1. AS Media Studies MS1: Media Representations and Responses
Please get your folders, paper and pens out ready for the session

2. Starter Activity Complete the sound and editing quiz
You have 5 minutes….
Swap papers and mark the responses out of 8
Anyone with less than 6/8 needs to revise editing and sound terms…..
Just a 5 minute starter activity while waiting for everyone to come in….
You can give them the answers or get them to mark based on what they think is right.
Diegetic, 2. non-diegetic 3. diegetic, 4. non-diegetic
Cut/straight cut 2. jump cut 3. dissolve/cross dissolve 4. fade to black

3. Answers…. Section 1 1.Diegetic, 2. non-diegetic 3. diegetic,
1.Cut/straight cut
2. jump cut
3.dissolve/cross dissolve
4. fade to black

4. Introduction to Media Analysis
Session 10: Audio Media Analysis
Audio Codes in Radio

5. Aims & objectives To identify how audio codes are used in radio texts
To analyse radio texts in relation to their use of audio codes.

6. Audio Media Texts What types of texts are purely based on audio codes?
In your groups make a list of all the types of texts that can be audio based.
Use your hand out to make final notes… (Page 21)
Media form = Radio
Media texts = radio adverts, dramas, documentaries, music shows, talk shows, news reports, quizzes, sit-coms, sketch shows, weather reports, sport reports, jingles, radio station idents, trailers (for films and TV shows), songs….

7. How many? Audio Media Texts
Can get feedback and put notes on board or can use keepy-uppy method. Ask groups to name 1 each and keep going with no repeats until no more suggestions. Keep count to see how many they can name.

8. Example: Media form = Radio
Media texts = radio adverts, dramas, documentaries, music shows, talk shows, news reports, quizzes, sit-coms, sketch shows, weather reports, sport reports, jingles, radio station idents, trailers (for films and TV shows), songs….

9. Audio Media Texts
There are as many different radio genres as there are audio-visual genres and you must be aware of these because….
In the exam you may be asked to analyse a radio text so it is important that you are able to use key terms and be confident in doing so.

10. Match the terms with their definitions
Radio Key Terms
Match the terms with their definitions
They will not have come across all of these terms – it’s up to them to work them out. They will use these to complete the key term table in their handout so they need to keep them on their tables

11. Complete the table on p21 Key Term Task
Match these terms to the definitions:
Dead air
House Style
Voice-over
Jingle
Magazine programme
Sound bed
Zoo format
Dialogue
See if they can work it out first

12. Key Term Task
Use the key term cards to fill in any remaining gaps in the table on page 21.
Then they can use the cards to check or complete remaining gaps

13. Examples
– Radio 1 – Chris Moyles final show.

14. Radio Case Study – BBC Radio 4’s Saturday Review
Listen to the extract from the programme and answer the following questions:
How are audio codes used in the programme?
Is there any use of silence? If so, why? If not, why not?
Who is the target audience for this radio programme?
How does the text try to attract this target audience?
Page 22 – make notes!
Presenter’s voice, distinct reviewers’ voices but reviewers are introduced to make it clear to audience different people are talking. Very few pauses when discussing their opinions, no ‘dead air’. Interruptions and talking over each other to give a sense of discussion and that it’s happening live, unscripted. Very brief silence used to pause between segments of the introduction to separate topics.
Sound used in the clip of the Humans programme – diegetic dialogue, ambient sound from family having breakfast at table. Anita laughing. No non-diegetic sound in the clip from the programme.
High lexical register of reviewers suggests an educated audience. Cultural references – e.g. Grayson Perry, Blade Runner – suggest older audience that has experience of art and films. ABC1?
Signposting of topics on next week’s show to attract audience to listen to programme weekly. Direct address – ‘hello’. Clip from the Humans programme. Informed discussion of reviewers.

15. Case Study – BBC Radio 4 Some things to consider/note down…
Presenter’s voice, distinct reviewers’ voices but reviewers are introduced to make it clear to audience different people are talking.
Very few pauses when discussing their opinions, no ‘dead air’.
Interruptions and talking over each other to give a sense of discussion and that it’s happening live, unscripted.
Very brief silence used to pause between segments of the introduction to separate topics.

16. Case Study – BBC Radio 4 Some things to consider/note down…
Sound used in the clip of the Humans programme – diegetic dialogue, ambient sound from family having breakfast at table. Anita laughing. No non-diegetic sound in the clip from the programme.
High lexical register of reviewers suggests an educated audience. Cultural references – e.g. Grayson Perry, Blade Runner – suggest older audience that has experience of art and films. ABC1?
Signposting of topics on next week’s show to attract audience to listen to programme weekly. Direct address – ‘hello’. Clip from the Humans programme. Informed discussion of reviewers.

17. Three adverts will be played - sound only.
Sound in Adverts
Three adverts will be played - sound only.
Write the product on the whiteboards when you know what is being advertised.
Whiteboard activity FREEZE SCREEN

18. Sound in Adverts Resources
horse-fish/?_sm_au_=iVVZQtNS6PbQNSHs
PG Tips advert – marmalade horse fish – radio ad
02 Advert – be more dog – radio and TV ad
Muller Rice – radio and TV ad
Mcdonalds
Go Compare
You need to copy and paste the link into Google Chrome for them to work! Hyperlink goes straight to Explorer.

19. Question for Discussion
Why is recognisable sound (voices and jingles) especially important in radio advertising?
You have 5-10 minutes to discuss this question with the people on your table and come up with 3 points.
Make notes on these points in the box at the top of p23.

20. Analysing Radio Ads What audio codes are used in this advert?
Who is the target audience for this advert?
How does the advert attract this audience?
Nationwide
– paste into Google chrome

21. Analysing Radio Ads What audio codes are used in the advert?
What is this advert’s mode of address? How does it ‘speak to’ its audience?
Use the above link to paste into Google Chrome to hear the advert.
This is an old advert from 2009.
Nando’s Radio Advert

22. Plenary – 3,2,1 Write down 3 points about the use of sound in radio.
Write down 2 key terms that you can use to describe sound in radio.
Write down 1 area of the topic that you need to find out more about/are puzzled by.
Use the twitter/blue sheets to get this feedback.

23. Homework
Task 1: Listen to minutes of a music- led radio programme. (commercial or BBC) Identify what audio codes are used and how they create a particular house style.
Write up you’re analysis in words.
Task 2: Learn at least 5 of the newspaper key terms on p24 of your booklets