1. Sebastian Espinoza AICE Media Period. 4
STYLIST DE MODE
Sebastian Espinoza
AICE Media
Period. 4

2. STYLIST DE MODE
Stylist De Mode is a styling service made and directed by Sebastian Espinoza. This styling service can be used for many occasions, such as editorials, personal styling, and other media related activities. Through creating an initial mood board of the design choice, budget, and art direction, Stylist De Mode is able to curate any outfit(s) for you need. From menswear to womenswear, Stylist De Mode is always there to suit your styling needs.

3. Business Objective
The business objective of Stylist De Mode is to operate as a styling service for those in need of one.
To receive a new audience, from any range audience, interested in expanding their styling choices and receive a styling service.
The target audience are the contractors, mostly made of young adults or middle age, that want a styling service to be done.
The objective also includes gaining an audience through professional corporations such as Vogue, Marie Clare, and designers like Louis Vuitton or Gucci.
Stylist De Mode is also seeking to gain a new form of revenue from the styling contracts.

4. Effects on the environment
Stylist De Mode, unlike other styling services, takes great care and concern towards the environment.
Once we use any material required, any waste is recycled or thrown away in an eco-friendly manner.
We prevent using too much fast fashion retail clothing or products to avoid aiding a harmful industry.
We also make sure that any event or occasion for which we work for is an eco-friendly event that will not greatly harm the environment.
Using media advertisement over print advertisement saves paper.
Effects on the environment

5. Platform Of Audience
The promotion of Stylist De Mode is through various platforms, mostly centered around media.
Through social media and platforms such as Instagram, Youtube, and Twitter, Stylist De Mode is able to connect with a wider range of audience much easily through a simple image or text post advertising the service.
An online website will also be created for Stylist De Mode, listing any information a customer is looking for from fees to location.
There will also be online ads displayed through out various websites that receive a multitude of online traffic such as Vogue, Polyvore, and Marie Clare. It will also be displayed in e-commerce stores such as Zara or Asos.

6. Competition
Stylist De Mode is different from other competitors due to it’s flexibility in offering it’s services.
By offering mood boards, the client is able to describe what the style is intended to be through either images or text, and Stylist De Mode does the rest.
With flexible fees, Stylist De Mode allows for there to be varying costs depending on factors such as fabric, events, or style desired. Other competitors charge flat rate fees and labor.
Also, with Stylist De Mode, there’s much more flexibility in event hiring whether it be an editorial for Vogue or a personal stylist.
Mood Board Example

7. Location Service is located in Miami and extends to all of Florida.
For Fashion Week related events, (Ex. Milan, New York, or Paris Fashion Week), let us know to find out if any of our stylists are available.
Our stylists are also available for hiring and travel (if contractor supplies the traveling expenses) so our professional team is available anywhere you need them.

8. Pricing
Stylist De Mode starts off with a selection of which of our stylists or professionals you want that are available. After, let us know if clothing is supplied (if not it is an extra fee for the stylist to become a Buyer). Then find out the total pricing by letting us know what event or occasion it is for (ex. Editorial or personal style).
Fabric, occasion, and stylist affect pricing with a flat fee of $120 and price of labor per hour is dependent on the stylist chosen.
1st mood board is free, but if additional boards are required it is $15 per mood board.
Maximum of events such as editorial or event styling is 1 week of styling service.

9. References http://wayfaringrachel.com/personal-styling-service-review/

10. STYLIST DE MODE