1. Analytics Portal

2. 01 02 03 Introduction to Analytics Portal Guide to Analytics Portal
What is Analytics Portal and how to access it?
Guide to Analytics Portal 02
Understand how to use Analytics Portal 03
FAQ
Most Frequently Asked Questions

3. Introduction to Analytics Portal
Chapter 01
Introduction to Analytics Portal
What is Analytics Portal and how to access it?

4. Grow your business with data analytics:01
Introduction to Analytics Portal
Overview
Use Data analytics to drive business growth!
My Highlights
My Dashboard
My SKUs
My Top Brands
My Top Categories
Definitions
Grow your business with data analytics:
Identify top SKUs that are out-of-stock
Identify top SKUs that are uncompetitive
Check your bestsellers, brands and categories

5. 01 Introduction to Analytics Portal What are the dashboards?2 3 4 5 6 1
My Highlights
Snapshot of your top performing SKUs, worst performing SKUs, top SKUs (out of stock/ going to be out of stock) and top uncompetitive SKUs
My Dashboard
Summary of your performance and day to day revenue
My SKUs
Display all the SKUs’ details and what are the key actions you should take to drive sales
My Top Brands
Display the performance of your brands
My Top Categories
Display the performance of your categories
Definitions
List of definitions of the metrics in the Analytics portal 2 3 4 5 6

6. Your Weekly Seller Report now can be found in Seller Center!01
Introduction to Analytics Portal
Weekly Seller Report
Weekly performance
Overall account performance KPI
Detailed category performance
Weekly Seller Report:
Product performance
My bestseller performance
What are my next steps to grow?
Product performance – Full detail
Full details of all your skus
Definitions
Your Weekly Seller Report now can be found in Seller Center!

7. Guide to Analytics Portal
Chapter 02
Guide to Analytics Portal
Understand how to use Analytics Portal

8. My Highlights
My Dashboard
My SKUs
My Top Brands
My Top Categories
Definitions

9. 02 Guide to Analytics Portal My Highlights
Filter for Last 30 days performance or Last 7 days
Filter for Categories or Brands 50 10
Reset all filter 50 50 50 10

10. 02 Guide to Analytics Portal My Highlights
Top Selling SKUs  Top 10 SKUs by revenue 1 2 3 4
Top Selling SKUs: Out-of-stock/ To be Out-of-stock
 All SKUs that are out-of-stock or projected to be out-of-stock within 7 days, sorted by descending revenue
Worst Selling SKUs  Top 10 SKUs by page views with no sales
Top Uncompetitive SKUs  All uncompetitive SKUs sorted by descending page views

11. 02 Guide to Analytics Portal My Highlights
Stocks: Current stock count and projected number of days to out-of-stock based on past sales history
My Highlights
Revenue & Items: Gross revenue and items sold before returns and refunds
Conversion: Items sold divided by page views of those products across web and app
Page views:
Number of times customers have viewed the product page across web and app
Price: Current price of the SKU Lowest Price Found: Lowest prices found for the same SKU on other platforms

12. My Highlights
My Dashboard
My SKUs
My Top Brands
My Top Categories
Definitions

13. 02
Guide to Analytics Portal
My Dashboard

14. 02 Guide to Analytics Portal My Dashboard
Data available till (date)
This will show you the latest date of every data provided
Category 1, category 2 & Brand:
Search by primary or secondary category or Brand
Month: Current Month till date vs last month till date Week: Last 7 days vs Last 8th – 14th day
Day: Yesterday vs the day before yesterday
Purchasable SKUs:
All SKUs that are active & have stocks at the date this report was generated
Viewed SKUs (No sales):
SKUs that have page views with no sales in the specified period
Selling SKUs:
SKUs with at least 1 order in the specified period
Revenue Lost Due to OOS:
Lost revenue per day in the specified period for the products are out-of-stock

15. Sales Evolution last 30 days:02
Guide to Analytics Portal
My Dashboard
Price Uncompetitiveness: % of assortment that is not competitive compared to matching SKUs on other platforms
% Out-of-stock: % of selling assortment out-of-stock weighted by SKUs sales
Revenue:
Gross revenue before returns, refunds and vouchers
Orders:
Gross orders before returns, refunds and vouchers
Page Views:
Number of times customers have viewed the product page across web and app
Conversion Rate:
Items sold divided by page views of those products across web and app
Doughnut Chart:
The summary of your selling, viewed and non-selling SKUs in chart
Sales Evolution last 30 days:
Your sales summary in bar chart within the last 30 days.

16. My Highlights
My Dashboard
My SKUs
My Top Brands
My Top Categories
Definitions

17. 02
Guide to Analytics Portal
My SKUs

18. Select the type of dashboard you would like to look at02
Guide to Analytics Portal
My SKUs
Select the type of dashboard you would like to look at

19. 02 Guide to Analytics Portal My SKUs
Action that you should take based on stocks, pricing and traffic data: - Restock  when stocks is running low
- Re-price  improve the price if they are uncompetitive
Improve content  low conversion rate
Join Campaign  when traffic (page view) is low
Attend Training  to improve content and increase traffic

20. My Highlights
My Dashboard
My SKUs
My Top Brands
My Top Categories
Definitions

21. 02
Guide to Analytics Portal
My Top Brands

22. 02 Guide to Analytics Portal My Top Brands Export Table:
All data can be exported to Excel
% of Views: Split of page views by brands
% of Items Sold:
Split of items sold by brands
% of Revenue:
Split of revenue by brands

23. Brand-wise performance in the specified period across multiple metrics02
Guide to Analytics Portal
My Top Brands
Top Brands:
Brand-wise performance in the specified period across multiple metrics

24. My Highlights
My Dashboard
My SKUs
My Top Brands
My Top Categories
Definitions

25. 02
Guide to Analytics Portal
My Top Categories

26. 02 Guide to Analytics Portal My Top Categories
Export Table:
All data can be export to Excel file.
% of Views: Split of page views by brands
% of Items Sold:
Split of items sold by brands
% of Revenue:
Split of revenue by brands

27. Click on + button to expand to category level 302
Guide to Analytics Portal
My Top Categories
Top Categories:
Category 2 and 3 performance in the specified period across multiple metrics
Click on + button to expand to category level 3

28. Frequently Asked Questions
Chapter 03
Frequently Asked Questions

29. 03 Frequently Asked Questions Q A 1
What are the key metrics I should focus on?
Revenue, orders & items sold are key to understanding how your business is performing
Key drivers of your business are page views, conversion rate and average basket size 2
How do I increase my page views?
Drive traffic to your product pages!
Add your best products to Lazada campaigns to increase exposure
Drive your customers from your marketing campaigns to Lazada product pages
Run marketing campaigns on Facebook or Google Adwords
Direct organic traffic from your website to your Lazada product pages 3
How do I increase conversion rate?
Improve your content!
Reduce your sales price to ensure customers are seeing the best deal in the market
Add more high quality images; Images with 4+ images perform better
Create detailed product description including photos & videos wherever possible 4
How do I increase my average basket size?
Focus on increasing your page views and conversion rate to grow your business
Increase average basket size while maintaining conversion rate by creating product bundles 5
What are the key actions I should take?
Identify the top SKUs with stocks, pricing or content issue and improve them 6
What is the currency displayed?
<your country> currency 7
I want more information. How can I get it?
[ Please include all feedback in the feedback box at the bottom of the page ]

30. Thank you
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