1. Value of Cisco Trainings and Certifications
Danny Gooris, Business Development Manager Russia and CEE Thursday, March 25, Benelux Annual Instructor Event

2. Agenda Worldwide Skills Gap Economic Environment Investing in Staff
Value of Certifications
Value of Training for Organizations
Product Portfolio
Certifications BeNeLux
Costprice CCENT & CCNA
Q&A

3. Worldwide Skills Gap

4. Network Solutions—New Challenges for Talent
Charter:
Double networking talent by 2012
Remove knowledge gaps as barriers to deployment
Enable Cisco, partners, and customers
Role of the Network Grows
Smart Communities
Video Convergence
Evolution of the Network
Time
Web 2.0
Knowledge Gap
IP Video, TelePresence
Data Center
Unified Communications
Enhanced Security
Wireless
This chart shows the challenges facing our customers and partners that drive the need for certification of professional knowledge and experience.
Cisco solutions continue to grow in technical complexity, yet the skills and knowledge of customer and partner employees are short of the desired state.
Knowledge of networking fundamentals is no longer sufficient. Now, network professionals must understand networking systems with integrated security, wireless, and voice capabilities.
New careers in IT are being established that are based more on complex services and architectures than systems.
Cisco needs to be leading the charge here to provide direction and proper learning paths and resources to help our customers and partners address these challenges.
Voice Transport
Telecommuting / VPN
Technical and business architects
Support operations
Designers and planners
Vertical solutions
Certified skills
Strategic planners
Ethernet Switching
Routing

5. Strong Demand for Cisco Certified Professionals
Cisco Share of the Total Market Gap
U.S./Canada
Total Certified: 254,375 Cisco Gap: 6,109
Latin America
Total Certified: 24,698 Cisco Gap: 108,302
Africa
Total Certified: 29,129 Cisco Gap: 58,871
Middle East
Total Certified: 28,552 Cisco Gap: 41,448
India
Total Certified: 126,481 Cisco Gap: 78,519
Japan
Total Certified: 107,764 Cisco Gap: 2,236
All of APAC
Total Certified: 489,895 Cisco Gap: 195,105
China
Total Certified: 132,688 Cisco Gap: 131,392
Russia
Total Certified: 6,313 Cisco Gap: 80,687
Eastern Europe
Total Certified: 8,482 Cisco Gap: 48,518
Central Europe
Total Certified: 12,691 Cisco Gap: 28,309
Western Europe
Total Certified: 106,956 Cisco Gap: 46,044

6. Economic Environment

7. Economics of Learning and Certification
New global economic conditions exist.
Intense competition requires the best human capital for:
Greater customer focus
Greater productivity per employee
Stronger risk management and cost containment
Employers need to identify and develop talent.
Individuals need to adapt and enhance their value.
Nearly everything is being affected by global economic conditions and many of our customers are wondering if they should change or delay their learning and certification plans. Let me share what we see happening with learning and certifications.
We see this economic downturn having the effect of intensifying competition and forcing organizations to be more efficient. Companies are working hard to ensure customer satisfaction. Capital shortages are requiring stronger risk management to avoid cost overruns. Employees who’ve avoided layoffs are being asked to take on more responsibility. In short, intense competition drives demand for the best human capital available—to produce higher quality results with less effort and minimal risk.
In this environment employers need to identify and develop the talent required to meet these challenges.
Individuals need to adapt to a more competitive job market and look for ways to increase their value.

8. Current IT Operational Environments
Skilled, trained IT staff are needed more than ever to maintain availability and improve the efficiency of current installations and older equipment.
IT and network design are central in supporting business efficiency and optimization—there will be an increased focus on this in IT operations.
Longer life cycles for equipment (4 years) require trained staff to ensure the best utilization and maintenance of equipment.
An October 2009 report by IDC focused on changes in the IT operational environment as identified recently by CIOs.
Many of the changes caused by the recession are believed to be permanent according to the CIOs.
IDC, “Coping with the New Normal- How the Changed Economy is Shaping IT Practices, “ #220285, October, 2009

9. Investing in Staff

10. We have found that worldwide organizations are investing in new networking roles.
Network Security
Voice/
Communications
Network Operations Center
Wireless
Remote Office and Teleworkers
Role dedication is increasing.
Skills like security, risk, and performance management are emerging as important, regardless of role.
Skill requirements are consistent across geographies.
80%
69%
69%
66%
61%
Base: 1500 managers in charge of network hiring and training

11. Certifications are critical to guarantee these skills.
Network Security
Network Operations Center
Wireless
Voice/
Communications
Remote Office and Teleworkers
IT managers cite certifications as important to qualifying new candidates—as well as for their own professional development.
Half to three-quarters of IT decision makers expect the importance of certifications to increase.
Base: 1500 managers in charge of network hiring and training

12. Value of Certifications

13. Certifications Offer Value in Many Ways
Screen job applicants
Validate the technical acumen of current staff
Ensure quality, competency, and relevancy
Create a platform for career development
Provide credibility and customers
Offer recertification to maintain skills
“Does my workforce have the ability to deal with the increased pace of change? Do I?”

14. Role-Based Job Skills Key Findings
Career Path and Training
Professional and technical certifications play an important part in an IT career.
IT decision makers indicate that certifications are second only to a four-year college degree in qualifying for a position.
IT decision makers indicate that certifications are the most important educational tool for being able to actually perform an IT job.
Source: Forrester Research Role-Based Job Skills Study

15. Certifications Help Get the Job
When IT decision makers were asked about their formal training …
… 49% said that certifications “were needed” to qualify for their current job.

16. Certifications Help Keep the Job
When IT decision makers were asked about their formal training …
… 46% said that certifications “were needed” to perform their current job.

17. Value of Training for Organizations

18. Value of Training for Organizations
Developing expertise
Building the best talent
Increasing marketplace competitiveness
Increasing productivity
Building the loyalty of staff
Optimizing the overall effectiveness of the organization
Preparing for Certifications

19. Benefits of Training and Certifications
For Employers
Productivity:
66% of managers believe that certifications improve the overall level of service and support offered to IT end users and customers.*
75% of managers say certifications are important to team performance.*
Organizations with 40–55% of team members certified performed above the average of all organizations.*
Better return on investments: The right skills to ease deployment, use products to their fullest, and get the most out of the IT investment.
Lower costs: Skills to efficiently handle issues that arise. Less downtime equals lower costs.
Increased customer satisfaction: IT training increases customer satisfaction. Trained workers know how to solve problems more quickly and with a greater success rate.
* Source: IDC, "Impact of Training: Functional Excellence Leads to Operational Productivity," Doc# , December 2008.

20. Benefits of Training and Certifications
For Employees
Differentiation: At company and in market
Improved chance of being hired:
According to a Forrester Research survey,* IT decision makers rated certifications second only to four-year degrees in qualifying for positions. They rated certifications first for predicting job performance.
An additional study of hiring managers from about 700 companies found that IT companies view certifications at least as important as a bachelor’s degree.**
Improved compensation:
Certified individuals have an average compensation premium of at least 10%.*** (U.S. data)
Certification Magazine, December 2008: “Perhaps the most significant observation that resulted from our Salary Survey this year, however, was that being certified carries greater value today than yesterday.”
* Study commissioned by Cisco and conducted by Forrester Research, June 2008.
** The Journal of Information Technology Education, Volume 7, 2008.
*** Payscale.com, January 2009.

21. Compared Average Salaries
Here are the average salaries for Cisco certifications compared to the average networking professional salary
$67,560
$80,890
$81,520
$91,870
$120,330
CCENT
CCNA
Network Professional
CCNP
CCIE
Source: Certification Magazine Salary Survey 2008 (12/08)

22. Learning@Cisco Solutions

23. Learning@Cisco Solutions
Instructor-Led Training
Synchronous Training
Gaming, Lab Simulations
Customized Consulting Services
Cisco Learning Network
Virtual Mentoring
Accelerated Learning Programs
Certifications,
Formative Assessment Products
Cisco Press, Digital Libraries

24. Expanding Cisco Career Certifications
Specialty
Professional:
CCNP®, CCIP®, CCSP®, CCVP®, CCDP®, and CCNP Wireless
Entry/Associate:
CCENT™, CCNA®,
CCNA Security, CCNA Voice,
CCNA Wireless, and CCDA®
Expert:
CCIE® R&S, Storage, Service Provider, Security, Voice, Wireless, and CCDE™
Architect:
Cisco Certified Architect
Security
Unified Communications
Wireless
Storage Networking
Optical
Advanced Routing and Switching
Data Center
Foundation

25. Cisco Press Resources Enhance Classroom or Web-Based Training
Cisco Press Learning Path
Learn
Experience
Prepare
Practice
Expert Level
Expert Level 29

26. Cisco Learning Network
The Cisco social learning network for networking professionals across the globe. 30

27. The Cisco Learning Network Is Your Source for …
Training
Certification information
E-learning
Learning games
Self-assessments
Study groups
Mentoring
Career Builder 31

28. Certifications Split Belgium/Netherlands/Luxemburg
Netherlands take almost ¾ of all certifications in the BeNeLux 38

29. Certifications CCENT & CCNA
CCENT is relatively new, but is catching up on CCNA
CCNA remains the most popular certification 39

30. Certifications CCNA Concentrations
CCNA Security is the most taken CCNA Concentration certification, followd by CCNA Voice 40

31. Certifications CCNP
CCNP is increasing thanks to an increasing CCNA 41

32. Certifications CCIE 42

33. How much does CCENT & CCNA costs43

34. How much does the CCENT / CCNA Exam costs?
Standard price is 250 USD
If you get a score of +75% on your CCNA Discovery or Exploration you get 50% discount
250 USD – 50% = 125 USD
125 USD = 70 Euro 44

35. What do we have in common in the Benelux?
What can you get today for 70 Euro?
15 Beers ??? 45

36. Once you get certified….
Think Big…
You differentiate yourself in the market
You can earn more, get promotion 46

37. Result of lifetime being certified...47

38. Q&A Resources: www.ciscolearningnetwork.com www.cisco.com/go/hire