1. Topic 1.4 Making the Start Up Effective Chapter 17 p90

2. Aim for today
Consider the practicalities of making a business happen and ensuring that the start up is effective

3. The Business category game
But first for a game...
The Business category game
Teacher chooses a letter. Students must come up with items for the list beginning with the chosen letter
Teacher chooses a letter. Students must come up with items for the list beginning with the chosen letter

4. Round 1 1 A product priced less than £1 2 A retailer 3
Business communication 4
A business cost 5
A product that is in demand 6
Something you manufacture 7
An advertising slogan 8
Can be sold without packaging 9
Something from the media industry 10
Sold from a vending machine

5. Round 2

6. Making the start up effective
In this unit we will learn about...
Customer focus
The marketing mix
Limited liability
Legal & tax issues
On-time delivery
Customer satisfaction
Recruiting, training & motivating staff

7. Customer Focus

8. Task 1: Focusing on needs...
In your groups discuss how the following businesses meet, anticipate & Identify meet customer needs?
Tesco
Thornton's Chocolate
Next
Consider how might they exceed them...

9. Customer Focus Businesses need customers to survive
Customer needs must be satisfied otherwise they will not use a business
Businesses must focus on
Identifying customer needs
Anticipating customer needs
Meeting customer needs

10. Meeting customer needs
A recent example...

11. Task 2 Choose a company and create a role play about customer care.
Groups 1 & 4 -Good customer care
Group 2 – Poor customer care
Group 3 – Indifferent customer care

12. Let’s look at some start up’s...

13. To finish customer care…
Write a paragraph about why customer service is important. Include an explanation of how poor customer focus impacts on business. Give examples of companies known for good/poor customer service.