1. EUROPEAN CITIZENS AND INTELLECTUAL PROPERTY
PERCEPTION, AWARENESS, AND BEHAVIOUR

2. EUROPEANS AND IP 97% : IP is important
7% bought counterfeits (y 15% + 9)
10% misled (+4)
Reason for purchase: price 63%

3. 97% 70% 78% WIDESPREAD SUPPORT FOR IPR AMONG EU CITIZENS
EUROPEAN CITIZENS AND INTELLECTUAL PROPERTY: PERCEPTION, AWARENESS, AND BEHAVIOUR
WIDESPREAD SUPPORT FOR IPR AMONG EU CITIZENS
97%
70%
78%
of respondents believe that it is important that inventors, creators and performing artists could protect their rights and be paid for their work.
of respondents believe that there is nothing that can justify the purchase of counterfeit goods.
of respondents consider that buying counterfeit goods ruins business and jobs.

4. IMPORTANCE OF IP PROTECTION

5. IP AND INNOVATION

6. BUYING COUNTERFEITS

7. THOSE BENEFITING THE MOST FROM IP (TOP 4)

8. EUROPEAN CITIZENS AND INTELLECTUAL PROPERTY: PERCEPTION, AWARENESS, AND BEHAVIOUR
INCREASED TOLERANCE FOR BUYING COUNTERFEIT PRODUCTS
The percentage of Europeans surveyed who declare intentionally purchasing counterfeit products remains low, but has increased since 2013. 7% 4%
of Europeans declared intentionally purchasing counterfeit products
VS.
in 2017
in 2013
15% 6%
VS.
years
in 2017
years
in 2013
PRICE IS A MAIN REASON
of year olds believe it is acceptable to purchase counterfeit products if the original is too expensive.
would stop purchasing counterfeit goods
if affordable products were available
41%
63%

9. TOP REASONS TO STOP BUYING FAKES

10. 69% 54% ACCESSING ONLINE DIGITAL CONTENT
EUROPEAN CITIZENS AND INTELLECTUAL PROPERTY: PERCEPTION, AWARENESS, AND BEHAVIOUR
ACCESSING ONLINE DIGITAL CONTENT
Online Content
69%
54%
Respondents believe that legal sources are of a better quality
Respondents believe that legal services offer more diverse content than illegal ones

11. 27% 20% 41% 33% 83% 80% VS. ACCESSING ONLINE DIGITAL CONTENT
EUROPEAN CITIZENS AND INTELLECTUAL PROPERTY: PERCEPTION, AWARENESS, AND BEHAVIOUR
ACCESSING ONLINE DIGITAL CONTENT
Preference for obtaining online content through legal means is growing
Online Content
Paid to access, download or stream copyright protected content from a lawful service on the Internet (music, video, film or TV series)
27%
20%
VS.
in 2017
in 2013
41%
33%
VS.
years
in 2017
years
in 2013
83%
80%
prefer to access online content through authorised platforms whenever there is an affordable legal option
VS.

13. IS AVAILABILITY AND DIVERSITY
EUROPEAN CITIZENS AND INTELLECTUAL PROPERTY: PERCEPTION, AWARENESS, AND BEHAVIOUR
ACCESSING PIRATED CONTENT
Online Content
10% 9%
Accessed content from illegal online sources intentionally
VS.
in 2017
in 2013
27%
26%
VS.
years
in 2017
years
in 2013
THE MAIN ISSUE
IS AVAILABILITY AND DIVERSITY
of respondents believe that it is acceptable to obtain content illegally when there is no legal alternative
31%
22%
VS.

14. TOP REASONS TO STOP USING ILLEGAL SOURCES

15. EUROPEAN CITIZENS AND INTELLECTUAL PROPERTY: PERCEPTION, AWARENESS, AND BEHAVIOUR
GROWING CONFUSION ABOUT THE LEGALITY OF ONLINE CONTENT
Confusion is growing about what constitutes a legal or illegal source
Online Content
24%
in 2013
19%
of the Europeans surveyed questioned whether a source was legal or not
VS.
in 2017
MORE EUROPEANS CHECK THE LEGALITY OF A SOURCE
14%
in 2013
12%
researched whether a source for downloading music or videos was legal or not
VS.
in 2017

16. 10% 35% 4% VS. PURCHASE OF COUNTERFEIT PRODUCTS WITHOUT BEING AWARE
EUROPEAN CITIZENS AND INTELLECTUAL PROPERTY: PERCEPTION, AWARENESS, AND BEHAVIOUR
PURCHASE OF COUNTERFEIT PRODUCTS WITHOUT BEING AWARE
Purchase of counterfeit goods as a result of being misled remains low, but has increased in all age ranges.
10%
of Europeans declared having purchased counterfeit products due to being misled
in 2013 4%
VS.
in 2017
INCREASED CONFUSION FOR CITIZENS
35%
of the Europeans surveyed have wondered whether a product they purchased was genuine or counterfeit.
in 2017

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19. Online since 26 September 2016

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