1. The Evolution of the Nexus
Media Games
The Evolution of the Nexus

2. The way we were….. https://www.youtube.com/watch?v=HGU3PRBxQiw
Minute 51

3. In the Beginning… Newspapers
Spirit of the Times (1840’s)
English Cricket and “Rounders” Newspaper

4. Bell’s Weekly Messenger (UK) (1820”s)
Employed writers that specialized in one subject…like boxing. This coverage grew the sport in England.

5. New York Clipper (1850’s)
New York Baseball and Theatre Coverage

6. The New York World (1883)
Purchased by Joseph Pulitzer, created a mass-circulation newspaper
Created a sports department.

7. The New York Journal (1895)
William Randolph Hurst introduced a sports section of his paper.

8. Summary
The sport media nexus throughout the print media era was characterized by localized coverage and a slow growth in sport’s popularity. Newspapers and magazines used sport to increase sales and advertising revenue, while sport used the infant media to increase regional attendances and subsequent revenue.
Mutual benefit by associating their respective products. But, no “real time” participation.

9. Radio
1893 Tesla and Puskas broadcast news to 5,000 subscribers in Hungary
1897 Marconi established the Wireless Telegraph and Signal Company
1920’s radio became popular to the masses in the US. Sports was limited to the world series or a couple championship fights.

10. Times Square 1920 World Series

11. Greats in sports radio Vin Scully (LA) Harry Carey (Chicago)
Red Barber (Detroit)
Jack Buck (St. Louis)
Harry Callus

12. Advantages of Radio over Newspaper
Radio needed daily programing…sports helped.
Radio was immediate (live coverage) and newspaper was delayed
Radio broadcasters could paint a picture in the minds of listeners….the next best thing to being there.
Radio could more easily regionalize and nationalize sports coverage…in the pre-computer age.

13. Television Case 1 pages 22-24
!950 – 9% of American Homes had a television
1965 – 93% had a television
What happened in 15 years?
Case 1 pages 22-24
Work in pairs
Send in your 4 bullet points to: todaysmeet.com proflewisroom

15. The Big Impact of the small screen
First broadcast at the ‘36 Olympics in Berlin
First MLB, NFL and college baseball games telecast in the US
1940’s
After WWII American flocked to buy TV sets for their homes
1947 – the first World Series telecast

16. 1950’s –Hungry for programming options, sports grew along with the new medium
1960’s - Technologies advanced
1960 Rome Olympics televised live to 18 countries
1964 Games used satellite broadcast relays
1968 Mexico City games firs in color
1970’s – Boom period for American Sports leagues – Expansion led to secured television contracts

17. 1980’s – Cable or pay television
ESPN launched in 1979
24/7 sports programming
Sports Center rivaled the nightly news and Johnny Carson
1990’s – Pay television grows by 500%
ESPN2, TNT, TBS
Reliability and picture quality superior
Satellite Dishes become affordable

18. 2000’s Digital Television Hi Def Fantasy Leagues
Mobile Technologies – smart phone platforms