1. Evaluation Question 3: What Kind of Media Institution might distribute your media product and why?
By Harvey Helmer

2. Identification of distributors and film form
There are two main types of distributors that can distribute our product; Mainstream and Independent. To decide which would be best for our product we need to decide whether our piece is considered ‘Indie’ or mainstream. Our film is based on a low budget starring new and emerging talent, our target audience is niche and we have no expensive special effects due to budget. Our production values also reflect on this low budget. These factors determine that our product is indie meaning that our product is more likely to be distributed by an independent distributor that handles indie films often.

3. Selecting a Distributor
As our product is Independent we would be best suited selecting an independent distributor such as Lionsgate, Vertigo, or Optimum Releasing. This means that our film would be marketed to our audience mainly using pull advertising over the web. It also means that our product will be shown at art house, independent cinemas like the picture house chain or at festivals. Having a small showing means less of a margin for profit which means that for box office figures we’d be looking to break even, anything on top would be a bonus.
Looking at mainstream distributors such as Universal and Paramount would mean our product being shown at multiplex cinemas and receiving a large profit due to a large budget for marketing and production however our piece definitely suits a more niche indie distributor.