1. “Your trusted IP Professionals” 1 BY P. KANDIAH “CREATIVE EXPRESSION” BENEFITING FROM YOUR COPYRIGHT AND USING THE COPYRIGHT WORKS OF OTHERS

2. “Your trusted IP Professionals” 2 VisuallyThrough sound Through writingThrough motion In three dimensionsThrough multimedia Creative Expressions

3. “Your trusted IP Professionals” 3 Examples of creative expressions  Paintings  Photos  Songs  Novels  Poems  Plays  Music  Choreography  Sculptures  Buildings  Movies  Computer Games

4. “Your trusted IP Professionals” 4 Copyright  Protects original works  Copyright protects a wide range of works Eg. Written works –books, speeches, magazines and newspaper, articles, novels, stories, poems, essays, plays, textbooks, web pages, advertisements, dance notations, operation manuals, written instructions.

5. “Your trusted IP Professionals” 5 Copyright (Cont’d) Musical works – musical compositions, lyrics, songs and ring tones, in all types of formats (sheet music, CDs, MP3 files, any media) Artistic works – drawings (both technical, engineering, scenic etc), paintings, photographs, comics, sculptures, architectural works, maps

6. “Your trusted IP Professionals” 6 Copyright (Cont’d) Dramatic and choreographic works – plays, operas, dance Films and multimedia products – movies, video games, TV programs, cartoons Computer program – human (source code) and machine (object code) computer programming language

7. “Your trusted IP Professionals” 7  Copyright does NOT protect ideas, concepts, facts, but only the expression which is contained in a medium.  Expression must be original Eg. Dog playing with a ball Copyright (Cont’d)

8. “Your trusted IP Professionals” 8 Example: A book on furniture making

9. “Your trusted IP Professionals” 9 Example: A recipe book

10. “Your trusted IP Professionals” 10 Example: Women’s magazine

11. “Your trusted IP Professionals” 11 Example: Reader Digest

12. “Your trusted IP Professionals” 12  Using copyright works of others Law attempts to balance right of owner of copyright works and right of public to access / use the works.  Rights granted to copyright owners Economic Rights and Moral Rights Moral Rights – unique to rights in copyright not found in other IP Rights.

13. “Your trusted IP Professionals” 13 Economic Rights – Authors (owners) have the exclusive rights to: a)Reproduce the work – includes any form of copying, such as photocopying, downloading, uploading, printing, recording, photographing, scanning, etc. b)Translate – the work into other language

14. “Your trusted IP Professionals” 14 c)Adapt the work – this alteration or transformation usually changes the type of work. Eg. making a novel into a movie, animating a drawing into a cartoon, character merchandising – toys, T-shirts,

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17. “Your trusted IP Professionals” 17 d)Exhibit / perform – the work in public Eg. displaying photos in an art gallery, performing a play in front of an audience, playing a CD in a store or restaurant or any “public” place (eg. shopping mall)

18. “Your trusted IP Professionals” 18 d) Exhibit / perform – the work in public (Cont’d)

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21. “Your trusted IP Professionals” 21 e) Distribute – the work by selling / or commercial rental to the public f) Broadcast – the work. eg. playing a song over the radio, or showing a film on TV, playing a song over the PA System in a factory “re- broadcasting”

22. “Your trusted IP Professionals” 22 g) Communicate – the work to the public Eg. uploading a work onto the internet Doctrine of exhaustion of rights depends on national laws of a country parallel imports.

23. “Your trusted IP Professionals” 23 Moral Rights – Rights which maintain a personal link between authors and their work. Include the right to: a) be recognized as the author of a work (right of paternity). This means that authors can choose to sign their names, to not sign their names (remain anonymous), or to sign a fictional name (use a pseudonym) on their work b)object to any changes to the work which could damage the author’s honour or reputation (right of integrity)

24. “Your trusted IP Professionals” 24  Doctrine of Fair Use. The right of control does not include. By way of fair dealing for purposes of non- profit research, private study, criticism, review or the reporting of current events. Parody, pastiche or caricature. Inclusion in a film or broadcast of any artistic work situated in a place where it can be viewed by public.

25. “Your trusted IP Professionals” 25 Is acknowledge of source good enough? What is copying in law? Quantitative or Qualitative

26. “Your trusted IP Professionals” 26 Exploitation of work globally? Is registration required?

27. “Your trusted IP Professionals” 27 Copyright + Branding Marketing Distribution

28. “Your trusted IP Professionals” 28 THANK YOU P. Kandiah Tel: 03 2284 7872 Fax: 03 2284 1125 E-mail: ipr@kass.com.my