1. AGENDA “Emerging Trends for SMEs”
IMD Business Forum in Rome – Thursday October 13th 2011
Auditorium Via Veneto
“Emerging Trends for SMEs”
15:00-15:30    Registration
15:30-15:45 Welcome & Introduction Vittoria Carli, V. P. Unindustria - Confindustria Roma Committee for SME
Hischam El-Agamy, IMD Executive Director
15:45-16:30 “New competition dynamic facing SMEs”
16:30-17:15 “Designing a Social Media Strategy”
Michael Wade, IMD Professor of Innovation and Strategic Information Management
17:15-18:15 Panel on SMEs
Input from the SMEs leader: Challenges and opportunities for SMES
Question & Answer
Session chaired by Vittoria Carli
18:15-20:00 Cocktail and Networking Dinner