1. Rich-media Conferencing Deep Dive
Mike Fratesi
Manager, Unified Communications Applications
Solutions Marketing

2. Agenda Communications Environment Cisco Unified Communications
Conferencing Opportunity
Cisco Rich-media Conferencing Solutions

3. Today’s Communication Complexities: Can Result in Ineffective Communications
Organizational
Reality
Higher Cost
Less Competitive
Business Constraints
Customer
Reality
Lost Revenue
Customer Satisfaction Issues
Inefficiency
Employee
Reality
Lost Productivity
Ineffectiveness
Lower Efficiency

4. Communications: Integral to Business Processes
The Vision
Extended Enterprise
CRM
ERP II
Industry App.
Back Office
Business
Event
2006: Current Reality
CRM
ERP II
Industry App.
Back Office
Business
Event
Communication/collaboration
required
Communication/collaboration
required
Near Term Future – Streamlined Business Processes
Business
Event

5. Streamline Business Processes
Customer calls account representative with a question
Account Representative answers with cell phone
Using wireless, logs into Unified Personal Communicator
Initiates immediate web, video and audio session
Agreement reached & viewed by all parties
Uses Presence to Locate production manager
Acct Rep call customer provides info and receives order
Speed Decision-Making and Streamline Business

6. Widespread Use of Real-time Applications
Q1. For each of the following products, please indicate your company’s current usage and planned use:
Source: IDC Study on Real-time applications; IT Manager and above, firms >2,00 employees (n=241)

7. Cisco Unified Communications Bringing it All Together
Standards- Based Video Systems
Dual Mode
Phones
IP Phone with Browser
Mobile Phone with Browser
Mobile Data with Voice
Soft Clients
Desktop
Video
Effectively Connecting Applications and Devices…
Cisco
Clients
Presence/SIP Network
SIP
SIMPLE
Presence, Policy, and Routing Services
…to Intelligent Services in the Network…
Partner
Apps
Unified Messaging
Contact
Center
Rich Media
Collaboration
Video
Services
Call
Control

8. Conferencing Market
© 2003 Cisco Systems, Inc. All rights reserved. 8 8 8

9. Conferencing Market Large and Growing Market
>$4 Billion (2004) - Voice, Web, Video Bridging Equipment and Services1
>$3.5 Billion is Voice and Web conferencing services
>$500 Million is systems and software
Cisco is #1 - Enterprise voice conferencing equipment market share2
1, 2 - Frost & Sullivan

10. Conferencing Evolves Siloed Systems to Unified Communications
Changing Usage Models
Drives Evolving Solution Needs
Point-to-point Multipoint
Voice-only Rich-media
Stand-alone Unified
Wired Wireless
Non-real time Real time
Scheduled Ad hoc

11. The Move to On-Net Conferencing
Off-Net
PBX/ IP PBX IM
Server
Content Mgmt.
Directory Server
Groupware
Voice
Voice
Web
Web
Data Network
Video
Video
Voice Network
Firewall
Expensive
Weak Integration
Limited Security

12. The Move to On-Net Conferencing
Off-Net
/ Calendar
PBX/ IP PBX IM
Server
Content Mgmt.
Directory Server
Cisco Conferencing Solutions
Secure Public Access
Corporate Converged Network
Firewall
Cost Effective
Full Integration
Secure
“Users are motivated to move away from (shared) hosted services to save money, gain security, and increase integration.”
Wainhouse Research

13. IPC Drives On-premises Conferencing
IPC Customers are Moving to On-network Conferencing
Perceived cost savings, integration and security benefits
For organizations on or moving to IPC, > 50% are using on-premises conferencing
On-premises adoption is far greater than for those not currently moving to IPC
Voice Conferencing
Web Conferencing
Hosted solution (Off-premise)
On-premise solution (CPE-based)
Q39: For each of the following types of conferencing, please specify whether you are using an on-premise solution (i.e., equipment is located within your company and integrated with your private networks) or a hosted solution (i.e., a conferencing service provider offers this to your organization as an outsourced service that users must access over public voice and data networks) N=168 Voice conferencing, N= 102 Web conferencing (Respondents who are currently using either voice conferencing OR video conferencing OR web conferencing)

14. Cisco Rich-media Solutions

15. Cisco Video Telephony Video is now Just a Phone Call!
Built on Cisco Unified CallManager
Works with Cisco IP Phones and communications clients
High quality video for effective non-verbal communication
Cost effective solution
Simple installation and flexible configuration

16. Cisco Unified Personal Communicator Initiate Integrated Voice, Web Video Session
Powerful communication tools in a single, desktop application
- Presence, Voice, Video, Messaging, Document Sharing, more -
Save conference set-up time
1-20 minutes (~55%)
20+ minutes (~40%)
with Presence and “drag and drop” setup –
Collaborate more - 93% of users would conduct more web and video conferences if was easier -
Unified CallManager 5.0 &
Unified Videoconferencing
Video conferencing
Cisco Unified
MeetingPlace Express
Web Conferencing

17. Cisco Unified MeetingPlace conferencing for mid-size organizations
Cisco Rich-media Conferencing Solutions
Enterprise
Cisco Unified MeetingPlace
Voice, video and Web
conferencing for
large organizations
Cisco Unified
Videoconferencing
Video MCUs,
Gateways
& Gatekeepers
Cisco Unified
MeetingPlace
Express
Mid-market
Voice & web
conferencing for mid-size organizations
Capabilities

18. Cisco Conferencing Solutions Improve Productivity and Reduce Costs
Personal Productivity
Save time - Simple to setup, attend and manage virtual meetings
Effective collaboration – Whenever and wherever
Business Processes Improvement
Accelerate projects, speed decisions
Increase sales and support effectiveness and efficiency
Reduce Costs
Significant component of IP telephony cost savings

19. Cisco Unified Videoconferencing 3500 Series
Multipoint Control Unit (MCU) with Enhanced Media Processors (EMP)
H.323, SIP and SCCP end point support
New encoder per port architecture
ISDN Gateways
Addresses small to large group video needs
Video conferencing
Cisco Unified Videoconferencing
Video Telephony
Cisco Unified CallManager
Rich-media Conferencing
Cisco Unified MeetingPlace
Solution Flexibility

20. Cisco MeetingPlace Fully Integrated Voice, Web & Video Conferencing
Simple to set up and attend form multiple interfaces
Advanced meeting management functionality
Deployed on-network for cost savings, application integration and security
Highly scalable
2005 Results
Who’s Sharing
Who’s Speaking
Who’s Attending
How Attending
As Natural and Effective as Face-to-Face

21. Cisco Unified MeetingPlace Integrated Rich-Media Conferencing
Voice Conferencing:
Enterprise scalable – concurrent users per server
Simultaneous IP & TDM connectivity
Web Conferencing:
Advanced functionality
Tightly integrated voice, video and Web conferencing
Video Conferencing:
Integrated multi-point video
Broad endpoint support
Voice
Web
Video IM

22. Cisco Unified MeetingPlace Express
Voice and Web Conferencing Solution
Simple, powerful functionality
Control meetings and share content from the web
Simple setup and attend
Ideal for mid-size organizations
concurrent users
Simple to deploy and manage
Single-server, Linux-based software
Install in ~1 hour

23. Cisco Unified MeetingPlace Express Voice Conferencing
IP solution - Broad telephony support
Cisco Unified CallManager & Unified CallManager Express
Standards-based - H.323 & SIP
20 to 120 concurrent users
Reservationless and scheduled meeting support
Advanced voice conferencing features

24. Cisco Unified MeetingPlace Express Web Conferencing
Simple Features for Interactive Meetings and Presentations
Exceptional User Experience - Flash-based solution
Share any document or entire desktop
Chat, notes, annotations
Meeting management
Information & Controls
Fast, reliable entry
No downloads to attend
Broad platform support
Windows, Mac, Linux, Solaris
Firewall friendly and secure

25. Cisco Unified MeetingPlace Express Meeting Management
Conduct More Effective Meetings With Real-time Information & Intuitive Controls
All attendees can:
See who is in meeting, who speaking, who sharing
Mute/unmute self
Status indicator (e.g. “Go faster”)
Moderators also can:
Mute/unmute, rename other attendees
Invite, dial out to others
Change others ability to speak, share
Note: Cisco Unified MeetingPlace has similar meeting management functionality

26. Cisco IP Phone Integration
Setup and manage meetings from Cisco Unified IP phone user interface
Join and initiate meetings*
See who is in the meeting**
Basic meeting management**
Industry First
* Available on Cisco Unified MeetingPlace and MeetingPlace Express
** Currently available on Unified MeetingPlace Express only
Active roster—Current speaker

27. Simple Setup and Attend
Initiate/Schedule
Auto-notify
Click to Attend
Ad-hoc and scheduled meetings
Set up from multiple interfaces
Outlook/Notes calendar*
Web browser
Cisco Unified Personal Communicator**
Cisco Unified IP Phone or touchtone phone
Collaborate more - 93% of users would conduct more web and video conferences if was easier -
* Currently Cisco Unified MeetingPlace only
** Currently Unified MeetingPlace Express only

28. Compelling Return on Investment (ROI)
Can cost justify if conducting …
5 conferences - 5 participants - Every business day
Powerful ROI
Typically Months – vs. Service Bureau
Including Web conferencing improves ROI
Travel savings can be huge
Example
Voice conferencing - 25,000 min/month at $.10/min
Web conferencing - 10,000 min/month at $.12 /min
Cisco Unified MeetingPlace Express Licenses (25 voice & 20 web), Hardware, Services at ~ $35,000
Conferencing Savings Realized
30% reduction in conferencing expenses (from in-house conferencing)
$1,700 saved monthly on travel avoidance
Payback: Under 10 Months

29. Cisco Unified MeetingPlace Customer Success
Solution:
On-premises, IP-based conferencing
3000 ports Cisco Unified MeetingPlace
Benefits:
Simplicity: Easier to set up and attend
More secure than hosted service
Savings: Over $1 million in first quarter
“Oracle had already invested in IP telephony, so it made good business sense …
by running conferencing traffic over our internal network, we would significantly
reduce domestic and international toll charges”
Randy Cook, Oracle
Director of Global Voice

30. Cisco Unified MeetingPlace Customer Success
Challenge:
Facilitate collaboration among scientists in dispersed locations
Simplify participation in conferences
Reduce conferencing administration
Solution:
Cisco Unified MeetingPlace voice, video and Web conferencing solution
Benefits:
Scientists advance projects through more frequent and effective collaboration
Video enriches collaboration
Fewer management resources needed
“Our job at ESnet is to
support scientific research,
by providing a single means
of collaboration …
ESnet users can feel as though they’ve walked through another scientist’s workroom, whether it’s in Albuquerque or Tokyo …”
Clint Wadsworth, ESnet
Collaboration Specialist

31. In Summary: Cisco Unified Communications
Cisco Unified Communications will help you to boost productivity through solutions that enable to communicate more effectively and streamline business processes
Conferencing solutions are moving on-network and are key cost savings and productivity enablers for converged IP networks
Cisco Unified MeetingPlace Express provides simple, yet powerful voice and web conferencing for midsized organizations

32. Questions?