1. Compare and Contrast the Differences in Medical, Academic and Athletic Fundraising
Chris Delisio The Ohio State University
Exhibit Hall Monday, December 12

2. To use 10-10-10, we think about our decisions in three different time frames:
How will we feel about it 10 minutes from now?
How about 10 months from now?
How about 10 years from now?

3. 2. Rules (NCAA, HIPAA, FERPA) Medical / Athletics
10 Minutes
10 Months
10 Years
1. Donors / Donor Cycle
Identification
Medical
Athletics
Academics
Cultivation
Solicitation
Stewardship
All
2. Rules (NCAA, HIPAA, FERPA)
Medical / Athletics
3. Leadership (Deans, Athletics Directors, Medical Leadership)
Athletic directors / Medical leadership
Deans
4. Institutional Partners
Coaches
Physicians
Professors
5. Volunteer Engagement
Definitions:
Medical = grateful patient / family
Athletics = fan
Academics = traditional alumni

4. 10 Minutes 10 Months 10 Years Donors / Donor Cycle Identification
Medical
Athletics
Academics
Cultivation
Solicitation
Stewardship
All
First meeting gifts
I am not going to support until you don’t need my support
Long-horizon
Grateful patients knowledgeable and sold on impact
Win / lose – move from transactional to transformational
Faculty / mentor relationships
Ask amount set
Asset to overall development
Look for your own “shiny new toys”
Cultivate and steward after gift
New coach / athletic director
Fewer issues
Life and death
Perceived to be life and death
Minimal urgency
Initially neutral on planned giving
Neutral on planned giving
High on planned giving

5. Rules (HIPAA, NCAA, FERPA) Medical / Athletics Academics
10 Minutes
10 Months
10 Years
Rules (HIPAA, NCAA, FERPA)
Medical / Athletics
Academics
Medical
Athletics
HIPAA is the acronym for the Health Insurance Portability and Accountability Act passed by Congress in 1996.
It gives patients more control over their health information by setting boundaries on the use and release of health records.
Boosters, referred to by the NCAA as “representatives of the institution’s athletic interests,” include anyone who has:
Participated in or has been a member of an organization promoting the university’s athletics programs.
Made financial contributions to the athletic department or to a university booster organization.
Arranged for or provided employment for enrolled student-athletes.
Assisted or has been requested by university staff to assist in the recruitment of prospective student-athletes.
Assisted in providing benefits to enrolled student athletes or their families.
Been involved otherwise in promoting university athletics.
The Family Educational Rights and Privacy Act (FERPA) (20 U.S.C. § 1232g; 34 CFR Part 99) is a federal law that protects the privacy of student education records.
The law applies to all schools that receive funds under an applicable program of the U.S. Department of Education.

6. 10 Minutes
10 Months
10 Years
Leadership (Deans, Athletics Directors, Medical Center Leadership)
Medical / Athletics
Academics
Athletic directors / Medical leadership
Department chairs / deans / provosts
Mid-term horizon
Longer horizon
Athletics – volunteers – con
Volunteers – pro
Medical – volunteers – pro
Vision – clearer
Vision – not as clear

7. 10 Minutes
10 Months
10 Years
Institutional Partners
Coaches
Physicians
Professors
Time is valuable (mine)
Time is valuable (busy)
Time is valuable (depends)
Urgency
Mild urgency
Tenure urgency
Facility and recruiting
Research
Varies
Frame as recruiting
Grateful patient
Former students / corporate contacts
Overcultivation
Minimal cultivation
Neutral on cultivation

8. 10 Minutes
10 Months
10 Years
Volunteer Engagement
Medical
Athletics
Academics
Passionate
Fanatical
Advisory
Careful on scope
Careful on reason
Careful on purpose

9. All three group are key
All three need to work together better
Different but the same

10. Session evaluations will be emailed.