1. Building consumer trust through transparent labelling and communication
Sanjay Khajuria

2. What does a Food label tell us?
Instructions for preparation
Ingredients
Allergen information
Brand name
Best before date
Serving size
Net Weight
Veg/Non-Veg
Nutrition Information

3. Trust in the brand plays a key role
Figures are % mentions
In a research, consumers were asked about what information do they look for, on the food or beverage package when deciding to purchase?
Seeking brand related information
statements on health benefits
significantly increased
Base 2012 : 1152
Base: 2013: 1332
Base 2014: 1362
Base: All those who see package information

4. What is the ambition?
Provide consumers with accurate and transparent information based on a format that best helps them make informed decisions

5. Responsible and transparent communication
Committed to responsible, reliable consumer communication that empowers consumers to exercise their right to informed choice.
Consumer communication principles help ensure consumers trust in our brands and our company
We also follow principles laid by Advertising Standards Council of India

6. Key communication principles
All representation including text, sound and visual accurately represents the product, including taste, size and content
Communications depict an active, rather than a sedentary lifestyle
Communication depicts moderation in food consumption. Mentions portion sizes appropriate to the target audience
Unless a snack food or beverage has been nutritionally designed as a meal replacement, it is not portrayed as such.
Health benefit claims have a sound scientific basis in line with regulations and easily understood by consumers.
Nutrient content information is made in a way that accurately reflects the nutrition composition of the product
Claims in communication are consistent with information on the label or packaging
Communication does not undermine the role of parental care and guidance in ensuring proper food choices are made by children

7. Beyond the Label (QR Codes)
Assist consumers to make informed food choices
GDA Labelling
Beyond the Label (QR Codes)
Portion Guidance

8. Nestlé Nutritional Compass
Product Brand answers the query raised on behalf of the consumer by Offering useful information
Offering good tips and advice on good habits
Nutrition information: per 100 ml/ per pack/ % GDA per pack for 8 key nutrients of public health interest
The Good to Talk box remains our contact box

9. Guideline Daily Amounts (GDA)
Provide guidance on the daily intake for energy and defined key nutrients to help consumers evaluate a product’s role in their daily diet.
GDA are factual and objective
Front of Pack: Declaration of 5 icons: Energy, Total fat, Saturated fat, Total sugars and sodium. Energy Icon mandatory on all packs.
Back of pack: The Nutritional table as a part of compass provides information as a minimum for 8 key nutrients of public health interest, per 100g/ per 100ml, per portion and as % GDA
The % GDA is calculated against a benchmark of reference values which are typical intake levels that the average population target, are advised to consume daily for a healthy diet

10. Beyond the Label (QR Code/url)
Relevant, mobile-optimized information on the Nutrition, Environment and Society aspects of product.
Content addresses Nutritional, Environmental and Societal elements-giving the consumer factual information about the product and Nestlé

11. Portion Guidance
We also provide consumers with user-friendly information rather than abstract dietary recommendations
Through our portion guidance efforts, we aim to help empower individuals and families to better manage portioning and achieve healthier diets.
We want to be a part of consumers’ solutions to finding balance in their food and beverage decisions

12. Educating the consumers on our website
Look at the list of ingredients
Look at the health sensitive nutrients
Look for the Nutrient amounts
Get more value
Low energy dense foods

13. Helping consumers make informed choices
To help consumers make informed food choices, on ground activities are conducted 

14. Helping consumers make informed choices…

15. Easy to understand definitions

16. Awareness on Portions

17. …building consumer trust through transparency
Thank You
…building consumer trust through transparency