1. Mike Mahoney July 2, 2014 michael.v.mahoney@dbannex.net
IHG Work Samples
Mike Mahoney
July 2, 2014

2. Contents IHG® Rewards Club Points & Cash
Holiday Inn Room Rates Redesign
Room Rates Expanded
iRise Wireframes – Room Rates
Guest / Payment Info Combined Form
Axure Wireframes – Reservation Confirmation
Date if required
Private and confidential

3. 1. IHG® Rewards Club – Points & Cash
Allows guests with “almost enough points” to book with points & cash
Allows guests to preserve a points balance but still use some
Meet competitive pressure in a rapid development timeframe

4. 2. Holiday Inn Room Rates Redesign
Add room photos to room types
Guide guests to choose room type before displaying profusion of rates
Incorporate urgency messaging, “starting from” pricing
Allow sorting and filtering by attributes similar to hotel search results page

5. 3. Room Rates Expanded
Tabbed approach to packages based on Best Flexible Rate
Value-add approach to Add Breakfast
Bullet list of rate differentiators

6. 4. iRise Wireframes – Room Rates
Interactive wireframes model complex interactions
Provide working models for business demos, user testing and developers
Easily demonstrate desired interactions for QA testing
Link (requires login) - link to wireframe directory

7. 5. Guest / Payment Info Combined Form
Combined two separate forms into one
Eliminate a step from booking flow
Condense multiple terms & conditions into one checkbox
Reduce abandonment rate
Optimum position for call to join loyalty program and ask for co- branded credit card

8. 6. Axure Wireframes – Reservation Confirmation
Interactive wireframes with callouts
Callouts indicate new features (green), existing features being updated (yellow) and existing features being eliminated (red)
Responsive design illustrated as browser window is scaled
Link