1. Food Advertising
Advertisers have many methods to try to get you to buy their products. Lots of times, what they are selling is a lifestyle or an image, rather than the product. Here are some techniques/strategies:

2. Testimonial: the endorsement of a product by a well-known person or organization.

3. Transfer: relating the qualities of one idea to those of another.

4. Plain folks: Talking down to the audience in order to appear to be one of them.

5. Bandwagon: The suggestion that everyone is doing it.

6. Snob Appeal: The association of a product with a desirable life.

7. Facts and Figures: The implication that figures and statistics prove a point beyond dispute.

8. Hidden Fears: exploitation of an individual’s fears and insecurities.

9. Magic: the implication that a product’s effectiveness or benefits are scientifically based.
two tablespoons of cauliflower, yet it contains
12% more saturated fat 9% more sodium 12% more sugar 4% less protein

10. Weasel words: Use of vague qualifiers and or disclaimers to mislead the consumer to think the product is better than it is.

11. PowerBar: “Increase Your Performance“
It makes you better:
PowerBar: “Increase Your Performance“

12. Consider the discrepancy between what the ad promotes and what you actually get:

13. Wendy's Chicken Club

14. KFC Famous Bowl
                                                                                                         
    
KFC Famous Bowl

15. Subway six-inch turkey breast and ham sub

16. Wendy's Southwest Taco Salad

17. Wendy's Chicken Club

18. McDonald's Big Mac

19. Taco Bell Nachos Bell Grande

20. Sources:

21. Food Stylist reveals some tricks in Food Advertising