1. Rule-based writing: The technical writer´s viewpoint

2. Speaker Justine Binder Main focus Technical writer Controlled Language
Language checkers
Language standardization
Terminology

3. Overview Starting Point– Too much work, too little time
Vision and Goal – A marathon, not a sprint
Analysis and planning – Ideology and practice
Implementation – Important steps
Results – More time for important tasks

4. Starting Point
Starting Point

5. Starting Point Different products and product variations
target groups and information types
markets
platforms

6. Vision and Goal
Vision and Goal

7. Vision and Goal More time for more important tasks
Modular text structure
Content reuse for target groups
Independent use for all
markets
platforms
media

8. Analyse and planning
Analysis and planning

9. Analysis and planning What do the others do?
Analyse and planning
Analysis and planning
What do the others do?
Are there rules for rule-based writing?
Relevant literature, in-house guidelines
What resources are available?
What additional resources can be acquired?
Get in contact with research and educational institutions

10. Analysis and planning What benefits do we want? Save costs
Analyse and planning
Analysis and planning
What benefits do we want?
Content standards
Writing for translation
Save costs
Work out the project phases
Integrate the project into day-to-day business

11. Implementation
Implementation

12. Implementation Collect rules and create a guideline
Use language checker
Set up a pilot project
Implement the rules across the entire company

13. Requirements and rules
Implementation
Requirements and rules
Make rules clear and simple
Content Standards
Use accessible formats
Use short sentences
Use the same terms
Writing for translation
Use clear and simple wordings
Avoid jargons / false friends

14. Results
Results

15. Results
Results
Quality-checked content – legal, linguistic, technical and cultural correctness
Reuse the content
in different documents and platforms
for different products and target groups

16. To succeed in business it is necessary to make others see
Zitat
To succeed in business
it is necessary
to make others see
things as you see them.
Aristoteles Onassis

17. Links Images Zitat Results
Starting point:
Vision and Goal:
Analysis and planning:
Implementation:
Results:
Zitat