1. Chapter 4: Sustainability-led innovation
In the following PowerPoint slides you will find the key headings from CHAPTER 4 together with the main illustrations, tables, etc.
There are also slides summarizing the key messages in bullet-point fashion, and a wide range of activities which you can use to help students explore around these themes.
Finally there are some reflection questions which can be used as the basis for discussion or assignments.
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Innovation & Entrepreneurship 3e by Bessant & Tidd

2. Innovation & Entrepreneurship 3e by Bessant & Tidd
Learning Objectives
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Innovation & Entrepreneurship 3e by Bessant & Tidd

3. The threat – running out of planet…
Sustainability
(from sustain and ability) to maintain development, manage resources safely and productive indefinitely through systems and process.
 Ways of reducing negative human impact are environmentally-friendly chemical engineering, environmental resources management and environmental protection
©2015 John Wiley and Sons
Innovation & Entrepreneurship 3e by Bessant & Tidd

4. Innovation & Entrepreneurship 3e by Bessant & Tidd
… and the opportunity
Forms of Sustainability
©2015 John Wiley and Sons
Innovation & Entrepreneurship 3e by Bessant & Tidd

5. Innovation & Entrepreneurship 3e by Bessant & Tidd
… and the opportunity
Forms of Sustainability
Economic:
Green building
Sustainable agriculture
Using science to develop new technologies, renewable energy
International and national laws
©2015 John Wiley and Sons
Innovation & Entrepreneurship 3e by Bessant & Tidd

6. Innovation & Entrepreneurship 3e by Bessant & Tidd
… and the opportunity
Forms of Sustainability
Society:
Lifestyle
Education
Consumption
Awareness
©2015 John Wiley and Sons
Innovation & Entrepreneurship 3e by Bessant & Tidd

7. Innovation & Entrepreneurship 3e by Bessant & Tidd
… and the opportunity
Forms of Sustainability
Environment:
The environment determines the nature of people, animals, plants, and places around the Earth, affecting behavior, religion, culture and economic practices.
©2015 John Wiley and Sons
Innovation & Entrepreneurship 3e by Bessant & Tidd

8. Media: the sustainability challenge
climate change
the vulnerability of our natural systems
ecological constraints. (Biology, geography and earth science)
Environmental regulations vary by country, by state or region, and even by city
Executives behave as though they have to choose between the largely social benefits of developing sustainable products or processes and the financial costs of doing so. 
©2015 John Wiley and Sons
Innovation & Entrepreneurship 3e by Bessant & Tidd

9. Innovation & sustainability
Why Sustainability Is Now the Key Driver of Innovation
View challenges as opportunities
Designing Sustainable Products and Services
Developing New Business Models
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Innovation & Entrepreneurship 3e by Bessant & Tidd

10. Exploring innovation space
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Innovation & Entrepreneurship 3e by Bessant & Tidd

11. Options in sustainability-led innovation
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Innovation & Entrepreneurship 3e by Bessant & Tidd

12. Innovation & Entrepreneurship 3e by Bessant & Tidd
Example: Philips
On the Portal there is a detailed case study of Philip’s experience in this area:
©2015 John Wiley and Sons
Innovation & Entrepreneurship 3e by Bessant & Tidd

13. Examples of organizational transformation (table 4.3)
©2015 John Wiley and Sons
Innovation & Entrepreneurship 3e by Bessant & Tidd

14. Innovation & Entrepreneurship 3e by Bessant & Tidd
Summary
Sustainability is becoming a key factor in innovation, representing both a significant threat and an opportunity.
Sustainability-led innovation (SLI) involves changes across the ‘innovation space’ – in products/services, in processes, in positions and in paradigms.
©2015 John Wiley and Sons
Innovation & Entrepreneurship 3e by Bessant & Tidd

15. Innovation & Entrepreneurship 3e by Bessant & Tidd
Summary
SLI can involve incremental improvements – ‘do better’ – and more radical changes. We have explored a model which maps the nature of SLI into three areas:
Operational optimization
Organizational transformation
Systems building.
©2015 John Wiley and Sons
Innovation & Entrepreneurship 3e by Bessant & Tidd

16. Innovation & Entrepreneurship 3e by Bessant & Tidd
Summary
SLI poses challenges across the innovation process model – how we search, select and implement. In particular, working at the higher levels of the model, towards organizational transformation and systems building will require developing new routines.
Part of the dynamic capability challenge in dealing with SLI is to introduce some elements of a ‘responsible innovation’ framework to our decision-making around innovation selection and implementation.
©2015 John Wiley and Sons
Innovation & Entrepreneurship 3e by Bessant & Tidd

17. Innovation & Entrepreneurship 3e by Bessant & Tidd
Assessment questions
In what ways can innovation contribute to or potentially constrain sustainability?   
©2015 John Wiley and Sons
Innovation & Entrepreneurship 3e by Bessant & Tidd

18. Innovation & Entrepreneurship 3e by Bessant & Tidd
Innovation Portal
©2015 John Wiley and Sons
Innovation & Entrepreneurship 3e by Bessant & Tidd