1. Transforming Lives Through Live Crowdfunding
Community and Crowdfunding Masterclass
London Funders, 25 January 2017
Céline Gagnon
CEO

2. Community and Crowdfunding
What is The Funding Network?
Live Crowdfunding
Hackney Giving Live
Crowdfunding for Communities

3. What is The Funding Network (TFN)?
The UK’s first formally constituted open giving circle.
Founded in 2002 by Dr Frederick Mulder CBE and 3 friends to create a greater impact on issues they cared about by pooling their funds with others, learning about people’s needs and having fun in the process.
Started in London, TFN events are hosted in the City, across the UK and in 13 countries.
350 TFN events have raised over £9.8m for 1,400 charities across the world

4. Live Crowdfunding Standard format: informal networking ‘formal’ event
6 minute pitches from 4 charities, each seeking the same amount of money (£3K-£6K)
6 minutes Q&A from the audience
pledging session run by an experienced MC
announcement of funds raised
No minimum wealth requirement
No requirement to give at the event
Impact report from charities to donors 12 months after
Replicable and adaptable model suited to community foundations and organisations

5. Hackney Giving Live
3 events raised £30,000 for 9 charities from 140 donors (92 were repeat donors)
Included corporate match funding
Small, local organisations rooted in their community, with limited capacity to raise funds yet responding to real, pressing needs
Supported organisations :
Evergreen Play Association; Sev Necati Training; The Crib; Hackney Shed; St Mary’s Secret Garden; Volunteer Centre Hackney; Creative Lifestyle; Kimnara; Circle Sports
Tapping into local pride

6. Crowdfunding for Communities
Funding with few restrictions and fast turnaround
Opportunities to establish new relationships
Capacity building in the local voluntary sector
Leverage:
62% leveraged additional funding from other sources*
43% attracted new donors
Low barrier for participation
Power of the collective, in one room, in that moment
Raising awareness of local issues and urgent needs, involving donors from nomination through to pledging:
65% of members feel better informed*
57% of members made new contacts
A fun night out!
*From the 2011 TFN UK Stakeholder Survey