1. Robin Clark, ICF International Presenting on behalf of ENERGY STAR
ENERGY STAR®: A Public-Private Partnership Benefiting the Environment & the Economy
Robin Clark, ICF International
Presenting on behalf of ENERGY STAR

2. ENERGY STAR is a Portfolio of Broad Strategies
Residential
Labeled Products
50+ products/1,500 manufacturers
10 to 60% more efficient
Labeled New Homes
15% more efficient than 2004 IRC
Home Improvement Services
Beyond Products
Ducts/home sealing
Whole home retrofits
Commercial/Industrial
Corporate energy management
Benchmarking, goals, upgrades
Whole building labeling for excellence
Labeled products
For plug loads, not system components
Small Business initiative

3. ENERGY STAR: Homes, Buildings, Products
Launched in 1992 with computers
1995 New Homes
1999 Buildings

4. ENERGY STAR Product Labeling
Objectives:
To reduce greenhouse gas emissions, caused by the inefficient use of energy
To make it easy for businesses and consumers to identify and purchase products with enhanced energy efficiency that offer savings on utility bills while maintaining performance, features, and comfort
What is ENERGY STAR?
Distinguishes what is efficient/better for the environment with no sacrifice in features or performance
Voluntary program
Products that earn the ENERGY STAR meet strict energy performance criteria set by the US EPA or DOE

5. Early Years of ENERGY STAR
ENERGY STAR program:
Began as a label for computer and monitors
Has enjoyed 15 years of collaboration with the ICT industry and looks forward to many more
Has been a driving force behind the more widespread use of such technological innovations as power management systems for office equipment and low standby energy use 5

6. ENERGY STAR Today More than 50 product categories
More than 1,500 manufacturers labeling more than 35,000 product models
More than 800 retail partners
More than 450 utility and 30 state partners promote ENERGY STAR
To date, American consumers have purchased more than 2 billion ENERGY STAR qualified products
As a result, more than 65% of the American public could identify the ENERGY STAR label

7. Web marketing from Wal-Mart during Change A Light promotion
In-store signage by Sharper Image
Customized box insert from Panasonic

8. Specification Development Cycle

9. Guiding Principles for Specification Development
Cost-effective efficiency
Performance maintained or enhanced
Significant energy savings potential
Efficiency is achievable with several technology options
Product differentiation and testing are feasible
Labeling can be effective in the market

10. 2007 Specification Development
Specification Revisions
Commercial Solid Door Refrigerators/Freezers
Computers/Imaging
Enterprise Servers
External Power Supplies
Furnaces
Programmable Thermostats
Roof Products
Televisions
New Specifications
Advanced Set-tops/DVRs
Commercial Dishwashers
Commercial Ice Machines
Digital TV Adapters

11. Computers Tier 1 effective on July 20, 2007
Desktops, notebooks, workstations, desktop derived servers
Sleep, standby, idle performance levels
External and internal power supply requirements
Tier 2 effective January 1, 2009
Goal to develop benchmark and metric
Specification revision to be initiated in Fall 2007

12. Imaging Equipment Tier 1 effective April 1, 2007
Covers copiers, digital duplicators, fax machines, MFDs, mailing machines, printers, and scanners
New Typical Electricity Consumption (TEC) test procedure
Tier 2 effective April 1, 2009
Specification revision to be initiated in Fall 2007

13. Televisions Initial data collection completed
IEC Draft On Mode test procedure well-received by industry
Draft 1 specification release date: late June 2007
Target completion: late 2007
Effective date: fall 2008

14. Complex Set-top Boxes Specification process initiated mid March 2007
IEA STB meeting July 4-6, 2007
Planned effective date: September, 2008
Proposed specification elements:
Partnerships for manufacturers and service providers
Duty cycle approach

15. Digital TV Adapters Became effective January 31, 2007
8 watts in On mode and 1 watt in Sleep mode
Auto power down after 4 hours or less of user inactivity
Received first product-submission week of June 4
Meets ENERGY STAR specification and NTIA criteria for federal coupon
Modified specification released in early July
DTA definition aligned with NTIA
Antenna needed for testing clarified

16. EPA Data Center Initiatives
Preliminary research shows that total energy used by data centers in 2006 was 1.5% of total U.S. electricity consumption
Projected to increased to 2.5% by 2011
EPA activities to encourage energy efficiency:
EPA Report to Congress
ENERGY STAR server specification
ENERGY STAR data center benchmark tool

17. Public Law 109-341: EPA Report
Purpose: assess energy impacts on and from datacenters, identify energy efficiency opportunities, and recommend strategies to drive the market for efficiency
Goals:
Inform Congress & other policy makers of important market trends, forecasts, opportunities
Identify and recommend potential short and long term efficiency opportunities and match them with the right policies

18. ENERGY STAR for Servers
Currently no metric available to measure energy efficiency performance in servers
Industry groups are working on developing a benchmark
EPA will release strawman proposal outlining key objectives and approach -- targeted for June/July
EPA considering power supply efficiency & system energy efficiency performance
Initial focus will be on servers but EPA also interested in other IT equipment -- storage, networking equipment, etc.

19. ENERGY STAR Energy Performance Benchmark for Data Centers
Add IT Power as an input in Portfolio Manager
Would allow anyone to see their ratio (i.e. total facility power/IT equipment power)
Building owners and operators could track data center energy use alongside their other facilities (i.e. offices)
Owners and operators can take advantage of all Portfolio Manager tools and ENERGY STAR strategies
EPA initiating a data center working group to:
Agree on an appropriate metric and terminology
Identify data needs and data collection method to establish a benchmark using that metric

20. EPEAT: Electronic Product Environmental Assessment Tool
EPEAT is a desktop computers, notebooks and monitors procurement tool for volume purchasers
Operated by Green Electronics Council
Products certified against voluntary criteria in IEEE American National Standard for the Environmental Assessment of Personal Computer Products standard
Standard identifies 23 required criteria and 28 optional criteria
ENERGY STAR qualification is required under “Energy Conservation” criteria
Participating manufacturers include: Apple, Dell, Gateway, HP, Lenovo, LG, NEC, Panasonic, Samsung, Sony, and more….
Meets 23 required criteria
Meets 23 required criteria plus at least 50% optional criteria
Meets 23 required criteria plus at least 75% optional criteria

21. International Harmonization
Policymakers and manufacturers both benefit by leveraging limited resources and sharing valuable knowledge
Cooperation can lead to one internationally recognized test procedure and potentially one specification for globally-traded products
Minimizes manufacturers’ cost of participation and compliance
Ensures comparability of efficiency claims worldwide
Government coordination facilitates specification levels based on a global data set

22. ENERGY STAR is International
Agreements in place with government agencies in various countries to promote certain ENERGY STAR qualified products
Australia (office equipment and consumer electronics)
New Zealand (office equipment and consumer electronics)
Canada (broad range of products)
EU (office equipment)
Japan (office equipment)
Taiwan (office equipment)
Cooperating with China’s CSC

23. Asia-Pacific Partnership
Focus on expanding investment and trade in cleaner technologies, goods, and services
Australia, China, India, Japan, South Korea, and US
US is co-chairing Buildings and Appliances Task Force; Focus on test procedure harmonization (project 1) and standby power (project 2)
Project 1 Goal: Arrive at harmonized test procedure for selected product categories, ask labs/organizations to use it, compile large dataset to use to evaluate policy options
Project 2 Goal: Develop a common approach that all partners can endorse that delivers the lowest feasible standby power for agreed upon appliance types by 2015

24. Test Procedure Harmonization

25. ENERGY STAR Delivers Prevented 37 MMT of GHG emissions
Saved >170B kWh (5% of electricity demand)
Avoided >35,000 MW of peak power
(generation capacity of 70 new power plants)