1. BAPI Communities

2. Support Team Community Manager: Sandy Rivas
High level strategy and event planning
Community Administration: Mackenzie Lyng
Community enhancements, changes, and requests
Community Content: Jessica Cook
Newsletters, blogs, and communication strategy

3. What it takes to achieve MAU Goal
Enhancing the awareness, experience and value of the community
1. Content and experience variety, purpose and value
2. Community awareness and outreach
3. Member Participation, Social Recognition & Value
Modern site design following best practices
1. Align UI, structure and experience cross communities
2. Back end structural improvements
Impact, Integration and Collaboration
1. Gallery / Product Integration
2. Assistance / Product Integration
3. Product Improvement / Impact
Driving force and factor of Community integration and experience at the Data Insights Conference
1. Content
2. Swag
3. Contests
4. Experience
Modern Events Portal
Partners can create paid events from the community
Community members can register for events
Reporting and management
1. Performance dashboards and reports
2. and ppt presentations
3. Tracking and management

4. Community PM Responsibilities
Liaison with Community Managers:
Provide:
Community specific target metrics
MAU
Content contribution
Accepted Solutions
Other metrics
Upcoming product features / events
Drive Product Integration with Community
Responsibilities
Drive
Team participation
Community health
Community Contributions
Communicate
Community activities and opportunities to the team and key community members (Partners, MVPs, etc)
Outreach
Participation in planning conferences, events, team participation, etc. <marketing, design,etc>
Community Feature and Site Review
Quality verification of community development
Evaluate if additional platform features should be activated
Community Status and Health
Monitor and mindful of community activity
Regular quality verification of content and UX
Point of contact for Community Support Team escalations
Plan Upcoming Period:
Review: Metrics
Work from Community Dashboard, identify any adjustments necessary based on the results.
Review Overall Metrics
CHI
Solution Views
DAU/WAU/MAU
Review Specific Metrics
Contributed content by role
Participation by role
Campaign performance
Adjustment plan:
Identify owners and metrics for adjustments and implementation
Initiative Alignment - efforts towards initiatives
Quality and Timely Responses in Forums
Participation by role <Product Team><Support>
Quality Content for the Power Users
Community Contributions <Content Curators>
MS Contributions <Product Team><Partner: Documentation>
Influencers <BAPI team>
Rewards and Recognition Program <BAPI Community Team>
Community Site Re-Design <Design Team> < Dev Team>
Campaigns
Contests
Community Contributions
Outreach
Conferences, events, team participation <marketing, design,etc>
Announcements / Blog posts
New Features, blog posts, user research needs
Community Feature Review
Review the status and state of the community and if additional features should be activated.
Community Status and Health
Routines; protocols; UI/UX needs

5. Monthly Meetings Plan Upcoming Period: Plan Upcoming Period:
Review: Metrics
Work from Community Dashboard, identify any adjustments necessary based on the results.
Adjustment plan:
Identify owners and metrics for adjustments and implementation
Plan Upcoming Period:
Initiative Alignment - efforts towards initiatives
Team participation
Community health
Campaigns
Contests
Community Contributions
Outreach
Conferences, events, team participation <marketing, design,etc>
Announcements / Blog posts
New Features, blog posts, user research needs
Community Feature Review
Review the status and state of the community and if additional features should be activated.
Community Status and Health
Routines; protocols; UI/UX needs
Plan Upcoming Period:
Review: Metrics
Work from Community Dashboard, identify any adjustments necessary based on the results.
Review Overall Metrics
CHI
Solution Views
DAU/WAU/MAU
Review Specific Metrics
Contributed content by role
Participation by role
Campaign performance
Adjustment plan:
Identify owners and metrics for adjustments and implementation
Initiative Alignment - efforts towards initiatives
Quality and Timely Responses in Forums
Participation by role <Product Team><Support>
Quality Content for the Power Users
Community Contributions <Content Curators>
MS Contributions <Product Team><Partner: Documentation>
Influencers <BAPI team>
Rewards and Recognition Program <BAPI Community Team>
Community Site Re-Design <Design Team> < Dev Team>
Campaigns
Contests
Community Contributions
Outreach
Conferences, events, team participation <marketing, design,etc>
Announcements / Blog posts
New Features, blog posts, user research needs
Community Feature Review
Review the status and state of the community and if additional features should be activated.
Community Status and Health
Routines; protocols; UI/UX needs

6. Reports
BAPI Communities Dashboard

7. Product Blog Content
All posts should be copyedited by blog owner before publication
70% of posts are written and submitted by Program Managers
20% of posts are written by community support
10% of posts are written and submitted by Marketing / PR
Program Managers
Marketing & PR Teams
Third Party (partners)
Community Team
Content Marketing

8. Product Blog Management Checklist
Maintaining the calendar
Update the dashboard on Mondays
Onboarding new blog authors
Send account creation instructions
Ensure that new authors are accurately identified
Answer questions about technical aspects of the CMS
Answer questions about Microsoft style and terminology, content feedback
Writing posts
Interview SMEs
Obtain and stage assets such as videos, images, and reports
Iterate drafts based on feedback when necessary

9. Product Blog Management Checklist
Editing posts
Ensure correct grammar and terminology without removing personality
Create complete excerpts for the homepage
Check for accurate categories and tags
Make sure that any assets are high quality and placed correctly
Publishing posts
Ideally no more than 2 posts a day, Monday-Thursday, 8am-11am
Prioritize “Tier 1” posts; regularly update Featured Post
Updating posts
As needed to fix incorrect information, add new details
Update with a community forum link after the 4-week comment period upon request

10. Newsletter Content 3-4 stories per issue Feature Releases
Keep visuals and CTAs minimal
1 story each issue should drive community engagement
Feature Releases
Most Commented Blogs
Upcoming Events
Community Highlights
Partner Advertising

11. Newsletter Management Checklist
Establish external content requirements
Coordinate with Marketing, Event Coordinators, Partners
Obtain copy and collateral, or create based on requirements
Identify content from the past week
See what’s new on the product blog
Find posts that generated a high number of comments
Stay in the loop with upcoming and current events
Identify one new community item each week

12. Newsletter Management Checklist
Create the newsletter in Marketo
Clone the previous week’s program
Write or adapt copy for each story, write catchy headlines, update CTA links
Reuse previous header graphic or create new image
Update program metadata
Finalize and schedule the send
Send previews to stakeholders and adjust if there is feedback
Work with Marketing Technology to approve schedule send
Monitor to ensure newsletter is sent correctly!
Track analytics
Get analytics from Marketo
Double-check numbers from previous 4 newsletters to include delayed readers