1. the satellite club As A Member growth tool
Presented by:
Lori Williams
Dave Hurt

2. Why is Membership Growth So Difficult?
What Organizational Changes Could Help?
What Variables Must Be Addressed?
How Do We Manage Change?

3. Challenges today
Lack of resources. Because of dues and other commitments, membership in clubs has a financial cost that not everybody can afford, especially during hard economic times.
Lack of time. Life and work pressure keep people busy; membership in clubs may take too much time for some, especially under the traditional weekly meeting format.
Less prestige. Membership may not have today the same prestige in local communities that it once had.
Less professional networking opportunities. Membership may not bring the same professional networking benefits than in the past, or at least there are now more alternative ways to network professionally.
Lack of vitality and size. Some clubs may not look attractive to younger generations; they may not be as vibrant as they used to be, especially when they are very small.

4. To consolidate charitable giving To address global issues
To give back
To do good deeds
To consolidate charitable giving
To address global issues
To make new friends
To promote goodwill
To be part of the team that eliminates Polio
To be part of a dynamic world humanitarian team
10. Business men and women refer to value…what is the value people receive as Rotarians? In the August District Assembly, when we share our personal value of being a Rotarian, a complete membership plan will be presented that should increase your club membership a minimum of 1 person per membership team per year for the next three years.

5. 2015 Lone Star P.E.T.S. Membership
3/06/2015
Improve Club Growth Through…
Management Skills (Leadership)
Organizational Skills (Structure…Teams)
Creating momentum is all about sustained engagement and motivation with all those involved in or associated with your organization.
There are three elements necessary to sustain club growth: 1) the club membership plan, 2) the membership committee, and 3) the club operating system.
Think of your District Membership Team as a Sport with the DG and AG’s like coaches & trainers. Your Club is the Team…Everyone has a role…No one is on the Bench!
2015 Lone Star P.E.T.S. Membership

6. Key Success Variables Will Be…
1. Leadership
2. Training
3. Follow-Up

7. LEADERSHIP Learn From the People Plan With the People
Begin With What They Have
Build On What They Know

8. Management
Skills

9. The District 5790 Membership Guide
Develop a 2-Year Club Membership Committee
Develop a Membership Packet for Visitors
Approve Applicants ASAP
Send Letter to Join within 2 Weeks
Assign a Mentor
Complete Basic Orientation
Use the Buddy System

10. A Good Retention Plan is the Best Growth Plan
Membership Growth
Charts…the Buddy System…a Visitor Packet

11. aka “No Rotarian Left Behind”
The Buddy System
aka “No Rotarian Left Behind”
There is a Social Need to Belong to an Organization….
And belonging has proven health benefits!
Develop the brain muscle to automatically think Would This Person Be A Good Rotarian?
Tip: Develop “Teams” of Buddies…Each Team Chooses a Leader… tasked with inviting visitors and monthly socials!

12. Teams of Two or More Members*
Membership Chair Finalizes Team & Selects a Team Leader
Buddies Stay in Touch With Each Other and Report illnesses, deaths in the family, etc.
Team Leader Organizes a Get Together Every Few Months
Team Members Work Together To Get New Members
*Number of Teams Equal Club Goal for New Members

13. To change behavior, it is important to know…
Reasons people resist change
Strategies for change
How to get people to work together
How to deal with resistance
Why change does not occur
How a Satellite Program can help

14. Not establishing a great enough sense of urgency.
Not creating a powerful enough guiding coalition.
Lacking & under communicating the plan.
Not planning and creating short-term wins.
Declaring victory too soon.
Resource Materials: * Club Leadership Plan (EN-245) – publication that explains how to implement the plan
* Frequently Asked Questions – Answers to commonly asked questions about the Club Leadership Plan
* Recommended Rotary Club Bylaws – Operating procedures for Rotary clubs can be amended to reflect a club’s practices and procedures
* Planning Guide for Effective Rotary Clubs – goal setting tool based on the interactive club concept
District Membership Chair – acts a consultant as clubs go through implementation steps
Assistant Governor – acts a consultant as clubs go through implementation steps
District committees – supports work of club committees; coordinates district wide efforts
* Available on
*HBR OnPoint John Kotter

15. An Organizational change
THE SATELLITE CLUB

16. Traditional Satellite Club
Staging area for new club development
Eventually reduces size of sponsor club
Can result in key loss of club leaders
Best accomplished with large club sponsor
Designed to grow the District…NOT the Club
14. * Club Leadership Plan (EN-245) – publication that explains how to implement the plan
* Frequently Asked Questions – Answers to commonly asked questions about the Club Leadership Plan
* Recommended Rotary Club Bylaws – Operating procedures for Rotary clubs can be amended to reflect a club’s practices and procedures
* Planning Guide for Effective Rotary Clubs – goal setting tool based on the interactive club concept
District Membership Chair – acts a consultant as clubs go through implementation steps
Assistant Governor – acts a consultant as clubs go through implementation steps
District committees – supports work of club committees; coordinates district wide efforts
* Available on

17. Arlington West Hybrid Satellite Club
Members stay within the club
Offers retention option for many who may leave
Offers on-line education & club make-up
Provides diverse new member opportunities
Supports multiple humanitarian projects
Developed to grow both District and Club
14. * Club Leadership Plan (EN-245) – publication that explains how to implement the plan
* Frequently Asked Questions – Answers to commonly asked questions about the Club Leadership Plan
* Recommended Rotary Club Bylaws – Operating procedures for Rotary clubs can be amended to reflect a club’s practices and procedures
* Planning Guide for Effective Rotary Clubs – goal setting tool based on the interactive club concept
District Membership Chair – acts a consultant as clubs go through implementation steps
Assistant Governor – acts a consultant as clubs go through implementation steps
District committees – supports work of club committees; coordinates district wide efforts
* Available on

19. Lone Star P.E.T.S.
03/06/2015

20. Lone Star P.E.T.S.
03/06/2015

21. Lone Star P.E.T.S.
03/06/2015

22. Lone Star P.E.T.S.
03/06/2015