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Tyre Industry.

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Presentation on theme: "Tyre Industry."— Presentation transcript:

1 Tyre Industry

2 How To begin with Tyre Industry?

3 Procedure Legal Obligation Planning And Designing Setting up of plant
Accumulation of Raw Material Manufacturing Marketing

4 Legal Obligation

5 Legal Obligation Number of Procedures required
Days it takes to complete the process Starting Business: all procedures required to register a firm 11 35 License: all procedures to build a warehouse 20 270 Registering Property: procedures legally required to register property 6 62

6 E-mail: rajiv@atmaindia.org; atma@atmaindia.org
Indian Tyre Technical Advisory Commetee (ITTAC) ITTAC was established in 1966, by ATMA, Indian Tyre Technical Advisory Commetee (ITTAC) is an associated body consisting mainly of technical representatives of ATMA member companies and other tyre companies. ITTAC is essentialy a technical Standardization body for the tyre industry and can be contacted at Mr. Rajiv Budhraja Tel:

7 Company Profile should be made
Which includes: Type of business Nature of business Products Establishment Head Quarters

8 Planning And Desgning

9 The Making of a Tyre is a process centered around in depth research and design capabilities, cutting edge manufacturing, utilising highly advanced machinery in large state-of-the-art plants.

10 Design Of Tyre

11

12 Setting up of Plant

13 Plant Should be Constructed

14 Machinery

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18 Contact Address Addisplay Equipment P. Ltd., Gurgaon
Address: Plot No.105, Sector-18, VPO Sarhaul, Gurgaon , Haryana, IndiaPhone:  +(91) Website:   Biomate India Pvt Ltd, New Delhi  Address: 436, Shahabad Daulatpur Near Sec -17, Rohini, New Delhi , Delhi, IndiaPhone:  +(91) Website:   Shiva Erectors Projects Private Limited, Jaipur  Address: G - 1, 809, RIICO Sita Pura, Sanganer , Jaipur , Rajasthan, IndiaPhone:  +(91) Website: 

19 Contact Address Spyro Engineers, Chennai  Address: Plot no 61 & 62, S. I. D. C. O. Industrial Estate, Thirumullaivoyal, Kattur, Near Redhills, Chennai , Tamil Nadu, IndiaPhone:  +(91) Website:  Jayalakshmi Engineering Works, Coimbatore  Address: D. No. 5/35-A, Sulur Industrial Estate, Kadampadi Post, Sulur Air Force Station , Coimbatore , Tamil Nadu, IndiaPhone:  +(91)   Website:  Trinity Sales & Services, Mumbai  Address: Unit No. 2, Nikisha Industrial Estate, Pandurang Wadi, West Express Highway No. 8 Opposite Hotel Prasad International, Near Hotel Sunshine, Before Dahisar Check Naka, Mira Road East, Mumbai , Maharashtra, IndiaPhone:  +(91) Website: 

20 Contact Address  Uni Tech Machines, Coimbatore, Coimbatore  Address: No. 5, Sai Suruthy Complex, Ramar Kovil Street, Ramnager , Coimbatore , Tamil Nadu, IndiaPhone:  +(91) Website:   J. K. Engineering Works, Thane, Thane  Address: No. 263, Sudama Industrial Estate, Near Dhawan Nursery, Ram Baugh, Upvan Pokhran, Road No. 1, Thane , Maharashtra, IndiaPhone:  +(91) Website:   Empire Techno Engineers Private Limited, Delhi  Address: No. B-71, Mangol Puri, Industrial Area, Phase- 2 , Delhi , Delhi, IndiaPhone:  +(91) Website: 

21 Contact Address  H. M. G. High Tech Tyre Machinery & Consultancy, Ludhiana  Address: Plot No , Street No. 2, Bachittar Nagar, Gill Road , Ludhiana , Punjab, IndiaPhone:  +(91) Website:   K. S. Engineering, Coimbatore  Address: 17 - A, Nethaji Road, Udayampalayam , Coimbatore , Tamil Nadu, IndiaPhone:  +(91) Website: 

22 Accumulation of Raw Material

23 Approximate amount of various materials used in different tyres:

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26 ICRA Limited An Associate of Moody's Investors Service CORPORATE OFFICE Building No. 8, 2nd Floor, Tower A; DLF Cyber City, Phase II; Gurgaon Tel: ; Fax: Website: REGISTERED OFFICE 1105, Kailash Building, 11th Floor; 26 Kasturba Gandhi Marg; New Delhi Tel: ; Fax:

27 A large share of raw material purchase is from the International market and to track the shipment & its documentation is a big challenge. Apollo Purchase team wanted to meet this challenge by strengthening the process and automating it so that all involved parties (eg raw material suppliers, clearing house agents, Apollo purchase team, manufacturing team at a plant) can share and exchange information online and thereby ensure smooth material imports. Raw Material Imports system was conceptualized & implemented to meet the above challenge. RMI starts from the time purchase order is raised in SAP and goes till the GRN (goods received at plant) process at plant is completed. It also includes key sub processes like license management, custom duty computation & filing, bonded warehouse management, movement of raw material from port to plant and storing of documents and several work flow such as advance requisition, custom duty approvals and bill of entry filing at bank / RBI. The key features of project are: interface with SAP, Domino for fetching and sending data, web based access, custom duty computation, workflow for accounting of extra port expenses, bonded ware house management including creation of bond and ex-bonding documents and license management. - See more at:

28 Contact Address (Supplier of Rubber Compound)
Jingjiang Hangsun Plastic Additives Co., Ltd. Mr. Thomas Huang Telephone: Mobile Phone: Fax: Address:No.353 Chengnan Economic Zone,Jingjiang City,Jiangsu Province,ChinaZip:214500Country/Region:China (Mainland)Province/State:JiangsuCity:Taizhou Wuhan Ruisunny Chemical Co., Ltd. Mr. wang hong Tu Telephone: , , Mobile Phone: Fax: Address:NO.99,dingziqiao road wuchang district,wuhan,chinaZip:430000Country/Region:China (Mainland)Province/State:HubeiCity:wuhan

29 Contact Address (Supplier of Rubber Compound)
Dongying Wantong Rubber Accelerator Co., Ltd Mr. yang Li Telephone: Mobile Phone: Fax: Address:No.55, red road, daozhuang town, guangrao countryZip:257300Country/Region:China (Mainland)Province/State:ShandongCity:dongying Zhengzhou Double Vigour Chemical Product Co., Ltd. Ms. Sunny Wang Telephone: Mobile Phone: Fax: Address:NO. 27 ,BuildING 17, Huibao Gargen, Zhengzhou, ChinaZip:450002Country/Region:China (Mainland)Province/State:HenanCity:Zhengzhou .

30 Contact Address (Steel Cord Supplier) Shandong Hualian Group Co., Ltd.
Ms. Cathy Gong Mobile Phone: Fax: Address:Xishui Industrial Park, Dongying City, Shandong Province. ChinaZip:266555Country/Region:China (Mainland)Province/State:ShandongCity:Dongying Polyplas Associates Mr. Angad Singh Telephone: /33/34Mobile Phone: Fax: Address:F 4/8, Vasant ViharZip:110057Country/Region:IndiaProvince/State:DelhiCity:New Delhi

31 Manufacturing

32

33 Video Of Process

34 Process

35 Tyre Manufacturing Process Stages of Building a Modern Radial Tyre:

36 Material Preparation (Rubber Mixing)

37 Textile Calendering

38 Steel Calendering

39 Extrusion - Preparation of Treads and Sidewalls

40 Bead Production

41 Tyre Assembly Machine

42 Curing Press/Mould

43 Inspection of Tyre

44 Marketing

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48 Marketing Strategy

49 Marketing Mix Analysis of 4p’s: Product Place Price Promotion

50 5C’s of an Industry: Customer Company Competators Collaboraters
Context

51 Segmentation, Targeting And Positioning in Tyre Industry
Basis For Segmentation Selecting the target market Differentiating and Positioning Strategy

52 Points of parity: Quality Safety Durability Grip Cornering and Braking
Ride comfort

53 SWOT Analysis Strengths Weaknesses Oppurtunities Threats

54 The End


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