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Testimonial Celebrity endorses product
Snob Appeal Consumer will join the ranks of the elite by using their product
Plain Folks Appeal Appeals to the average personOpposite of Snob Appeal
Bandwagon Appeal Suggestion that “everyone” is doing it
Fear Appeal Exploitation of fears and insecurities
Sex Appeal Emphasis on model’s attractiveness
Science/Statistical ClaimRefers to some sort of scientific proof or experiment, or to an impressive mystery ingredient “Four out of five dentists choose Crest”
Leaves dishes virtually spotlessWeasel Words Claim Use of vague words to make the product seem better than it really is Virtually More Better Fights Up to Leaves dishes virtually spotless
THE WEASEL CLAIM Words or claims that appear substantial upon first look but disintegrate into hollow meaninglessness words upon analysis. Commonly used.
Recognizing Appeals and Claims
ADVERTISING TECHNIQUES: To create superiority within an advertisement, advertisers often resort to one or more of the following 11 ad techniques. Each.
Advertising – Definitions and Techniques
Vocab Unit 6 Quiz – Wed 2/13 Completed project due FRIDAY, 2/15!!!! All advertisements will be presented in class on 2/15. During your presentation you.
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Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used.
Advertising: The Art of Persuasion &Propaganda. The use of images and/or text to promote or sell a product, service, image, or idea to a wide audience.
Intro to Advertising – Definitions and Techniques
Persuasive Techniques. Bandwagon Advertisers make it seem that everyone is buying this product, so you feel you should buy it too.
Propaganda Information that is spread to influence the way people think, often to gain support for a cause May twist facts and use generalizations to sell.
Techniques and Uses. Definition techniques used to influence opinions, emotions, attitudes or behavior Purpose: to benefit the sponsor to persuade Appeals.
Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,
Advertising Smarts Media Literacy for Millenials.
1. Glittering Generalities: usually one word is singled out, and it sounds appealing, but is difficult to define Ex: dignity, freedom, fame, integrity,
Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.
Propaganda and Advertising What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.
8/25/ Advertising Techniques Ms. Bokpe. Avante Garde The suggestion that using this product puts the user ahead of the times. The suggestion that.
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