MUSIC MERCHANDISING
40 BILLION YEARLY
RECORD CLUBS OR RETAIL STORES WILL SELL MUSIC
INDEPENDENT VENDORS GO INTO STORES AND SET UP MUSIC AND DIPLAYS-RACK JOBBERS

7. IV. ELECTRONIC AND VIDEO GAMES
10 BILLION PER YEAR W/ CONSOLES
CROSS-MARKETED W/ MOVIES, TV, MUSIC, SPORTS AND CARTOON CHARACTERS
ADVERGAMING-DRIVES VIDEO MARKETING W/ TIE INS (JEEP)

8. V. BOOKS AND MAGAZINES
FICTION IS BEST ESCAPE FROM REALITY ENTERTAINMENT
HARLEQUIN NOVELS HAVE OVER 700 TITLES PER YEAR AND A SPECIFIC TARGET MARKET
BOOKS ARE ALSO CROSS-MARKETED WITH MOVIES (JOHN GRISHAM, HARRY POTTER)

9. OVER 20,000 MAGAZINE TITLES HOWEVER ONLY 160 EARN 85% OF THE TOTAL MAG
OVER 20,000 MAGAZINE TITLES HOWEVER ONLY 160 EARN 85% OF THE TOTAL MAG. REVENUE
SOME ARE EVERGREENS AND ARE WELL ESTABLISHED
POTENTIAL FOR REACHING A LARGER GLOBAL MEDIA IN PRINT
OWNED BY MAJOR CORP.(VIACOM)

10. VI. THEME AND WATER PARKS
LOCATION BASED ENTERT. (LBE)
(SIX FLAGS IS 8 HOURS FROM 98% OF U.S. POPL)
THEME AND WATER PARKS PROVIDE ENTERTAINMENT BUT ALSO SELL PRODUCTS (DISNEY)
GOAL OF PARKS IS TO GET PEOPLE FOR MORE THAN A DAY!

11. CAPTIVE AUDIENCE MEANS IMPULSE SPENDING
USUALLY OWNED BY MAJOR ENTERTAINMENT CONGLOMERATES
DISNEY WORLD/LAND IS A CROSS-MARKETERS DREAM
WATER PARKS CAN BE BUILT FOR THE SAME PRICE AS 1 NEW COASTER

12. VII. EDUTAINMENT
RECREATION-BASED ENTERTAINMENT SERVICES LINKED TO EDUCATION
MUSEUMS-EXPANSIONS IN THE EARLY 90’S
ZOOS-PROVIDE JOBS AND CREATE TOURISM
THEATERS-WORLDWIDE

13. VIII. SPECIAL ENTERTAINMENT EVENTS
CIRCUS, STATE FAIRS, PAGENTS, AND ICE SHOWS ALL PROVIDE ENTERTAINMENT SERVICES
ICE SHOWS ARE A COMBO OF SPORTS AND PERFORMANCE ENTERTAINMENT