1. Part 2: Web Marketing Code name “Hub”
Kingdom
Project
Part 2: Web Marketing Code name “Hub”

2. The Sales & Marketing Funnel – Web “HUB”
Resellers
Enter
Corrective Action
We know how
Lost Sale
We know why
Sale

3. Status Quo: IT Marketing & Communication
Undiscovered Sales Opportunities
Possible Reasons
Information too complex to retrieve
Little to no personalised content
No optimised sales funnel strategy
No emotional approach
Missing convenience factor
Very static

4. Azlan Reseller and EC Hub Concept (1/2)
Strategy
Clear and easy route to information driving purchase action
Solution
Aggregated – Tailored – Guided – Emotionalised - Informative
Certifcation – Products – Services – Solutions – Promos – Programmes
Video centric platform
One Stop Shop – Hub is the place to go!

5. Azlan Reseller and EC Hub Concept (2/2)
Workflow Engine
Platform Features
Closed user group (status levels)
Video centric (HD)
Time synchronised: Information push from video content (high relevance)
Download centre: ppt/ pdf/ xls/ images/ links
Comments on content (guerilla marketing)
Live Video & Chatting On location, Online Interview (Flip, Skype based)

6. Behaviour & Interest Driven Marketing (1/2)
Tracking Capabilities
Live monitoring & interaction (Who is watching/viewing?)
OnDemand statistics (What content is proving interesting? Feedback mechanism to improve marketing…)
Behaviour driven marketing (Users who watched, clicked, viewed or said….
forwarded to account managers etc)
Funnel orientated measurement (Corrective, Lost, Closed)
Detailed Who, Why, When > follow up actions

7. Behaviour & Interest Driven Marketing (2/2)
Reseller Development
Certification -> status & next steps guidance
Promotions -> visibility & assistance
Programmes -> visibility (PDF etc)
Status & Opportunities > Clearly communicated & “personal”

8. Positioning Azlan’s “Services”
Positioned at the right place at the right time (HUB) with optimum indication
of need & interest displayed
Services become themes covered in video & content:
“Do you need help with..?”
=> service renewals, event mgmt, ing …
Behaviour shown triggers suggested call to action
Ability to create interest based user sub sets
Funding: “Click To Accept” concept for pdf

9. Initial Videos Lead-In, Summarise, Clarify…
This is why TD Azlan & Cisco…
This is what it’s all about…
Next step would be...
Company Showcasing
Certification Based
Teaser for Next
Certification Level
Corporate positioning
Warehousing
Staging & Config
What they mean…
Business benefits…
Access to…
Guiding partner
Activation path defined
Relevant ‘static’ content attached, viewable, downloadable

10. Azlan B2B TV (in time, shopping)
Advantage over classical television:
Know audience and interests
Internet based, affordable