1. 2012 Media Presentation

2. The Power of Saratoga.com
Premier online guide to Saratoga Fastest growing local media (86% increase from to date)
Proven Results Measurable, Sustainable, Affordable
Intuitive Name A large number of visitors type in Saratoga.com, bypassing the search engines showing strong “intent to purchase”
Targeted Traffic 614,000 visits and 1.5 million page views per month (avg. stats from February - March 2012)
Optimized for Search Engines Saratoga.com gets found for thousands of keyword phrases.
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3. Online Ad Spending Growing
US Online Spending is growing when other traditional media is declining
Borrell Associates Predicts $15 Billion in Annual Spending Shift from Offline to Online Advertising by Shift Moving to Local Online Spending
“Over the next five years, Piper Jaffray predicts a compound annual growth rate (CAGR) of 9% for local online ad dollars, compared with 4% for national Internet spending.” Source: Nov eMarketer
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4. Traffic 614,000 visits per month 230,000 unique visitors per month
1.5 million page views per month
50% local state audience with continued growth of local visitors each year
(12 month avg. stats from February – March 2012)
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5. Demographics Audience Makeup: prime, affluent, educated:
53% household income of $60,000+
62% college and/or graduate school educated
Top Cities: Saratoga Springs, Albany, Schenectady, NY, Clifton Park, Ballston Spa, Troy
58% aged
DMA: Albany-Schenectady-Troy
Data provided by Quantcast. ~ January 2012
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6. Advertising Options
Display Ad Campaigns in Targeted Channels for Optimal Visibility
Rich Media Pre-Roll Advertising
Local Business Listings with Custom Micro-Sites
and/or Data Collection
Newsletter Sponsorships
Content Contributors
Event and Press Release Submissions
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7. Display Advertising Options
Leaderboard (728 x 90 px)
Super Button (237 x 90 px)
Big Box (300 x 250 px)
Small Box (300 x 100 px)
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8. Customized Micro-Sites
Your Own Page Includes:
Example of a Micro-Site:
Photo slideshow
Contact form
Website link
Address & Phone Number prominently displayed
Reviews
Unlimited text description
PDF uploads for rates, brochures, menus
Coupons & specials
Video upload
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9. Saratoga.com By Mannix Marketing, Inc.
We Get You Found on the Web
Full Service Internet Marketing Company
99.5% Client Retention Rate
Regional Leader in Local, Independent Online Guides: LakeGeorge.com, GlensFalls.com, Adirondack.net, CliftonPark.com, and Albany.com plus 15+ local niche sites
Mannix Marketing city guides reach more than 4.6 million unique visitors each year
Copyright | Saratoga.com | 2012

10. Testimonial
“Since we've been working with Valleri and her team at Mannix Marketing to promote group events with Saratoga.com I've been nothing but impressed. They've been flexible and dependable and the results have been extraordinary. We ask all of our new clients how they heard about us - 7 times out of 10 it's online and on this site.” – Alyssa Dion, Saratoga Gaming and Raceway
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11. Contact Valleri James
Internet Marketing Specialist - Saratoga.com Phone: (518)
Copyright | Saratoga.com | 2012