1. Understanding Responsible Leadership:
Role Identity and Motivational Drivers
Rizwan Qamar

2. Understanding Responsible Leadership: Role Identity and Motivational Drivers
Dr. Nicola M. Pless Visiting Senior Research Fellow UNIVERSITY OF ST. GALLEN, Switzerland Reader and Research Director
Source: Journal of Business Ethics, Vol. 74, No. 4, Ethics in and of Global Organizations:
The EBEN 19th Annual Conference in Vienna (Sep., 2007), pp
Published by: Springer

3. Responsible Leadership
Responsible leadership is about making business decisions that,
next to the interests of the shareholders,
also takes into account all the other stakeholders,
such as workers, clients, suppliers, the environment,
the community and future generations.

4. Author’s Exploration
Relationship between responsible leadership behavior and the underlying motivational systems.
What are the driving forces behind responsible leadership behavior?
What role does childhood play in the development of a responsible leader?
How do motivational drivers translate into responsible leadership behavior?

5. Motivational Drivers Intrapsychic Drivers (For Self)
Need for exploration and assertion
Need for attachment and affiliation
Sense of enjoyment
Normative Drivers (For Others)
Need for justice
Need for recognition
Sense of care

6. The Roles Model of Responsible Leadership
Source: Adapted from Maak and Pless (2006b).

7. Methodology It is Qualitative Research
Researcher used a narrative approach
Analyzing the biography of ANITA RODDICK understand the phenomenon
In order to do so, the Author has considered the whole life story of the Single person
She has suggested that it can help understand and explain why and how Anita Roddick has developed into the Responsible Leader

8. Anita Lucia Roddick Born: 23 October 1942, , England
Known for: Businesswoman, founder of The Body Shop, charity work. She is widely recognized as being a socially responsible leader
Spouse: Gordon Roddick
Death: 10 September 2007 (aged 64), England
Death reason: Cerebral hemorrhage

9. The Body Shop Industry: Cosmetics Established: 26 March 1976
Place: England, United Kingdom
Naming Rights: In 1987 The Body Shop.
Outlets: 2,605 (2010)
No. of Courtiers Operations: 61
The Body Shop agreed to a £652.3 million takeover by L'Oreal

10. The Body Shop Products

11. Charitable Works The Body Shop Foundation Children On The Edge (COTE)
Donated 9.5 Million Starlings
She was known for her campaigning work on environmental issues
Animal Protection
The Body Shop has undertaken periodic independent social audits of its activities

12. How motivational factors affect on Roddick`s life.
Need for exploration and assertion
She was aware of that to feel constantly the thrill of the unexpected”.
She wanted to learn more and more.
She has given very importance, to learn from experience.
Teachers, mentors and coaches have great impact on the learning.
 Enjoying, Passion and Fun
She identifies passion her driving force in life.
She enjoyed what she did in her life.
She made fun as part of Body shop business mission.
Her mother tells love, romantic stories.
She treated every person and thing with love. Through love she earned trust.

13. Cont….d Attachment and Differentiation
In business, as in life, she needs to be entertained, to have a sense of family, to be part of community.
 Justice, Care and Responsibility.
Her mother taught ethics in her childhood. Her sister who was a nun instilled a sense of care and respect for the deprived class. She learned these all from her childhood.

14. Responsible Leadership Behavior
Leader as a visionary
Leaders in the business world should aspire to be true planetary citizens. They have global responsibilities since their decisions affect not just the world of business, but world problems of poverty, national security and the environment. Many, sad to say, duck these responsibilities, because their vision is material rather than moral. (Roddick, 1991, 226).
Leader as a steward
A lot of people ? those who did not know us very well - thought that after going public we would perhaps sell up and retire to a life of indolent luxury. Gordon and I never remotely considered doing such a thing. The Body Shop was too much our baby ever to let it go.

15. Cont….d Leader as a servant Leader as a citizen and change agent
Caring for employees
Caring for customers
Caring for communities
Caring for the environment
Caring for suppliers
Leader as a citizen and change agent
she used this citizenship spirit as a means of turning the "The Body Shop vision ? of making the world a better place - into reality" (Roddick, 1991).
In 1985, the first year as a public company, Anita Roddick and The Body Shop started their campaigning trail following the motto that "businesses have the power to do good" (Roddick, 2005).

16. Cont….d Leader as a net worker
Anita Roddick understands herself as a relationship builder and a networker: "the bUss of my job is networking ? finding people with visions similar to mine, or even greater." (Roddick, 1991)
Living leadership, and leadership by experience and not by rhetoric. So like going to visit one of our community trade projects ? no founder ever goes and sits in a bloody mud hut for three days holding babies, with flies or fleas. But that was the expectation of the people I work with, that I'd be doing that, that I'd be in the middle. They were absolutely and rightly expecting me to be right in the middle of Afghanistan to see if I could find a community trade project. (Roddick, 2002, 4, 24-29).

17. Cont….d Leader as a story teller
Storytelling served her as a form of leadership to achieve different objectives:
To create a common values-based spirit
To create a common glue in the vast growing global network of local shops and franchises
To lead and manage change
To foster a cooperative and human working environment

18. Lessons Learned Responsible leader is driven by a values based vision
Responsible leadership manifests itself in defining moments
Responsible leadership can be understood as the art of building and sustaining social and moral relationships between business leaders and different stakeholders (followers)
Responsible leadership is rooted in an ethics of care driven by a desire to serve others.