1. PRESENTED BY Rahul Goyal ROLL NO. 4243 BBA 2nd Year
SOCIAL
RESPONSIBILITY
PRESENTED BY
Rahul Goyal
ROLL NO. 4243
BBA 2nd Year

2. INTRODUCTION
Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is a concept whereby organizations consider the interests of society by
taking responsibility for the impact of their activities on customers,
suppliers,
employees,
shareholders,
communities and
other stakeholders, as well as the environment.

3. DEVELOPMENT
APPROACHES
AUDITING AND REPORTING
BUSINESS BENEFITS
CRITICAL ANALYSIS
DRIVERS

4. BEST PRACTICES OF CSR AT INTERNATIONAL LEVEL
BEST PRACTICES OF CORPORATE SOCIAL RESPONSIBILITY IN ASIA
introduce the current concept of CSR and its development
overview the current situation of CSR in Asia and the Pacific
address the issues and problems of CSR in the context of post-financial crisis in Asia
strengthen staff resources and capacity of CSR
enhance financial incentives for the private sector to allocate more resources for CSR
introduce best practices of CSR in other regions

5. BUSINESS OF SOCIAL RESPONSIBILITY AFFECTING COMPANY’S OPERATIONS
REVENUE
Revenues pay for staff, capital and investment
EFFICIENCY
The efficiency of a business indicates its health. Efficient companies turn inputs into productive outputs in the most cost-effective way

6. ACCESS TO CAPITAL
Access to capital enables a company to grow and affects its ability to invest in the future
CUSTOMER ATTRACTION
A company’s ability to attract and maintain a customer base depends on it being able to offer attractive and relevant products backed by excellent customer services

7. REPUTATION AND CREDIBILITY
Although SMEs do not brand themselves or their images in the same way or using the same marketing techniques as large companies, reputation remains critically important
HUMAN AND INTELLECTUAL CAPITAL
A company’s human and intellectual capital is one of its most valuable assets

8. RISK
Companies are being held increasingly accountable for their actions today
INNOVATION
The most successful companies are also the most innovative. Innovation is key to maintaining a competitive edge

9. CSR ACTIVITIES Mahindra Group is central CSR Activities
Nanhi Kalis- Project set up by K.C Mahindra Education Trust.
Mahindra all India Talent Scholarships.
Cochlear Implants-
Adopt Govt Schools-

10. OTHER INITIATIVES
Govt. Elementary School, Chapperehri 11th August 2008
Medical Health Combat Panchayat Ghar Chapper chori 23rd August
Beneficiaries 3064

11. Awareness camp for women and children, 13th September
Initiative to save village Chappercheri and factory from flooding
Blood donation camp, combine23rd Nov, Units donated to PGI:G8

12. White wash activities at Panchayat Ghar Chappercheri 21st Augut
Health Competition Govt, Elementary School vill kailon 30th January 2008

13. CONCLUSION
Of course the changing nature of business into new global forms can also be an opportunity of bringing on that level of accountability.
Global brands are more vulnerable to public perceptions about their being ‘good’ simply because much more is at stake, both in terms of money that is invested in building such brands as well in the markets which they affect.
CSR has a long way to travel.

14. THANK YOU