1. Increasing Chapter Membership
Jill Adragna, VP of Membership
Austin Chapter
October 2016

2. Agenda
Membership Status
Growth Factors
Next Steps

3. Austin Chapter: Membership Increase
215 current members
15% increase YoY from
+36 members since June 2016
Growth of high-tech companies and companies paying for membership and certifications have been the major changes over the past 5-7 years

4. Contributing Factors to Membership Increase
Diversified Board of Directors
Added reps from 3 high-tech companies
High-tech company support
Membership & certification
Dell Technologies, Entergis, BAE
Joint PDMs
American Society for Quality (ASQ) & Institute for Supply Management (ISM)

5. Contributing Factors to Membership Increase Cont’d
Began fall program with a Happy Hour
>10 high-tech companies were represented
Social media utilization
Facebook, LinkedIn, chapter website
Post event photos
Surveys: Voice of the Customer
Monthly PDM events
In-depth annual survey
Increased classes held at high-tech companies
Info request from companies

6. Next Steps Continue to focus on growth and retention
APICS needs to scale with the Austin growth
Establish a student chapter
Austin Community College-International Business Institute
Provide greater class schedule flexibility
Increase marketing to target companies
Analyze survey feedback for changes & new ideas
What can we improve, add, change?
Spring community event planning
Participate in a local charity walk

7. Thank You